Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe

Transformers News: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe

Wednesday, October 4th, 2017 1:21PM CDT

Categories: Live Action Movie News, Toy News, Interviews
Posted by: Va'al   Views: 16,051

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We have some more news concerning both the wider cinematic universe after The Last Knight, not much more on Transformers Universe: Bumblebee, and the company's approach to licensing, courtesy of a very business-y interview with Katherine Buckland, Senior Director Of Consumer Products at Hasbro, found in the Licensing Today Worldwide issue accompanying the Brand Licensing Expo 2017. Do not expect too much, but the emerging details have been transcribed below.

One of the bigger news stories coming out of the Hasbro stable is the big screen movie release of My Little Pony in October 2017 and the Bumblebee movie in 2018. Tell us more.

KB: [...] Next December, Bumblebee will hit theaters from Academy Award nominated director Travis Knight and will star Academy Award-nominated actress Hailee Steinfeld and John Cena to offer fans a rich storyline surrounding fan favorite Autobot Bumblebee.

[...]

Let's move on to Transformers - Hasbro has really created a Transformers Cinematic Universe here. With each new film, what approach does the team make to its licensing programme?

KB: Hasbro takes a pragmatic approach when developing product ranges for upcoming films. From the start, we pay specific attention to detail to ensure the characters and storylines fans see on the screen translate into products people see on the shelves. The product needs to deliver a level of innovation that’s more than meets the eye [geddit?]. Consumers and fans expect that from us. The robust Transformers entertainment offering - which spans television, gaming, and full length features - lends itself to products, and we’ve enjoyed finding like-minded partners to grow the brand and its consumer product portfolio.

Talk us through the next steps in the movie franchise for Transformers.

KB: We still have several action-packed years coming up for the Transformers brand. Beginning this year, there will be a movie every year for the next three years, helping fans connect with the brand and its characters like never before. With Michael Bay at the helm, Transformers: The Last Knight – the fifth installment of the Transformers franchise – hit theaters in June 2017, and featured leading actors like Mark Wahlberg, Anthony Hopkins, Isabela Moner and Josh Duhamel. For December 2018, Hasbro is working on a film centered on the never-before-heard story of Bumblebee, and in June 2019 Hasbro will unveil an entirely new exciting storyline for the beloved brand.

Do Hasbro ever find themselves at a crossroads with brands such as Transformers? How do you ensure you are catering for all aspects of your fan base that spans such a wide range?

KB: Hasbro is always innovating for the new generation of kids while ensuring that it maintains the brand promise to fans. We like to say that Hasbro is always at a point of departure with the key franchise brands, so it's constantly evolving to reach new fans in unique ways across multiple entertainment and product categories. [...] Legendary fashion house Moschino featured Transformers in a collection available globally now. Inspired by the original Transformers look from the 1980s, the line is kept up to date with a vibrant gender neutral palette, action packed graphics and stylish silhouettes across men’s, women’s and kids’ apparel and accessories.


Transformers News: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe
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Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914515)
Posted by ScottyP on October 4th, 2017 @ 2:14pm CDT
2019 movie is sounding less like "TF 6" and more like a reboot.

Somebody call Toei :lol:
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914574)
Posted by EunuchRon on October 4th, 2017 @ 9:41pm CDT
I ain't holding my breath, but maybe we'll get a dinobots movie, or something Beast Wars related? I wouldn't mind a movie that gives backstory and fills in the gaps with the current films, like where the dinobots came from or how everything started on Cybertron. I wasn't too hot for a Bee movie until they had the scenes in TLK where Bee was takin' on the Third Reich. I don't care what anyone thinks of the movie. Autobots beating up on Hitler is pure badassery and I'd love to see more of that! :BOWDOWN:
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914715)
Posted by skywarp-2 on October 5th, 2017 @ 1:39pm CDT
Okay Paramount Listen up! I want to see a TV series, Netflix, Hulu or Amazon streaming, of Human soldiers and Transformer cars, led by Hot Rod, and fighting Under cover Decepticons searching for the Cube Fragment, and opposed by the Secret Decepticon Human forces seen in TFDOTM. The TV series would be set before the events of TFROTF and set between 1-2 movies.

The Show would be called NEST Covert Ops.

In the show's lore, Hot Rod was assigned to the UK first before going to France (and Picking up a French accent) and is in charge of working with a team of humans, and maybe 3 or 4 other autobots.. one is a scientist and works from their base like Q or Wheel Jack did..

One female Bike Bot.. Like seen in DOTM, with a holographic human pilot..or (pretender driver) and maybe a heavy weapons expert large SUV or Truck former.

Decepticons would be led by Starscream with Megatron's location unknown, and the allspark cube fragment unknown..

The point of the show is to run missions and show how Starscream led the Decepticons in the absence of Megatron, and under the control of the Fallen.

The premise is just perfect for a Weekly TV series. Humans Operatives, with Transformer heroes, no real Optimus Prime, or Bumblebee interaction, unless in large story arcs, or on Vid scanners, or Holographic messages.

Michael Bay could direct the first 3 episodes (ala Black Sails) and then the regular show runner could take over. Hopefully someone who gets it.
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914721)
Posted by Stuartmaximus on October 5th, 2017 @ 1:49pm CDT
anywhere on the internet that I tried to suggest a live action Transformers tv series....people would just rubbish the idea, so good luck with your idea above ^
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914765)
Posted by EunuchRon on October 5th, 2017 @ 3:51pm CDT
skywarp-2 wrote:The Show would be called NEST Covert Ops.


Or more accurately, Agents of Wheeled. :D
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914768)
Posted by skywarp-2 on October 5th, 2017 @ 3:59pm CDT
Stuartmaximus wrote:anywhere on the internet that I tried to suggest a live action Transformers tv series....people would just rubbish the idea, so good luck with your idea above ^


Why? I can't see why people have to be so narrow minded. If Star Trek Discovery (STD) can go with big budget special effects, then it's definitely doable. If Avengers which is a kindred model can do Agents of Shield, then it's definitely doable. Since NEST was established in the movies as a covert team hunting the remnant of Megatron's forces under Starscream's command, it's definitely doable, given the voice actor could get a weekly gig, and not every show has to have an autobot vs Decepticon battle, however it could, just as Star Trek from TNG to current has massive Special effects sections in their weekly shows, so too can the NEST TV show concept.

It's totally doable, and plausible for that to be able to be done.. Forget those nay sayers..They lack vision.

EunuchRon wrote:
skywarp-2 wrote:The Show would be called NEST Covert Ops.


Or more accurately, Agents of Wheeled. :D


Hahahahah! That's what I was thinking! A sort of Agents of Shield type spin off, but centered on Hot Rod and co.

They could even introduce Ultra Magnus at some point down the road, and tie his appearance in NEST to a future Movie.. like Ultra Magnus was on a secret covert mission to the Earth's core or something.. that would tie in with Last Knight and the future movies after.. if any.. ;)^
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914788)
Posted by Stuartmaximus on October 5th, 2017 @ 4:53pm CDT
well for one...has a live action Transformers tv series happened yet?....mmmmmm....no! so somethings stopped it from happening yet, or has kept it from happening so far, probably coz of a lack of interest in it(coming from the same aforementioned nay sayers no doubt)
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914793)
Posted by Sabrblade on October 5th, 2017 @ 5:07pm CDT
skywarp-2 wrote:Why?
It's because no one wants to watch a Transformers show that deliberately stars humans instead of the Transformers. The movies as they are already get enough complaints from people about the Transformers being treated like set pieces and background visuals rather than actual characters (something we can hope to see rectified by the Bumblebee movie even if Bee were to be the only Autobot as a main character in the movie, but I digress), so a show that sidelines the bots even further holds even less interest with people.

The reason Agents of SHIELD can get away with working as a supporting show for the MCU movies is because, unlike the Transformers movies, the titular protagonists of the MCU movies are real people actors, not CGI characters (Hulk and Groot notwithstanding), with the same applying for AoS. When people watch MCU movies, they see Robert Downey Jr. as Iron Man, Chris Evans as Captain America, Chris Pratt as Star Lord, etc. The same applies for when they watch Agents of SHIELD, as when they watch they show, they see Clark Gregg as Coulson, Chloe Bennet as Daisy, Ming-Na Wen as May, etc.

For Transformers, however, people don't see Peter Cullen as Optimus Prime, Mark Ryan as Bumblebee, or Hugo Weaving/Frank Welker as Megatron. They see a computer-animated robot with a deep voice as Optimus Prime, a computer-animated robot with little-to-no voice as Bumblebee, a computer-animated robot with a scary voice as Megatron, etc. It's a different presentation entirely.

A show that focuses on N.E.S.T. or Sector Seven wouldn't be a "Transformers show", it would be a "N.E.S.T./Sector Seven show", which would only appeal to a niche corner of the viewing audience since it wouldn't be the same case as audiences going from watching the human-actor-dominated MCU movies to watching the human-actor-dominated Agents of SHIELD TV show. Rather, it would be a case of going from watching movies with robots in them (even if they're still overshadowed by the human actors) to watching a deliberately human-actor-dominated show with little to no robots in them.

Plus, the MCU feels more like it earned its supporting shows by maintaining a greater sense of consistency and organization in its overal continuity, thanks to having someone like Kevin Feige to helm everything in such an orderly manner. Transformers has had no such person to guide the films along the way, with the films seeming to just not care about keeping anything all that organized at all. The films used to let IDW help sort everything out with their tie-in comics, but ever since AOE, the films no longer have any IDW comics to help them along and a lot of the holes that the comics ended up filling and bringing logic and sense to seem to have been swept under the rug by AOE, TLK, and whatever future developments there are to come. Ehren Kruger, writer of DOTM and AOE, even once openly admitted that "logical sense" doesn't factor into writing these movies when it comes to what Bay and the producers want for these films, so tying in a TV show to fit in with these films' ever-changing hackneyed continuity would be a fool's errand.
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914862)
Posted by skywarp-2 on October 5th, 2017 @ 8:00pm CDT
Stuartmaximus wrote:well for one...has a live action Transformers tv series happened yet?....mmmmmm....no! so somethings stopped it from happening yet, or has kept it from happening so far, probably coz of a lack of interest in it(coming from the same aforementioned nay sayers no doubt)


Wow! I'm sorry, I feel like I hit a nerve. I didn't know "who" the Naysayers were. I was just responding to the reply. But as for why it hasn't happened yet.. Well, if you will indulge me, I think I may have the answer. In the past we haven't seen any interest in a live action TV series, because Paramount has never expressed interest in expanding it's building franchise of Live action Transformers Movies. It's cartoon series come and go, but as for a live action TV series, the idea just didn't make sense, Back then.

Fast forward, now Paramount is looking to expand, first on their list, Live action Bumblebee movie/origin/spinoff/prequel. With Star Wars and Marvel Properties from Disney deluging the Movie, TV, and most importantly Toys and apparel along with various other Merchandise flooding the market, is a model that Paramount is apparently trying to emulate. It is perfect in a business model sense, as Properties are now trying to vie for a specific demographic of the market, Teens, collectors, and adult men. It's a war, and the flood of stuff we are getting like Star Wars is a great thing! Also, the amount of DC TV shows, Marvel TV shows, and scifi coming back too, it's a great time for new things to show up. Also with the Advent of so many streaming possibilities to produce a hot property exclusive for streaming service like those trying to compete with Netflix and Hulu, you could say a Live Action Transformers series with human military and Autobots on covert missions to kill decepticons uncovering clues and encountering their own adventures would be a hot idea that one of those streaming services may want to look at. Hot properties and franchise names as content encourage more subscribers, it's not that a TV show could have worked back then as there was no indication until now, with Disney as a rival, and Sony trying to make a come back, that Hollywood in general seems to be escalating a large scale franchise war, and so I say, why not toy with the idea for awhile.. see what we can come up with, and maybe someone in the industry will take our words here as something that would be taken as advice to make it work. It's pie in the sky, sure.. but why not have a bit of fun contemplating how this could add to the Paramount expansion? what's wrong with thinking this could be possible in the current media war climate? I think it's a great stab at trying to help Paramount along by putting this out there for discussion, in a relevant topic thread. I'd love this idea to become a community discussion, and maybe reach Paramount's ears...

I'm just enthusiastically optimistic. I'm a G-1 original fan.. who has finally after 10 years, accepted, embraced and become comfortable with these movies, styles, and the ideas put forth in the live action movies. How could I not? It has Peter Cullen as Optimus Prime! It had both Hugo weaving AND Frank Welker as Megatron, and Galvatron. I just can't ignore that.. I own the MPM-04 Movie Optimus Prime. I am getting the MPM-03 Bumblebee.. I am totally on board, and I'm happy to be there. Live action NEST TV series with my new favorite love, Hot Rod, would be a dream come true.. >:oP


Sabrblade wrote:
skywarp-2 wrote:Why?
It's because no one wants to watch a Transformers show that deliberately stars humans instead of the Transformers.


Now see, that's the kinda Stuff being said about the first two movies, and constantly gets brought up, but for the last decade, it has been accepted and even become, for many, expected and anticipated on occasion. I for one loved the Banter Between Agent Simmons and his body guard, or Cade and the Guy who Built Galvatron. Hilarious! Have you gone back and just watched the movie, this time from the beginning and tried to ignore past convictions and see it for what it is as it's own property? I took another look at Movie 1-3 and I watched it as if I was someone who was new to TRANSFORMERS and at the end of DOTM, I realized, this is a great trilogy. I loved Leonard Nimoy's Sentinel Prime, and I will Miss Mr. Spock, myself being a huge Trekker. However, I think that argument is 10 years old, and if done right, casting good chemistry and likeability, then humans with Transformers could work in a live Action TV series, as they have apparently worked in a live action movie franchise for a decade..Seems logical as Spock would say..

Sabrblade wrote:The movies as they are already get enough complaints from people about the Transformers being treated like set pieces and background visuals rather than actual characters (something we can hope to see rectified by the Bumblebee movie even if Bee were to be the only Autobot as a main character in the movie, but I digress), so a show that sidelines the bots even further holds even less interest with people.


Well, I don't think the Bots were sidelined at all actually, having just went back thru all 4 movies. I haven't seen all of TLK yet, but I will tonight! I think that over the progression of the movies, there has certainly been much more Bot action, think of AOE, almost every scene with a human was with or pertaining to Cybertronian tech or bots. Another thing I would like to also say is that with Knight Rider, a kinda cool trick is to have the humans riding in the cars for conversations with their bots, that is another way of keeping the characters around without CGI costs.. it's a workable idea, it just needs people who can see the avenues for it.

Sabrblade wrote:The reason Agents of SHIELD can get away with working as a supporting show for the MCU movies is because, unlike the Transformers movies, the titular protagonists of the MCU movies are real people actors, not CGI characters (Hulk and Groot notwithstanding), with the same applying for AoS. When people watch MCU movies, they see Robert Downey Jr. as Iron Man, Chris Evans as Captain America, Chris Pratt as Star Lord, etc. The same applies for when they watch Agents of SHIELD, as when they watch they show, they see Clark Gregg as Coulson, Chloe Bennet as Daisy, Ming-Na Wen as May, etc.

For Transformers, however, people don't see Peter Cullen as Optimus Prime, Mark Ryan as Bumblebee, or Hugo Weaving/Frank Welker as Megatron. They see a computer-animated robot with a deep voice as Optimus Prime, a computer-animated robot with little-to-no voice as Bumblebee, a computer-animated robot with a scary voice as Megatron, etc. It's a different presentation entirely.


While I concede it's a different Presentation Entirely, we're not talking about Actors here necessarily, we are talking about Characters. Optimus Prime and Megatron are names and characters that kids have grown up with for generations now. Not withstanding, other characters that are not real actors like Yoda a computer animated and Puppet no less with Frank Oz as a voice over, R2D2 a Robot remote controlled and piloted suit, with little to no voice. Chewbacca a Man in a large Dog suit who only growls and barks, and yet as household names, these characters tho not human, are part of the story, and have fans in their own right. It's not about actor recognition, tho it is for those who are G-1 when it comes to Cullen and Welker. at least for me anyway...

Sabrblade wrote:A show that focuses on N.E.S.T. or Sector Seven wouldn't be a "Transformers show", it would be a "N.E.S.T./Sector Seven show", which would only appeal to a niche corner of the viewing audience since it wouldn't be the same case as audiences going from watching the human-actor-dominated MCU movies to watching the human-actor-dominated Agents of SHIELD TV show. Rather, it would be a case of going from watching movies with robots in them (even if they're still overshadowed by the human actors) to watching a deliberately human-actor-dominated show with little to no robots in them.


That is not what I am suggesting. I am thinking of a more covert secret agent type show thing here, military backed, but more like a CIA division or James bond-esque type show. The Bots are in every scene, whether as cars talking to their human team partner, each human N.E.S.T. agent would be paired with a Bot for maximum bot coverage to appeal to those who want more, and argueably I too want more, but am comfortable with how the latest movies tended to be more bot focused over time. In total, the big picture of the movies in totality thus far, has been pretty good in trending upwards with more bots. With a TV series where once a week a RID fan can come and see Autobots kick in a few Decepticons heads with great spy like story telling woven in, and their favorite bots, and human characters together on the case. I'd watch that! I would see Sector 7 being represented by one actor as a liaison for that Government department and sort of overseer before the secretary of defense disbanded the team in DOTM.
However, you're right a show centered on only the humans and little bits of bots in it would fail, it'd be like tuning into the super Bowl for just the halftime, and the rest is only 1 or two highlights.. not worth it.. so yea, you are correct. I agree with you there, but that is NOT what I am suggesting at all bro. I'd want lots of Bot action. ;)^


Sabrblade wrote:Plus, the MCU feels more like it earned its supporting shows by maintaining a greater sense of consistency and organization in its overal continuity, thanks to having someone like Kevin Feige to helm everything in such an orderly manner. Transformers has had no such person to guide the films along the way, with the films seeming to just not care about keeping anything all that organized at all. The films used to let IDW help sort everything out with their tie-in comics, but ever since AOE, the films no longer have any IDW comics to help them along and a lot of the holes that the comics ended up filling and bringing logic and sense to seem to have been swept under the rug by AOE, TLK, and whatever future developments there are to come. Ehren Kruger, writer of DOTM and AOE, even once openly admitted that "logical sense" doesn't factor into writing these movies when it comes to what Bay and the producers want for these films, so tying in a TV show to fit in with these films' ever-changing hackneyed continuity would be a fool's errand.


Oh, I agree there.. However there are other ways to fix continuity, and opportunities besides comics and novels to do so. The Movies are basically fixed. A weekly TV show could help in those areas, and focus on key story arcs and battles that could tell the story and assist in retcon of continuity concerns in a live action way, thereby being ever more so satisfying then just reading it in a comic, and the beauty part, if Hot Rod does becomes Rodimus Prime in the movies sometime.. then the TV series of his past exploits just gets hotter... because now fans have two versions of this character who they've gotten to know, and before he takes the matrix of leadership, is gotten to know, loved, and his acceptance as the new Autobot leader and Prime would be easier to stomach then the 1986 mistake once made. As for the studios, yea, they may end up learning something from the TV series continuity which could improve their scripts and also give us a more satisfying movie experience on the flip side. If done right, Paramount could rake in Golden butt loads of cash, they just need to think about it and plan accordingly. :D

Now, I am off to Watch finally, start to finish..TRANSFORMERS The Last Knight!!! Sooo Excited! :POPCORN:

Hey guys, Loved the discussion, I'll be back later to check on the reply. Gotta love being a Transformers fan or as I call myself an "R.I.D.-fan" at this time. There's so much to look forward to! :KREMZEEK:
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914866)
Posted by william-james88 on October 5th, 2017 @ 8:06pm CDT
personally, a show taking place in the movieverse would be way better than the movies for me. At least then I dont have to bitch about how its just humans, I will know its a budget reason. Still makes no sense to me why we have so little robot screen time in a big budget film.
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914871)
Posted by JazZeke on October 5th, 2017 @ 8:15pm CDT
william-james88 wrote:Still makes no sense to me why we have so little robot screen time in a big budget film.

Really, the proven popularity of a talking racoon and tree proves that the movie producers and writers have no freakin' clue and need to get their heads out of their asses already.
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914874)
Posted by skywarp-2 on October 5th, 2017 @ 8:17pm CDT
william-james88 wrote:personally, a show taking place in the movieverse would be way better than the movies for me. At least then I dont have to bitch about how its just humans, I will know its a budget reason. Still makes no sense to me why we have so little robot screen time in a big budget film.



Agreed.. We could get more Bot stuff. I would love to see a Movie series with Star Saber and a Human Earth Transformer space defense force set in the future of the franchise. Humans pilot huge exo-suits like Robotech or Pacific Rim (only more like Gundam), alongside Autobot heroes, Exo-suits like the ones in both Macross and Mospeda.. space fleets, and different planets. Now that kinda Scifi, human involved with lots of Bots would be awesome.. As a Movie continuation or even as a TV show. Exosuits can also transform..oh yea! the ultimate progression is human Autobot alliance and tech sharing as a space force. Enter Deathsaurus! The Ultimate Movie Live action Dragon! Eat your heart out Grimlock..
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914913)
Posted by TulioDude on October 5th, 2017 @ 10:37pm CDT
If there is human character that needs a spin off,we know which one needs the most:
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914914)
Posted by JazZeke on October 5th, 2017 @ 10:39pm CDT
TulioDude wrote:If there is human character that needs a spin off,we know which one needs the most:

Agreed there. I loves me some Alan Tudyk.
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914938)
Posted by skywarp-2 on October 6th, 2017 @ 6:30am CDT
JazZeke wrote:
TulioDude wrote:If there is human character that needs a spin off,we know which one needs the most:

Agreed there. I loves me some Alan Tudyk.


Dutch would,be an awesome character in a spin-off show.
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914944)
Posted by Stuartmaximus on October 6th, 2017 @ 7:52am CDT
skywarp-2 wrote:or even as a TV show. Exosuits can also transform..oh yeah!

Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914950)
Posted by skywarp-2 on October 6th, 2017 @ 8:52am CDT
Haha I remember that!

Question: what's the current ranking in terms of which movie is the best to worst, by fandom consensus??
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1914952)
Posted by Sabrblade on October 6th, 2017 @ 9:19am CDT
skywarp-2 wrote:Haha I remember that!

Question: what's the current ranking in terms of which movie is the best to worst, by fandom consensus??
The first one's pretty much the most (only?) cohesive film, with ROTF still ranked as the worst, though people argue over whether AOE or TLK might be even worse than ROTF. DOTM's in the middle somewhere.
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1915353)
Posted by TulioDude on October 8th, 2017 @ 1:26pm CDT
skywarp-2 wrote:Haha I remember that!

Question: what's the current ranking in terms of which movie is the best to worst, by fandom consensus??


My take:

Transformers->Age of Extinction->Revenge of The Fallen->The Last Knight->Dark of the Moon

The rage for some parts gets blow out of proportion sometimes.There's alot to like in them.I especially like how on Age of Extinction we got to see more of the Autobots outside of action scenes, a trend that continues on The Last Knight. ;)^
Re: Vague Details on Transformers Universe: Bumblebee and Wider Cinematic Universe (1917578)
Posted by Va'al on October 20th, 2017 @ 4:22am CDT
A long piece in Deadline features producer Lorenzo di Bonaventura discussing the current power of the cinema experience, where the Paramount and Huahua partnership can lead, and what is in store for the Transformers universe from this point forward - with a nod at the Bumblebee spin-off - looking at numbers and the experience of watching a movie itself. You can read some relevant snips below, and the full article here.



[quote]With Paramount still waiting on Huahua to financially commit to the studio, there’s also been some concern in the industry that China’s interest in Hollywood is waning. But di Bonaventura isn’t that cynical. In regards to China’s interest in Hollywood, “It’s happening,” says the producer. “I think it’s starting and stopping because there are lessons to be learned. We can only accelerate the pace. The more we do it, the more refined we get at it.”

di Bonaventura has pacted with China on a few Transformers movies, i.e. Huahua Media on Transformers: The Last Knight and China Movie Channel on Transformers: Age of Extinction. In those cases, a Transformers film received a certain amount of product placement from the Middle Kingdom, i.e. China’s automobile industry. In such a case, that type of branding contributes money toward a film’s bottom line. It’s different for each movie, whether it goes toward a film’s production cost or P&A. But in a case such as Last Knight, there was $20M of Chinese media perk.

[...]

Through five movies, the Transformers franchise has grossed $817M alone in China. The Hasbro movies’ explosion at the box office have been in tandem with the boom of the Middle Kingdom’s exhibition infrastructure, including Imax and 3D. The first Transformers movie ten years ago grossed $37.2M in China, repping only 5% of its $709.7M global gross. Chinese tickets sales hit a peak with 2015’s Transformers: Age of Extinction, raking in $320M, or 29% of its $1.1 billion worldwide haul. This summer’s Transformers: The Last Knight continued to yield strong results in China with $228.8M; an even greater share of the pic’s global ticket sales, 38% of $605.4M.
Paramount Pictures

Bumblebee is expected to refresh the franchise after Last Knight, while not losing the spirit that Michael Bay has hammered out. Last Knight slowed in ticket sales, as the movie was a challenge for more sophisticated audience markets to decipher from its previous installments. Bumblebee is different in that it’s a period piece that takes place in 1987 and will only star four Transformers in total, as opposed to previous’ titles massive robot car ensembles. Bumblebee opens on Dec. 21 next year.[/quote]

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Transformers Podcast: Twincast / Podcast #188 - Mutinous Intent
Twincast / Podcast #188:
"Mutinous Intent"
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Posted: Monday, November 13th, 2017