Transformers: War For Cybertron DLC 2 Now Available

The battle for CYBERTRON continues as
Activision Publishing, Inc. (Nasdaq: http://www.activision.com ATVI)
announced today that the Transformers: War for Cybertron Map and Characters
Pack 2 is available now for download on the Xbox 360R video game and
entertainment system from Microsoft and the PlayStationR3 computer
entertainment system. Based on Hasbro's iconic TRANSFORMERS brand, the
downloadable content pack will include two new, distinct playable
TRANSFORMERS characters and five all-new maps for online multiplayer game
modes.



The new playable TRANSFORMERS characters joining the roster will include
ZETA PRIME and DEAD END. Players will have access to both characters in the
game's heart-pounding, four-player co-op Escalation mode, and will be able
to select their chassis to create their own TRANSFORMERS character in the
traditional competitive multiplayer modes.



In addition, five brand new multiplayer maps will extend the diverse array
of battlefields on which players can wage war with their friends.

* Two new Escalation mode maps include:

* Pulse is an AUTOBOT map and allows players to take a journey inside
the DECEPTICON giant TRYPTICON, challenging fans to explore his twisted
interior corridors to overload the central power core located within.
* Static is a DECEPTICON map that thrusts players into a bevy of
multi-level rooms riddled with environmental traps that can be used for
their advantage.

* Three new competitive multiplayer maps include:

* Horizon is a picturesque statuary overlooking the war-torn AUTOBOT
home city of Iacon, complete with wide open courtyards and tight spaces for
close quarters combat.
* Sector is an old maintenance facility used by the DECEPTICONS during
the legendary war and allows for open vehicle navigation, especially
dive-bombing jets and those with long range weapons.
* Metropolis is set high above the clouds and drops players straight
into the bombed out ruins of a high rise Iacon city building. Liquid
energon drips from broken pipes and sparking electricity crackles from
severed wires as it was once served as a fierce central battleground on
Cybertron.



The Transformers: War for Cybertron Map and Characters Pack 2 is currently
available on Xbox LIVE Marketplace for the Xbox 360R video game and
entertainment system from Microsoft for 800 Microsoft Points and in the
PlayStationRStore for the PlayStation 3 computer entertainment system for
$9.99.



Transformers: War for Cybertron is rated "T" (Teen - Violence) by the ESRB.
For more information on the game, visit http://www.transformersgame.com/
http://www.TransformersGame.com.



About HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to high-tech
and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL,
TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST.
Come see how we inspire play through our brands at http://www.hasbro.com. C
2010 Hasbro, Inc. All Rights Reserved.



About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, China and the region of Taiwan. More
information about Activision and its products can be found on the company's
website, http://www.activision.com.