Transformers Invade Orlando!

THE OFFICIAL TRANSFORMERS FAN & COLLECTORS¹ CONVENTION COMES TO ORLANDO FOR
THE FIRST TIME EVER

Interactive ³HUNT FOR THE DECEPTICONS² Experience and Many More Activities
Await Fans and Families at 16th Annual Event

ORLANDO, FL June 23, 2010 Fans of AUTOBOTS and DECEPTICONS will ³ROLL
OUT² and head to Orlando for the 16th annual TRANSFORMERS Collectors¹
Convention, hosted by the TRANSFORMERS Collectors¹ Club and Hasbro, Inc.
(NYSE: HAS). Thousands of TRANSFORMERS fans from around the world will
converge at the Walt Disney World Dolphin Resort on June 26th and 27th to
celebrate more than 25 years of ³MORE THAN MEETS THE EYE² action and
excitement at what is widely known as ³BOTCON.²

At this year¹s BOTCON, Hasbro is launching the TRANSFORMERS Hall of Fame to
honor those influential in creating and building this iconic entertainment
brand as well as actual ³ROBOTS IN DISGUISE.²

³The TRANSFORMERS Hall of Fame celebrates Hasbro¹s global entertainment
property that has sparked the imagination of millions of kids over the past
26 years and remains one of the world¹s most iconic brands,² said Greg
Lombardo, senior global marketing director for TRANSFORMERS. ³We are excited
to induct the first TRANSFORMERS Hall of Fame class during the convention¹s
visit to Orlando.²

In addition to TRANSFORMERS influentials Bob Budiansky, Peter Cullen,
Hideaki Yoke and Kohjin Ohno being inducted, favorite robot characters
OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM are members of the
inaugural class. Hasbro will also announce and induct the ³fan¹s choice²
robot character, voted on by the TRANSFORMERS fan community, at a special
TRANSFORMERS Hall of Fame induction ceremony event at BOTCON on Saturday,
June 26 in the evening.

This year¹s convention will feature, for the first time ever, an interactive
experience celebrating the launch of the global ³HUNT FOR THE DECEPTICONS²
online gaming promotion. In this experience, convention attendees can help
the heroic AUTOBOTS locate and thwart the evil DECEPTICONS. BOTCON 2010 is
the only place fans can partake in this physical interpretation of the
online gaming experience.

BotCon will also feature appearances by iconic voice actors from the recent
TRANSFORMERS global blockbuster movies and animated television series, as
well as the Hasbro TRANSFORMERS brand team members and other industry
guests. Guests will also have the opportunity to buy and sell merchandise,
check out the new TRANSFORMERS: War for Cybertron video game, attend panel
discussions led by TRANSFORMERS experts, view the fan-created diorama and
customized figure contest, and win hourly door prizes.

The convention is being held at the Walt Disney World Dolphin Resort located
at 1500 Epcot Resort Boulevard, Buena Vista, Florida. General admission
tickets are available at the door, $18 for adults and $10 for children ages
6-12. As always, admission is free for those 5 years old and under. General
Admission tickets are available day of visit and provide access to the
showroom on Saturday, June 26th from 10 a.m. to 5 p.m., or on Sunday, June
27th from 9:30 a.m. to 3:30 p.m. Additional details and pre-registration
information can be found at botcon.com, or by calling (817) 448-9863.

# # #

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children¹s and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to high-tech
and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL,
TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST.
Come see how we inspire play through our brands at http://www.hasbro.com.
© 2010 Hasbro, Inc. All Rights Reserved.


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