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Transformers News on Seibertron.com

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46,792 total news articles in this section, 20 per page.

Video Review for Transformers MixMashers Optimus Primal, Starscream, Bumblebee

Transformers News: Video Review for Transformers MixMashers Optimus Primal, Starscream, Bumblebee

Saturday, February 1st, 2025 7:34AM CST

Categories: Toy News, Reviews
Posted by: william-james88
Topic Options: View Discussion ·
Views: 76,530
Hero Mashers are back, in MixMashers form! Chuckdawg1999 has a review of the first standard class mix which includes Optimus Primal, Bumblebee and Starscream. Not a glowing review though, you can check it out below.

chuckdawg1999 wrote:While I like the concept of MixMashers, the limited articulation due to the sculpt makes it hard to enjoy the figures.


Video Review for Transformers Studio Series B-127 from Transformers One

Transformers News: Video Review for Transformers Studio Series B-127 from Transformers One

Saturday, February 1st, 2025 7:24AM CST

Categories: Toy News, Reviews
Posted by: william-james88
Topic Options: View Discussion ·
Views: 65,740
Carnage Creations sent us a review of the upcoming Transformers One Studio Series Bumblebee deluxe toy. There has been a lot of discussion as to which toy one would keep in their collection between this new one and the Prime Changer we got in the movie line last year. While the Studio Series version has better articulation, many fans find the look of the Prime Changer to be more accurate. Let us know what you think.


TF Hot Wheels News: Ultra Magnus Found at US Retail + Comparison between Optimus Prime Castings

Transformers News: TF Hot Wheels News: Ultra Magnus Found at US Retail + Comparison between Optimus Prime Castings

Friday, January 31st, 2025 12:01PM CST

Categories: Toy News, Collectibles
Posted by: william-james88
Topic Options: View Discussion ·
Views: 64,745
For those anticipating the new Hot Wheels Track Fleet Ultra Magnus, it has been found at Target in the US. It was found by Lody666 in Texas. Speaking of Trackfleet, we now have images comparing the new 2025 Optimus Prime Hot Wheels toy to the 2024 Trackfleet Optimus Prime. As it turns out, the Trackfleet version's cab is much smaller.

The 2025 mainline Optimus Prime also has more details, like vents at the top of the cab. You can check out comparison images below, courtesy of GT2 who got a test copy (hence why it's a different color from the retail release we will get in a couple months).

Transformers News: TF Hot Wheels News: Ultra Magnus Found at US Retail + Comparison between Optimus Prime Castings

Transformers News: TF Hot Wheels News: Ultra Magnus Found at US Retail + Comparison between Optimus Prime Castings

Hasbro Enters the Video Game Market with a New IP, not Based on their Existing Brands

Transformers News: Hasbro Enters the Video Game Market with a New IP, not Based on their Existing Brands

Friday, January 31st, 2025 10:46AM CST

Categories: Game News, Company News, Voices
Posted by: william-james88
Topic Options: View Discussion ·
Views: 63,407
Our earlier editorial created quite a stir in the Transformers community because even though it was just sharing previously known facts, Transformers fans were not in the know of Hasbro's shift in focus. As Chris Cocks says, Hasbro is now a Game and Toy company, not a Toy and Game company. And while it was assumed this was about things to come, it turns out Hasbro already revealed their first game to be released. And interestingly, it not about Transformers or other brands of theirs, it is a fully new IP. This is old news (from 2023), but from the response to our previous article, it seems fans were unaware of Hasbro branching out to this level.

That's right, while fans were quick to talk about Transformers Reactivate as proof that Hasbro's decision on going all in on video games was a bad strategy, little did they know that it was not a Hasbro game, and that Hasbro was already making something of their own. Transformers Reactivate is a terrible example of what Hasbro intends on doing with video games. Instead, here's a better example: Exodus, their actual game.

Exodus is made by Hasbro's in house studio, Archetype, which is a subsidiary of Wizards of the Coast. And Exodus is a fully new IP. It is a third person shooter RPG, more along the lines of Mass Effect. This is what you can turn to, to see what Hasbro is capable of making when it comes to videos games. You can check out gameplay along with interviews with the heads of Archetype to see what Hasbro's gaming division is all about.

As stated in our previous editorial, their games, including Exodus, are set for release in either end 2025, or early 2026. And Hasbro is ramping up development on more, with half of all their R&D budget going to video games now rather than their physical toy divisions. While Chris Cocks stated that he sees digital play being the next stage of Hasbro's brands, we still have no news of a Transformers game from Hasbro themselves, but we will keep you up to date on any development. However, Exodus does give us an idea of what Hasbro can do for their brands. And a Sci Fi RPG shooter is the perfect kind of game for the Transformers brand.

So yes, it's not just plans; Hasbro is a full on video game developer now, through their Archetype Studio, and their first game is Exodus. We will see if they are successful in this new space.




We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Wednesday, January 29th, 2025 12:56PM CST

Category: Comic Book News
Posted by: william-james88
Topic Options: View Discussion ·
Views: 82,399
Skybounds latest next comic will be about a Transformer that turns into a Pen, called Ballpoint. The comic itself is called Transformers Worst Bot Ever: Meet Ballpoint and it's written by Brian “Smitty” Smith (Pea, Bee, and Jay) and artist Marz Jr. (the Void Rivals cover artist). This will be released as a 96 page graphic novel on July 9 of this year. It's written for kids ages 8-12:

He’s the littlest Decepticon with the biggest dreams to take down the Autobots – Meet BALLPOINT in Transformers: Worst Bot Ever, a new adventure graphic novel for young readers!

The Decepticons are known for being bad...but Ballpoint is truly the worst –the biggest failure of them all. After the latest attempt to take down the Autobots goes horribly wrong, he’s kicked out of the Decepticons, for good!

Will Ballpoint be able to prove his worth by defeating the Autobots all by himself? Or will he keep failing and find that being the “best” is More than Meets the Eye?

Brian “Smitty” Smith (Pea, Bee, and Jay) and Marz Jr. introduce middle-grade readers (ages 8-12) to the misadventures of the bot who is mightier than the sword in TRANSFORMERS: WORST BOT EVER: MEET BALLPOINT.


Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Transformers News: We Have a Preview for the Comic about a Transformer that turns into a Ballpoint Pen

Hasbro Rereleases Hard to Find Figures: SS Ultra Magnus and Legacy Beachcomber + Preorders Up

Transformers News: Hasbro Rereleases Hard to Find Figures: SS Ultra Magnus and Legacy Beachcomber + Preorders Up

Tuesday, January 28th, 2025 5:00PM CST

Category: Toy News
Posted by: william-james88
Topic Options: View Discussion ·
Views: 63,434
The days of waiting to find toys at retail are behind us. When it came to Studio Series Ultra Magnus and Legacy Beachcomber, for the most part you either preordered them or never got them, which frustrated many fans. Hasbro has heard many fans asking for a rerelease and are answering the call. You can now preorder Studio Series Commander Ultra Magnus and Legacy Beachcomber at a variety of online retailers, we have links to BBTS and Ages 3 and Up below. These will be released in September.

Ultra Magnus

BBTS https://www.bigbadtoystore.com/Product/ ... 250930?o=1

Ages 3 and up https://www.agesthreeandup.ca/collectio ... us-reissue

Beachcomber

BBTS https://www.bigbadtoystore.com/Product/ ... 236879?o=1

Ages 3 and up https://www.agesthreeandup.ca/collectio ... er-reissue

Transformers News: Hasbro Rereleases Hard to Find Figures: SS Ultra Magnus and Legacy Beachcomber + Preorders Up

2026 Studio Series Leader Class Figures will Include 86 Soundwave + Astrotrain and TLK Nemesis Prime

Transformers News: 2026 Studio Series Leader Class Figures will Include 86 Soundwave + Astrotrain and TLK Nemesis Prime

Monday, January 27th, 2025 9:42PM CST

Categories: Toy News, Rumors
Posted by: EvasionModeBumblebee
Topic Options: View Discussion ·
Views: 118,397
We have 2026 Studio Series leader class listings!

TRA GEN STUDIO SERIES LDR TF5 NEM PRIME
EAN:5010996348692

TRA GEN STUDIO SERIES LDR 86 ASTROTRAIN
EAN:5010996348708

TRA GEN STUDIO SERIES LDR 86 SNARL (PR)
EAN:5010996348715

TRA GEN STUDIO SERIES LDR 86 SOUNDWAVE
EAN: 5010996349880

These were found by user nune over on TFW.

Based on past comments from the Hasbro team, Soundwave is most likely a new mold while Astrotrain is a repaint of the one that's been released a few times now. Nemesis Prime is pretty clearly a retool of this year's AOE Optimus Prime, sporting the knight forearms he gets at the end of AOE, and probably (this part is speculation) a tweaked head sculpt and the arm blade he uses to try and stab Bumblebee in TLK.

After the last 2 years have had no Bayverse leaders at all, it's kinda cool we'll have one for two years in a row! Would definitely like to see a new TLK Bumblebee to go against Nemesis!

2025 will be a Transformative Year for Hasbro as they Focus on Games while Producing less Toys

Transformers News: 2025 will be a Transformative Year for Hasbro as they Focus on Games while Producing less Toys

Sunday, January 26th, 2025 4:59PM CST

Categories: Site Articles, Company News, Voices
Posted by: william-james88
Topic Options: View Discussion ·
Views: 86,398
Hasbro is undergoing a huge shift at the moment and while it started in 2024, we will be seeing that shift happen this year, in 2025. Chris Cocks, Hasbro's CEO who used to work at Microsoft, has been diverting assets to video game development and publishing. All the while, some major Hasbro toy brands will no longer be manufactured by Hasbro and instead will be produced under license by other companies. While Transformers won't be hit as hard with this shift, we are already seeing repercussions to their more risk averse outlook on toy production. While everything below has already been reported as we learnt of it, we will sum everything up for you so that you can see the context behind the current shift in focus from Hasbro.

Switching their Focus to Gaming

Hasbro has been wanting to diversify from being a toy manufacturer for a long time. Brian Goldner's mission was to turn Hasbro from a toy company to an IP company, often citing Disney as inspiration. It was under him that the Bayverse was at an all time high and that other brands, like GI Joe, became live action movie franchises. However, the time for Hasbro's involvement with film making has passed. They have since sold off their production assets and will no longer be financing Hasbro related projects with Paramount or other studios.

This big shift is happening under the new CEO Chris Cocks, who comes from Microsoft. He said in 2024, that the place he sees gaming as the largest potential source of growth for the company. Toys are simply not selling as well as before in general and the future is in digital play. It's there that he feels the company can reach a more mature market and they are so sure of this that he has bet $1 BILLION of Hasbro's money on game development. Their first games resulting from this investment will be released either later this year or in 2026. What is important here is Hasbro's involvement in the games. These aren't simply games using a license from Hasbro (like what Transformers Reactivate was going to be) but games that Hasbro is directly involved in and is financing.

Lowering their Focus on Toy Production

This restructuring of the company has had some massive repercussions in toy development. As we saw last year, there were massive layoffs, all across Hasbro, including the management of the Transformers toy brand. Teams are now leaner. The biggest change is with the Power Rangers brand, where Hasbro will not be making their toys anymore. Instead, Hasbro has licensed toy production out to Playmates. They will be handling the figures we see on shelves, and zords and everything to do with that brand, toy wise. With Power Rangers, Hasbro is using Playmates just as Disney uses Hasbro for Star Wars.

Transformers News: 2025 will be a Transformative Year for Hasbro as they Focus on Games while Producing less Toys

Speaking of Star Wars, that's another area where Hasbro is growing less and less involved in toy production since they have chosen to sublease their master license. While they still produce certain toys, this explains why we see other Star Wars toys on shelves made by different companies. This mitigates their risk of overstock, which has royally bit them in the behind multiple times before. Fun Fact: Them owning the master license is also why Star Wars Funko Pops must all be bobble heads as Funko does not have the right to make Star Wars figures, only Hasbro.

Now how about Transformers?

Becoming apparent with Legacy Evolution, the productions numbers have dropped, meaning that seeing a toy at retail is no longer something that is a sure thing (it never was, but it's even less so the case now). Not only are less of a particular toy being made but there are less toys to make. Transformers One had one quarter of the output we saw with Rise of the Beasts, it only had one wave of product for the deluxe class figures. While that means the film was solely relying on theatrical performance to break even, at least Hasbro did not have overstock or further warehouse storage costs, which can make a toyline far less profitable even if it sells more product.

And the trend of less product continues in 2025 as it has been revealed by Hasbro that yearly Transformers toylines like Age of the Primes will now have 3 waves instead of 4. Unlike the Power Rangers line though, the Transformers line will probably not be leased to another toy maker as it is already in partnership with another company, Takara, for design and distribution. Hasbro has been lowering their stance on forbidding companies licensing the Transformers brand from making toys that convert. We saw that with the Robosen toys and more recently with the Combot Prime which is an official product that has both a robot mode and an alt mode released by a company licensing the Transformers brand from Hasbro.

Transformers News: 2025 will be a Transformative Year for Hasbro as they Focus on Games while Producing less Toys

So all in all, while we have already been seeing changes at Hasbro in their toy production, 2025 is where their new phase truly begins and we'll keep following to see how that impacts the Transformers brand.

Twincast / Podcast Episode #368 "Paint by Numbers"

Transformers News: Twincast / Podcast Episode #368 "Paint by Numbers"

Sunday, January 26th, 2025 12:39PM CST

Categories: Site News, Media Vault, Twincasts
Posted by: Aaarnhide19
Topic Options: View Discussion ·
Views: 98,615
Put down that can of Nucleon and join the crew on a quest into episode 368 of the Seibertron.com Twincast / Podcast. Host Scotty P is joined by Counterpunch, Kuhlio, Megatronus, and Aaarnhide19 to talk all about the recent repaint reveals, long awaited Studio Series releases, another venture into the Adamas Machina line, and a rodent worming his way into the Beast Wars Masterpiece line!

Episode #368 “Paint by Numbers” is available directly and in our RSS Feed, and should appear on Apple Podcasts and many other Podcatcher sites within 24 to 48 hours of when you see this news post.

Here's what we discuss in this episode:

  • Recent reveals of rerelease repaints are covered beginning with a "cartoon" deco Trypticon
    Transformers News: Twincast / Podcast Episode #368 "Paint by Numbers"
  • Next the crew takes an in depth look at Titan Star Convoy before spinning back around to Spinister and Topspin
  • The toy talk continues with full reveals of Studio Series Age of Extinction Prime, WFC Ironhide, and Eww, sorry I meant Que
    Transformers News: Twincast / Podcast Episode #368 "Paint by Numbers"Transformers News: Twincast / Podcast Episode #368 "Paint by Numbers"
  • The recent T-Spark event brings the crew a slew of reveals inluding Missing Link Arcee, Adamas Machina Predaking, Macross Crossover Prime, and Nucleon Quest Super Convoy!
    Transformers News: Twincast / Podcast Episode #368 "Paint by Numbers"Transformers News: Twincast / Podcast Episode #368 "Paint by Numbers"
  • Another anime girl figure of Optimus Prime is briefly discussed, this offering coming from Kotobukiya
  • Rounding out the main Maximal Beast Wars cast, the crew discusses the reveal of Masterpiece Rattrap!
    Transformers News: Twincast / Podcast Episode #368 "Paint by Numbers"
  • Bragging Rights finishes things off as it usually does
    Transformers News: Twincast / Podcast Episode #368 "Paint by Numbers"

| Love us? Hate us? Extra Super Love us? Drop us a review on Apple Podcasts or on your favorite podcatcher. |
| Want to keep the discussion going? You can do so by simply replying to this post! |
| Got a question for the Twincast? Ask the Twincast. |

Video Review for Transformers Studio Series Deluxe Optimus Prime from Devastation

Transformers News: Video Review for Transformers Studio Series Deluxe Optimus Prime from Devastation

Sunday, January 26th, 2025 12:35PM CST

Categories: Toy News, Reviews
Posted by: william-james88
Topic Options: View Discussion ·
Views: 45,521
Hasbro will continue their level A offerings in 2025, where retailers can order a bunch more Optimus Primes or Bumblebees if need be. The Optimus Prime figure available to them in 2025 will be Transformers Studio Series Deluxe Optimus Prime from the Devastation game. Fans had a lukewarm reception to this reveal but now we have a video review which can further help you see if this is a figure you'd add to your collection or not. You can check it out below.

This figure has been popping up in Asia (specifically Indonesia) so it is already in the process of being distributed worldwide.


First Listings for 2025 Transformers NFL Toys

Transformers News: First Listings for 2025 Transformers NFL Toys

Saturday, January 25th, 2025 10:16PM CST

Categories: Toy News, Rumors
Posted by: william-james88
Topic Options: View Discussion ·
Views: 88,932
there was a rumored NFL line that Hasbro was going to tackle in 2025 and now we have what could be our first listings. It seems that while we may get toys for all teams, they are starting with 4. This is our first real evidence that we are getting a sports collab this year. Also, all Transformers figures are around the deluxe price point. We thank TF fan linkinparkirony for posting these listings.

Transformers TRA GEN Collab Sport Blue- G2333, 5010996346421
$24.99

Transformers TRA GEN Collab Sport Black- G2334, 5010996346445
$24.99

Transformers TRA GEN Collab Sport RED- G2336, 5010996346483
$24.99

Transformers TRA GEN Collab Sport Green- G2335, 5010996346469
$24.99

Transformers News: First Listings for 2025 Transformers NFL Toys

Apelinq Continues his Comeback Tour in the Transformers Swapticon Line

Transformers News: Apelinq Continues his Comeback Tour in the Transformers Swapticon Line

Saturday, January 25th, 2025 7:04PM CST

Category: Toy News
Posted by: william-james88
Topic Options: View Discussion ·
Views: 41,545
We have great images of the upcoming Swapticon 5 pack. This one is Beast themed with both Optimus Primal and Megatron Gator. We also have Scorponok, Skullcrncher and Apelinq who is continuing the comeback he started in Rise of the Beasts. These are fidget toys where you can merge any of the two together to create an altmode. This set has already been found in Indonesia which is also where the images in this article come from. Below is the official description of this 5 pack:

INTRODUCING SWAPTICONS:

Transformers Swapticons are fidgety fun mini action figures that twist to combine together into unique alt modes! 5 TRANSFORMERS ACTION FIGURES: This action figure set includes 5 mini Transformers figures. Each robot action figure is 2 inches (5 cm) tall—easy to bring on the go!

TWIST TO COMBINE INTO JUNGLE BEAST MODES: Press 2 of the figures’ heads together and twist to combine into awesome alt modes! Mix and match Optimus Primal, Apelinq, Skullcruncher, Megatron Gator, and Scorponok to create powerful beasts

COMBINE WITH OTHER SWAPTICONS TOYS: The fidget toy fun doesn’t stop there! All 5 mini figures can be combined with any Swapticons figure (sold separately, subject to availability)

IMAGINATION POSSIBILITIES: With Swapticons sets, kids can combine 2 favorite bots and imagine a super-powered alt mode, or create wacky match-ups between Autobots and Decepticons GIFTS FOR KIDS 5 AND UP: Transformers toys like Swapticons make a great gift for boys and girls who love fidget toys, robot toys, and toy cars Dimension (L x W x H) : 25.4 cm x 4.9 cm x 20.3 cm Weight : 117 gram SNI : 2-136-131-242892-1


Transformers News: Re: New Listings for Swapticon Gimmick Line Leaked

Transformers News: Re: New Listings for Swapticon Gimmick Line Leaked

Transformers News: Re: New Listings for Swapticon Gimmick Line Leaked

Transformers News: Re: New Listings for Swapticon Gimmick Line Leaked

Transformers News: Re: New Listings for Swapticon Gimmick Line Leaked

Transformers News: Re: New Listings for Swapticon Gimmick Line Leaked

Transformers News: Re: New Listings for Swapticon Gimmick Line Leaked

Hasbro Offering $30000 to Content Creators to Help Reveal Transformers Cyberworld in Germany

Transformers News: Hasbro Offering $30000 to Content Creators to Help Reveal Transformers Cyberworld in Germany

Saturday, January 25th, 2025 1:51PM CST

Category: Toy News
Posted by: william-james88
Topic Options: View Discussion ·
Views: 41,721
On February 1st 2025 (so in just one week), Hasbro will unveil the Cyberworld Toyline at the Nuremburg Toy Fair. It seems restrictions on cameras have changed since the days of Combiner Wars Devastator since Hasbro is also funding a project where selected users will take videos and post them. The funding will be distributed though the Tongal website: https://tongal.com/project/Transformers ... #tab-brief
There is also the caveat of being able to attend the event in Germany, of course. This does give us an idea of what to expect from the reveal as the funding page details what Hasbro wants its participants to do along with a higher definition promo image which you can find below.

Transformers News: Hasbro Offering $30000 to Content Creators to Help Reveal Transformers Cyberworld in Germany

Transformers News: Hasbro Offering $30000 to Content Creators to Help Reveal Transformers Cyberworld in Germany


Transformers Nuremberg Toy Fair Product Reveal Video Project

Synopsis:

Travel to the Nuremberg Toy Fair in Germany during the last week of January and produce an exciting, high-energy reveal video – potentially with an animation component – to help build anticipation for Hasbro’s new Transformers: CYBERWORLD toy line and its accompanying YouTube Series.

Objectives:

**Please note that some updates have been made to the brief since it’s launched.**

Since their creation, Transformers have encouraged and inspired kids across the globe to use their imagination and create inventive worlds for the transformative vehicle-soldiers to fit within. It’s been their calling card for years, and it’s only increased as the toys have evolved into true mechanical wonders. Now, Hasbro is kicking it up a notch with the release of CYBERWORLD, a fresh, stylized toy line visually inspired by Mecha Anime, where Transformers bots of all kinds get dropped into one combined world made of diverse regions. Here, kids will be able to devise their own Transformers storylines that cross characters between the well known worlds and lore, allowing them to create new team ups, battles, and action. Since this is a major release, Hasbro’s going to be premiering it at this month’s Nuremberg Toy Fair, where the toys will be revealed alongside an upcoming YouTube Series, and they’re looking for YOU to help capture footage of the toys from the toy fair and use it to reveal CYBERWORLD to the rest of the world.

The goal of this project is to create a truly energetic and exciting reveal video that, for the very first time, showcases the toys themselves in high-energy fashion, and that also introduces the YouTube series that is dropping later this year. To do this, you’ll need to be able to capture the toys at the Nuremberg Toy Fair in Germany on Saturday, February 1st. This is not about showcasing the event; it just happens that this toy fair is where the toys will first be unveiled, and that shapes the nature of production. Creatively, Hasbro wants something that has a driving visual narrative, but they’re open to a variety of different approaches, and they’re even open to the inclusion of some 2D or 3D animated effects if that helps to elevate the footage that you capture. You may want to consider on-screen talent, or limited stop motion elements, and that’s workable here too. Hasbro has also provided a few references in the Background that could be helpful for you here as you think about how you might go about this.

There will not be any footage available from the upcoming YouTube series – just a logo – so 90% or so of your video should be focused on the toys, with just a tease for the YouTube series. If you happen to use any animation or motion graphics, you’ll have to be careful that none of your animation can be confused as assets from the series, and you’ll have to be strategic in how you relate the series to the toys themselves. Beyond that, you should avoid any dialogue or voiceover in your video, as they expect this to play just as well on a live arena screen as on YouTube. That’s partially why the narrative will need to be driven by visuals, with some motion text or graphics to help communicate the messaging.

Outside of the video, you’ll also need to capture 15 photographs of the toys at the toy fair. We expect these to be captured within the toy fair setting itself that showcases the different toys individually, and be shot and retouched in such a way that they can be standalone photographs OR worked into the video (if necessary). On the first of February, Hasbro expects that something around a 4-hour window should be sufficient in capturing the footage, and expect the least busy times to be either at the beginning or the end of the show. They’ve also let us know there will be at least one or two individuals present from the Hasbro model shop, who could be a helpful set of hands to film using the toys and all of its features.

For your pitch, be sure to outline in your treatment how your team can execute the shoot itself, and what creative possibilities you have in mind for making this video shine in the edit. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are sixteen total assets

One :45-:60 product reveal hero video (16×9)
Fifteen still, retouched photographs of the toys from Nuremberg Toy Fair (16×9)
EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they’re cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

Live Arenas, toy fairs & expos, etc.
TARGET AUDIENCE: Parents of kids aged 6-11

TONE/FEEL: Exciting, energized, unique

EXECUTIONAL MANDATORIES:

The filmmaker must account for travel within the production budget.
Voiceover cannot be included in this video.
Filmmakers must adhere to the toy line’s brand guidelines, which the greenlit creator will be given access to.
The filmmaking team should be prepared to be at the toy fair for the duration of the day.
Hasbro does not anticipate filmmakers being able to take toys away from their station, so you should plan on filming where they are presented.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we’ll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

Background/Additional Details:

All of these videos below are references that Hasbro has shared, but they also have specific elements to them that Hasbro wants to capture. No one reference video should be emulated in your pitch; rather, we want you to take these in from an energetic-reference standpoint.

Video Reviews for Latest Transformers Earthspark Toys Including Smash Changers

Transformers News: Video Reviews for Latest Transformers Earthspark Toys Including Smash Changers

Saturday, January 25th, 2025 1:43PM CST

Categories: Toy News, Reviews
Posted by: william-james88
Topic Options: View Discussion ·
Views: 36,741
While we know there will be a new kid oriented line coming to shelves this year with Cyberworld, Earthspark has some new toys too and fellow Seibertronian Chuckdawg1999 has reviews of them for us. Those include Smash Changers Megatron, Optimus Prime, Bumblebee and Thrash along with Tacticon Starscream.

chuckdawg1999 wrote:It's funny that at what is probably the end of the line for EarthSpark we get something close to traditional One-Step changers. Smash Changers work the same way as a spring-loaded One-Step changer but all the transformations are activated by pressing down firmly on the rear of the vehicle. Of the four I enjoyed Megatron and Thrash the most, but all of them would make for fun desk toys.



chuckdawg1999 wrote:It took me long enough to get this guy!


First Look Transformers Cyberworld Cartoon Models Including Megatron as a Bull

Transformers News: First Look Transformers Cyberworld Cartoon Models Including Megatron as a Bull

Wednesday, January 22nd, 2025 10:59PM CST

Category: Cartoon News
Posted by: william-james88
Topic Options: View Discussion ·
Views: 82,065
2025 will have Cyberworld coming out, Hasbro's next Transformers cartoon. While we had a toy of which looked like Megatron who can turn into a bull, it wasn't clear exactly if it was the series antagonist. But this promotional look at the show tells us he is indeed one of the main antagonists. We also see how the Megabull cartoon model works with the horns giving him a more galvatron/unicron look but with a more Megatron color scheme.

We also see Bumblebee, who resembles his look from recue bot toys, Optimus Prime who has a similar look to the Classics toy, and Grimlock who's arm/hand is the dino head.

Transformers News: First Look Transformers Cyberworld Cartoon Models Including Megatron as a Bull

Image found on Twitter: https://x.com/TFHypeGuy/status/18821449 ... 76/photo/1

New Images of Studio Series AOE Leader Prime Confirm Scale and Show Removable Backpack

Transformers News: New Images of Studio Series AOE Leader Prime Confirm Scale and Show Removable Backpack

Wednesday, January 22nd, 2025 10:14PM CST

Categories: Movie News, Toy News
Posted by: EvasionModeBumblebee
Topic Options: View Discussion ·
Views: 91,578
A ton of in-hand images are in for SS AOE Prime! Here’s some of the highlights:

- He’s scaled to SS AOE Galvatron, so a little shorter than him and just barely taller than SS-32/44 Optimus

- The truck bed actually looks really good! Probably the best truck bed for a Studio Series truck mode, , (though that’s not exactly a high bar to clear)

- the back kibble is removable! Honestly I don’t think I’ll display him like that since I think they handled the kibble really well, but it’s cool that it’s an option!

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Transformers News: Re: Transformers Studio Series General Discussion Thread

Images found on Twitter: https://x.com/TFHypeGuy

New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Tuesday, January 21st, 2025 11:36AM CST

Category: Toy News
Posted by: william-james88
Topic Options: View Discussion ·
Views: 47,881
One of Hasbro's main Transformers designers, Mark Maher, has been posting several posts on Instagram regarding the Age of the Primes line. His latest is Star Convoy (now called Star Optimus Prime and revealed to be this line's 13th Prime) and you can see it below. It includes lots of wonderful images showcasing his many features. We also included his previous post on commander Silverbolt. Enjoy!

The Thirteeth Prime has arisen, Star Optimus is ready to utilize his ancient mystical zodiac orb to overpower your collection. His stark appearance clearly commands a new shelf in your collection and I can’t wait for you to build out the entire 13 primes to once and for all have the great gods of Transformers!

The almighty Shu san worked on this titan with me and boy oh gosh oh golly, he turned out divine! As always, working with Takara Tomy’s amazing team of designers is always a great honor and privilege that I do not take for granted.

I think I’m going to be making 2 posts on this behemoth. The anime style aesthetic that this guy embodies makes him so photogenic, of course mixed with some high class articulation and detailing to really make ya drool! Oh did I forget to mention the 3 killer modes, the long awaited appearance of Micromaster Hotrod (compared him to the core Hotrod), the plethora of weaponry, the first energon bullet accessory(I photoshopped in some extra’s),the matrix hilt with a multitude of metallic tinted blast effects that will keep ya entertained until moms calls ya in for an energon replenishment


Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

The Age of the Primes welcomes the Aerialbot Commander Silverbolt, a heroic Autobot that’s a descendant of the great god Nexus Prime. Silverbolt’s ability to combine with his team of Aerialbots to form the powerful combiner Superion to defeat Legacy’s Menasor and all who stand before him! Let the combiner wars continue

Worked with Hasui san on this great character and he really brought him to life. Every combiner is such a heavy lift for all parties involved but the pay off of seeing it brought to life in such a smooth and articulated impactful way, well, it really speaks for itself.

I might be making 2 posts for this power packed toy because theres so much to show off. The extra thruster, that was designed from scratch, houses the combiner skeleton, which enables powerful strengthened and sturdy joints for dynamic posability and genius level smooth transformation sequences, to the immense joy we all get in every amazing crick of a ratchet joint, welp, again, speechless.

The big jet has the capability to lean the front nose to not only be more accurate to the actual jet but also pay homage to the transformation sequence in the g1 animated series. Its so satisfying to be able to open the cockpit and slide in any titan master for a classic wave of “bon voyage”. Almost as satisfying as having an accurate long range rifle that has multiple position fits with the capability of becoming a wicked cool blaster turret base for all the team to use. How glorious it finally feels when you put him up to an animated accurate Motormaster just so you can bodyslam that fool after he questions “So, who are you going to be a partial of next”?

I feel like Ive always had a great respect and admiration for Commander Silverbolt. Theres somthing about being an autobot leader to a team of bad ass aerialbot jets. Theres somthing about his head design that holds such a stern authoritarian gaze, maybe because of the low helmet brow and the handsome lips? If that wasnt enough, they made them combine into a wicked cool combiner named Superion As we all know, the jet alt mode always felt like an immediate decepticon thing, I meannn the seekers had some heavy air time in the g1 animated series so it just makes an autobot with a flight mode that much more appealing!

Alright, enough of my reminiscing, onward with the rebirth of the scramble city functionality! Since the skeleton system is much like Menasor in many ways I thought the swamping capabilities were crucial to keep and Hasui san being the genius he is, enabled that feature while adjusting other things to make this posable giant ready for a great showdown with his stunticon combiner nemesis.

The various places to utilize his long range rifle blaster really gives the look that I think all of us always wanted. Had to avoid the maize yellow thighs tho cause dont get me wrong, I love me some g1, but to not do the toy homage gold would of been a miss in my eyes. Suped about how the gold actually molded this time around and it blends together nicely with the painted gold. The unpainted extra piping on the thighs Hasui san suggested in order to avoid scratching in transformation ! Also the autobot sculpt that appears on the inside of his split tailwing to connect with the thruster booster really gives you a cool pyramid of autobot insignias.

Next up, I finally got my samples of the almighty thirteeth prime back from Cybertron Con, so next up, Star Optimus Prime. Make sure you let me know what you’d like to see!


Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

Transformers News: New Images for Transformers Age of the Primes Star Optimus Prime

In Hand Image of Studio Series Leader AOE Knight Optimus Prime

Transformers News: In Hand Image of Studio Series Leader AOE Knight Optimus Prime

Tuesday, January 21st, 2025 11:17AM CST

Categories: Movie News, Toy News
Posted by: william-james88
Topic Options: View Discussion ·
Views: 90,783
We have an in-hand pic of Transformers SS AOE Prime! This give us an idea of the unpainted plastic in more natural light. Also, you'll notice that his silhouette is not encumbered by kibble in his back. That's because the truck cab kibble has the possibility of folding back even further, as you can see in the images below. While it looks bad from the sides, it makes it look much cleaner in the front, which is something none of the previous renditions of this character could accomplish. The phot has been shared on various social media platforms, like Instagram and Facebook.


Transformers News: In Hand Image of Studio Series Leader AOE Knight Optimus Prime

Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

Tuesday, January 21st, 2025 8:47AM CST

Category: Collectibles
Posted by: ScottyP | Credit(s): Kayou (via Wechat), Aliexpress
Topic Options: View Discussion ·
Views: 36,310
Another set of Transformers trading cards and mini-figures is available now from Chinese manufacturer Kayou, this time in a 40th anniversary themed set that was revealed at Cybertron Con and released just before Christmas of last year.

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

The set is a limited production run, with 36,000 Energon-cube inspired boxes available, each including six packs of five cards each and one mini-figure with its own paired card included. There are 12 of these mini-figures available through these blindboxes, featuring Optimus Prime, Bumblebee, Grimlock and Megatron in regular, metallic and gold decos. The base set, including the paired figure cards, contains 101 cards with an additional 21 chase cards.

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

Another purchase option is a larger boxed set, limited to 6,666 copies produced. This includes two of the smaller boxes described above, alongside a third yellow Energon Cube box that contains another five packs of cards plus one of the four mini-figures in a clear deco. It's also packed with loads of extras, including a large foil print of the 1984 box art, a gold or silver metal Optimus Prime card, either an Autobot or Deception themed card brick (display stand), one of three SCR cards unique to the large box, and an additional set of 28 cards featuring G1 toy box art that also aren't found in the regular packs.

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

These cards are available through many sellers on Aliexpress including Kayou's flagship store. Some PR cards (aka promotional cards) are also available, though as of this writing it is not known how to obtain these cards in the west outside of hoping for listings on the secondary market.

While slightly more difficult to obtain for much of this website's readership, this set provides a high quality alternative to the other recently released trading card set from Dynamite Entertainment. I've bought a good amount of these already and while the odds are extremely low of landing the USR or XR chase cards, limited to 399 and 199 serialized copies of each, respectively, even the base set is a real treat to collect and organize. I've posted a picture of one of my pages of the box art cards below.

Transformers News: Kayou Transformers 40th Anniversary Trading Cards and Mini-Figures Available Now

Keep it here at Seibertron.com for more of the latest Transformers news!

First Look at New Transformers Titan Changer Shockwave

Transformers News: First Look at New Transformers Titan Changer Shockwave

Sunday, January 19th, 2025 1:57PM CST

Category: Toy News
Posted by: william-james88
Topic Options: View Discussion ·
Views: 46,323
The Authentics Titan Changer line is still trucking along. It offers a very affordable option for popular Transformers characters at a larger scale with easy transformations. Shockwave will be joining the ranks as we can see from this listing from Hasbro. While it is the evergreen design, it's basically G1 Shockwave and while the alt mode is meant to be like the Siege toy (kinda), G1 fans will see how easily you can bring the arms down and basically make him a lazer gun.

Below you will see photos showing the robot mode, alt mode and even the converting instructions, enjoy!

Transformers News: First Look at New Transformers Titan Changer Shockwave

Transformers News: First Look at New Transformers Titan Changer Shockwave

Transformers News: First Look at New Transformers Titan Changer Shockwave

Transformers News: First Look at New Transformers Titan Changer Shockwave

Transformers News: First Look at New Transformers Titan Changer Shockwave

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Transformers Podcast: Twincast / Podcast #383 - Dealing With It
Twincast / Podcast #383:
"Dealing With It"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Wednesday, December 31st, 1969

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