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NICKELODEON AND ENTERTAINMENT ONE PARTNER
ON ORIGINAL ANIMATED TRANSFORMERS SERIES,
BASED ON HASBRO’S ICONIC GLOBAL FRANCHISE
Share it: @Nickelodeon @NickAnimation @Hasbro @Transformers @TransformersOfficial
BURBANK, Calif. - February 25, 2021 - Nickelodeon, the number-one network for kids, and Hasbro’s Entertainment One (eOne) have partnered to co-produce an original animated Transformers series (26 half-hour episodes), based on the iconic global property. In the action-comedy series, a new species of Transformers must find their place and purpose among Autobots, Decepticons, and the human family that adopts them. The series will premiere exclusively on Nickelodeon in the U.S. before rolling out internationally.
“As soon as I read the creative concept, which at its core is about family, I knew we absolutely had to tell this story with our good friends at eOne and Hasbro,” said Ramsey Naito, President, Nickelodeon Animation. “The series will tell a reimagined story featuring both original characters and fan-favorites for a whole new generation of kids and families. The creative team at Nick, overseen by Claudia Spinelli, SVP of Animation Development, can’t wait to get started on building this new world.”
“We’re thrilled to be working with Nickelodeon to expand the Transformers animated universe and bring an all-new more than meets the eye story to life,” said Olivier Dumont, eOne’s President of Family Brands. “This new series is a fresh creative take on the brand, which will excite longtime fans around the world and soon to be fans alike, all being introduced to the robots in disguise by an A list creative team led by eOne’s Mikiel Houser .”
Hasbro launched Transformers in 1984 as a toy line and animated series. Its success led to an animated movie in 1986, many future toy lines, and a series of live-action movies.
The all-new animated Transformers series is executive produced by Ant Ward (Rise of the Teenage Mutant Ninja Turtles), and Nicole Dubuc (Transformers: Rescue Bots) and developed and co-executive produced by Dale Malinowski (Rise of the Teenage Mutant Ninja Turtles). Produced by Nickelodeon Animation Studio, the series is developed for television by Spinelli and Dana Vasquez-Eberhardt, Senior Director, Current Series and Development, Animation. Production will be overseen for Nickelodeon by Conrad Montgomery, Vice President, Current Series, Animation and for eOne by Mikiel Houser, Director of TV Development.
The forthcoming Transformers co-production is part of Nickelodeon’s strategy to be the home of the biggest franchises kids and families love, and it expands Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral: SpongeBob’s Under Years, the all-new animated Star Trek: Prodigy series and the recently announced The Smurfs partnership.
About Nickelodeon
Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
About Entertainment One
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity. eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past ten years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.
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While the company won't confirm layoffs, Hasbro said Wednesday it is making "meaningful organizational changes" that will affect "a single-digit percentage" of its global workforce.
The Providence-based toymaker sent a statement to Eyewitness News after inquiries about possible layoffs at the company.
"While some of these changes are difficult, we must ensure we have the right teams in place with the right capabilities to lead the company into the future," spokeswoman Julie Duffy said in a statement. "We continue to add new capabilities based on our understanding of the consumer and how our retailers are going to market, while evolving the way we organize our business across our Brand Blueprint."
The announcement of Hasbro making changes comes a day after Pomerantz Law Firm said that it is investigating claims on behalf of investors of Hasbro, Inc. as to whether Hasbro and certain of its officers and/or directors "have engaged in securities fraud or other unlawful business practices."
"The claims have no merit and we intend to vigorously defend against them," said Duffy and that the staff cuts are unrelated.
According to reports, in October of 2017 Hasbro said they saw a 5% decline in the Company’s U.S. and Canada segment’s operating profit to $217.3 million, compared to $228 million in 2016.
After the disclosures, Hasbro’s stock dropped $8.44 per share and closed at $89.75 per share on October 23, 2017.
AcademyofDrX wrote:The excerpt below is directly from PR wire copy:
"According to the lawsuit, defendants throughout the Class Period made false and/or misleading statements and/or failed to disclose that: (1) Hasbro's relationship with Toys ''R'' Us was becoming increasingly important to Hasbro's business, but Toys ''R'' Us was in far worse financial condition than was being publicly reported; (2) Hasbro was experiencing significant undisclosed adverse sales issues in two key markets - the United Kingdom and Brazil - which were negatively impacting Hasbro's efforts to grow sales in those markets; and (3) as a result of foregoing, defendants' statements about Hasbro's business and prospects were materially false and misleading and/or lacked a reasonable basis at all relevant times. When the true details entered the market, the lawsuit claims that investors suffered damages."
Companies are required by law to tell their shareholders how their business is doing. These statements have to be truthful. The alleged fraud is basically that before the TRU bankruptcy, Hasbro said that things were okay, and after they weren't very okay. That's the gist of it. Ther no expectation that there are fudged numbers in a ledger, but if Hasbro knew the risks of the bankruptcy and didn't tell investors, that would make those statements false. I wouldn't recommend reading too much into this stuff.
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Former Chairman of Paramount Television Group and President of Universal Television Kerry McCluggage Named CEO of IDW Media Holdings
Founder and Former CEO Ted Adams to Return in New Creative Role
as IDW Media Holdings Expands Its Global Entertainment Business
STAMFORD, CT and SAN DIEGO, CA (July 25, 2018); Veteran television executive Kerry McCluggage, who was welcomed to the IDW Media Holdings, Inc. (OTCQX: IDWM) Board of Directors in September 2017, has been named as the company’s new Chief Executive Officer. The former Paramount TV Chairman and Universal TV President will replace current CEO and founder Ted Adams, who is taking a brief sabbatical and will return to IDW in a new creative role.
In making the announcement, IDW Media Holdings’ Chairman Howard Jonas, stated, “As Chairman of Paramount TV, Kerry grew that operation from $700 million to $3.2 billion in just over a decade, making it one of the world’s leading television production companies. His leadership abilities and keen understanding of the entertainment industry have also enabled him to achieve success with his own film and television production company Craftsman Films. Similarly, his contributions as a member of the IDW Board of Directors have provided him with beneficial insights necessary to continue IDW’s story of success as the company seeks to expand upon its business model.”
“IDW has demonstrated impressive achievements in each of its core divisions. It’s media unit, encompassing publishing and games as well as reimagining the entertainment production model, has achieved tremendous success and is poised for phenomenal growth. There is also a great team of passionate, talented professionals that I am eager to lead and learn from as we continue to build upon the incredible foundation created by Ted Adams and others over the past 20 years,” said McCluggage.
“I’m excited to see where Kerry takes the company I’ve been building for the last 20 years,” added Adams. “I’m looking forward to taking a brief sabbatical and returning to IDW in a new role, and have complete confidence that the company will continue to build upon its current trajectory in the very capable hands of Kerry McCluggage. I leave him with very dedicated and smart teams across all three of our divisions. I’m proud of the work we’ve been able to do together.”
As both an industry executive and independent producer for over 40 years, McCluggage has also been an investor in media companies, including Allumination FilmWorks LLC. and Content Media Corporation. Since 2002, he has served as President of Craftsman Films, an independent production company developing motion picture and television product. Additionally, McCluggage is a founding shareholder of Old West Investment Management.
Prior to forming Craftsman Films, McCluggage was Chairman of the Paramount Television Group, a position he held for 10 years with responsibility for all aspects of the company's television operations. During his time with Paramount, McCluggage shepherded many award winning and successful series, including the Emmy Award-winning “Frasier" and "Cheers," and the phenomenally successful STAR TREK franchise, as well as the venerable magazine series "Entertainment Tonight" and helped develop and launch the original plan for UPN (known as The United Paramount Network).
Before joining Paramount, McCluggage was with Universal, where he established the company as a significant supplier of series with such groundbreaking shows as "Quantum Leap," "Law & Order," "Northern Exposure," “Miami Vice” and "Coach." he joined as a programing assistant in 1978 and would have oversight of all development and production for such series as "Magnum, P.I.," "The Equalizer," "Murder She Wrote," "The A-Team," and ultimately rising to President of Universal Television.
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Second quarter 2018 revenues of $904.5 million;
U.S. and Canada segment revenues down 7%; International segment revenues down 11%; Entertainment and Licensing revenues up 26%;
Operating profit margin of 9.7%;
Reported net earnings of $60.3 million, or $0.48 per diluted share;
Strengthened brand portfolio with acquisition of POWER RANGERS;
Ended the quarter with $1.2 billion in cash and returned $152.8 million to shareholders; $78.7 million in dividends and $74.1 million in share repurchases.
PAWTUCKET, R.I.--(BUSINESS WIRE)--Jul. 23, 2018-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the second quarter 2018. Net revenues for the second quarter 2018 decreased 7% to $904.5 million versus $972.5 million in 2017. The lower revenues reflect the liquidation of Toys“R”Us in the U.S. and many other global markets. In addition, revenues declined internationally, most notably in Europe, as a result of managing retail inventory amid a rapidly evolving retail landscape.
Net earnings for the second quarter 2018 were $60.3 million, or $0.48 per diluted share, compared to $67.7 million, or $0.53 per diluted share, for the second quarter of 2017.
“2018 is unfolding as expected as our teams manage the liquidation of Toys“R”Us in many markets and address the rapidly evolving European retail landscape,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “We are investing in our business - in innovation, entertainment and a modern global commercial organization, to drive profitable growth in 2019 and beyond. Consumer takeaway is up for our brands, and we further strengthened our brand portfolio through the acquisition of POWER RANGERS. We are focused on moving beyond the near-term disruption of losing a major customer, with a clear path forward including new retailer activations to meet the consumer demand made available by the Toys“R”Us departure.”
“Our global teams executed well despite the disruption in the market,” said Deborah Thomas, Hasbro’s chief financial officer. “With $1.2 billion in cash, and a healthy balance sheet, our financial position is strong. Our diverse portfolio enabled us to partially offset the negative margin impact from lower revenues, but not entirely. We are working with our retailers to successfully execute their plans for Hasbro’s innovative portfolio this holiday season.”
Second Quarter 2018 Major Segment Performance
Net Revenues ($ Millions) Operating Profit ($ Millions)
Q2 2018 Q2 2017 % Change Q2 2018 Q2 2017 % Change
U.S. and Canada $459.3 $494.4 -7% $76.2 $81.6 -7%
International $380.4 $426.6 -11% $0.2 $16.9 -99%
Entertainment and Licensing $64.7 $51.5 +26% $18.6 $11.3 +64%
Second quarter 2018 U.S. and Canada segment net revenues decreased 7% to $459.3 million compared to $494.4 million in 2017. The segment reported an operating profit of $76.2 million, or 16.6% of net revenues, compared to an operating profit of $81.6 million, or 16.5% of net revenues, in 2017. The segment’s quarterly performance was negatively impacted by the loss of Toys“R”Us revenues and the near-term disruption of its stores’ liquidation in the marketplace. Favorable product mix helped offset the negative impact of lower revenues on operating profit margin.
Second quarter 2018 International segment net revenues were $380.4 million, down 11%, compared to $426.6 million in 2017. Revenues in the segment were negatively impacted by efforts to clear excess retail inventory in Europe, as well as the loss of Toys“R”Us revenues in many Europe and Asia Pacific markets. International segment revenues include a favorable $2.6 million impact of foreign exchange. On a regional basis, Europe net revenues decreased 16%, Latin America decreased 3% and Asia Pacific decreased 5%. Emerging markets net revenues decreased 9% in the quarter. The International segment reported an operating profit of $0.2 million compared to an operating profit of $16.9 million in 2017. The decline in operating profit reflects lower revenues combined with fixed cost deleveraging.
Entertainment and Licensing segment net revenues increased 26% to $64.7 million compared to $51.5 million in 2017. Operating profit increased 64% to $18.6 million, or 28.8% of net revenues, compared to $11.3 million, or 22.0% of net revenues, in 2017. The adoption of ASC 606 Revenue from Contracts with Customers favorably impacted the timing of revenue recognition in the quarter, in addition to the continued underlying success in our licensing and entertainment businesses.
Second Quarter 2018 Brand Portfolio Performance
Net Revenues ($ Millions)
Q2 2018 Q2 2017 % Change
Six Months
2018
Six Months
2017
% Change
Franchise Brands $506.5 $552.4 -8% $868.2 $1,001.6 -13%
Partner Brands $208.0 $230.0 -10% $408.6 $443.0 -8%
Hasbro Gaming* $134.3 $133.9 -- $239.5 $269.6 -11%
Emerging Brands $55.6 $56.2 -1% $104.5 $108.0 -3%
*Hasbro’s total gaming category, including all gaming revenue, most notably MAGIC: THE GATHERING and MONOPOLY, which are included in Franchise Brands in the table above, totaled $312.8 million for the second quarter 2018, up 14%, versus $273.3 million in the second quarter 2017.This category was down 2% to $516.3 million for the six months 2018 versus $526.6 million for the six months 2017.Hasbro believes its gaming portfolio is a competitive differentiator and views it in its entirety.
Second quarter 2018 revenues were negatively impacted by the liquidation of Toys“R”Us in the U.S. and many other global markets, including lower Toys“R”Us revenues and the near-term disruption of its stores’ liquidation in the marketplace, as well as managing retail inventory, primarily in Europe.
Second quarter 2018 Franchise Brand revenues decreased 8% to $506.5 million. Growth in MAGIC: THE GATHERING, MONOPOLY and BABY ALIVE were offset by declines in the other Franchise Brands in the quarter, including TRANSFORMERS which declined versus the movie launch in the second quarter 2017. Franchise Brand revenues grew in the Entertainment and Licensing segment and declined in the U.S. and Canada and International segments.
Partner Brand revenues declined 10% to $208.0 million. Revenue growth in BEYBLADE and MARVEL was more than offset by declines in other Partner Brands. Partner Brand revenues decreased in the U.S. and Canada and International segments.
Hasbro Gaming revenue increased slightly to $134.3 million. Revenue gains in DUNGEONS and DRAGONS, DUEL MASTER, JENGA and DON’T STEP IN IT were partially offset by declines in other properties. Hasbro Gaming revenues increased in the International segment and the Entertainment and Licensing segment; but declined in the U.S. and Canada segment. Hasbro’s total gaming category was up 14% to $312.8 million, including growth in MAGIC: THE GATHERING and MONOPOLY.
Emerging Brand revenue declined 1% to $55.6 million. The category benefited from several new initiatives, including LOST KITTIES and LOCK STARS. This was offset by declines in other Emerging Brands. Emerging Brands revenues grew in the International segment and declined in the U.S. and Canada segment and the Entertainment and Licensing segment.
Dividend and Share Repurchase
The Company paid $78.7 million in cash dividends to shareholders during the second quarter 2018. The next quarterly cash dividend payment of $0.63 per common share is scheduled for August 15, 2018 to shareholders of record at the close of business on August 1, 2018.
During the second quarter, Hasbro repurchased 820,343 shares of common stock at a total cost of $74.1 million and an average price of $90.33 per share. Through the first six months of 2018, the Company repurchased 1.2 million shares of common stock at a total cost of $112.9 million and an average price of $90.50. At quarter-end, $565.1 million remained available in the current share repurchase authorizations, including the additional $500 million authorized by the Board of Directors during the second quarter.
Conference Call Webcast
Hasbro will webcast its second quarter 2018 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast and access the accompanying presentation slides, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro’s web site approximately 2 hours following completion of the call.
About Hasbro: Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2018 Hasbro, Inc. All Rights Reserved.
Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company’s potential performance in the future and the Company’s ability to achieve its financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to recover the Company’s costs and earn a profit; (ii) downturns in economic conditions impacting one or more of the markets in which the Company sells products, such as the economic downturns which impacted the United Kingdom and Brazil in 2017, which can negatively impact the Company’s retail customers and consumers, and which can result in lower employment levels, lower consumer disposable income, lower retailer inventories and lower spending, including lower spending on purchases of the Company’s products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) consumer interest in entertainment properties, such as motion pictures, for which the Company is developing and marketing products, and the ability to drive sales of products associated with such entertainment properties; (v) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives; (vi) other economic and public health conditions or regulatory changes in the markets in which the Company and its customers and suppliers operate which could create delays or increase the Company’s costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vii) currency fluctuations, including movements in foreign exchange rates, which can lower the Company’s net revenues and earnings, and significantly impact the Company’s costs; (viii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company’s customers or changes in their purchasing or selling patterns; (ix) consumer interest in and acceptance of the Discovery Family Channel, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (x) the inventory policies of the Company’s retail customers, including retailers’ potential decisions to lower their inventories, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve compressed shipping schedules; (xi) delays, increased costs or difficulties associated with any of our or our partners’ planned digital applications or media initiatives; (xii) work disruptions, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xiii) the bankruptcy or other lack of success of one of the Company's significant retailers, such as the bankruptcy of Toys“R”Us in the United States and Canada in the fourth quarter of 2017 and the beginning of liquidation of those businesses, as well as economic difficulty of Toys“R”Us in other markets, which could negatively impact the Company's revenues or bad debt exposure; (xiv) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to offer Company products which consumers choose to buy instead of competitive products, the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees; (xv) concentration of manufacturing for many of the Company’s products in the People’s Republic of China and the associated impact to the Company of social, economic or public health conditions and other factors affecting China, the movement of products into and out of China, the cost of producing products in China and exporting them to other countries, including without limitation, the potential application of tariffs to products the Company purchases from vendors in China, which would significantly increase the price of the Company’s products and harm sales; (xvi) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvii) the impact of other market conditions, third party actions or approvals and competition which could reduce demand for the Company’s products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xviii) changes in tax laws or regulations, or the interpretation and application of such laws and regulations, such as what may occur as the U.S. Tax Cuts and Jobs Act is interpreted and applied, which may cause the Company to alter tax reserves or make other changes which significantly impact its reported financial results; (xix) the impact of litigation or arbitration decisions or settlement actions; and (xx) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission (“SEC”) filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.
The financial tables accompanying this press release include non-GAAP financial measures as defined under SEC rules, specifically Adjusted net earnings and Adjusted earnings per diluted share, excluding the impact of charges associated with the Toys“R”Us liquidation; severance costs and U.S. tax reform in the first quarter of 2018, as well as Adjusted operating profit absent the impact of the charges associated with the Toys“R”Us liquidation and severance costs. Also included in the financial tables are the non-GAAP financial measures of EBITDA and Adjusted EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding interest expense, income taxes, depreciation and amortization. Adjusted EBITDA also excludes the impact of charges associated with the Toys“R”Us liquidation and severance costs in the first quarter of 2018. As required by SEC rules, we have provided reconciliations on the attached schedules of these measures to the most directly comparable GAAP measure. Management believes that Adjusted net earnings, Adjusted earnings per diluted share and Adjusted operating profit absent the impact of charges associated with the Toys“R”Us liquidation and severance costs in the first quarter of 2018 provides investors with an understanding of the underlying performance of the Company’s business absent these unusual events. Management believes that EBITDA and Adjusted EBITDA are appropriate measures for evaluating the operating performance of the Company because they reflect the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet and make strategic acquisitions. These non-GAAP measures should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.
HAS-E
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Today, Hasbro and Wizards of the Coast revealed new details of the upcoming TRANSFORMERS Trading Card Game. Players build a new deck composed of TRANSFORMERS character cards (which are twice the size of standard cards and can be flipped from bot-mode to alt-mode and back) and power them up with battle cards.
At launch, players can look forward to the AUTOBOTS Starter Set and Booster Packs to enhance their decks, though fans can get their first look at the game with the Convention Edition at San Diego Comic-Con 2018 where fans can get exclusive cards that are available in limited quantities.
TRANSFORMERS TRADING CARD GAME IS MORE THAN MEETS THE EYE
TRANSFORMERS TCG from Hasbro and Wizards of the Coast to Launch Later in 2018; Fans to Get Sneak Peek with Convention Edition Item at San Diego Comic-Con and Gen Con
PAWTUCKET, RI AND RENTON, WA–JULY 10, 2018 – Hasbro, Inc., a global play and entertainment company, and Wizards of the Coast, a subsidiary of Hasbro and the publishers of the seminal trading card game Magic: The Gathering, provided more details today about a trading card game inspired by Hasbro’s iconic TRANSFORMERS franchise: the TRANSFORMERS Trading Card Game. Designed for players ages 8 and up, the TRANSFORMERS Trading Card Game will be available for purchase in the United States and certain other markets later in 2018.
The TRANSFORMERS Trading Card Game is a fast, easy-to-learn action battling card game designed for two players. Players build a team of TRANSFORMERS character cards and power them up with a customizable deck of battle cards. TRANSFORMERS character cards are huge – character cards in the AUTOBOTS Starter Set and Booster Packs are twice the size of standard playing cards, and can be flipped from bot mode to alt mode and back – and feature premium printing treatment on one of their sides. The deck of battle cards features Action and Upgrade cards to enhance TRANSFORMERS character cards.
“The TCG format lets us pull TRANSFORMERS characters from across the brand’s massive history. From Bumblebee to Sunstorm – the game is digging deep into the TRANSFORMERS lore,” said Drew Nolosco, TRANSFORMERS Trading Card Game Brand Manager. “We can even focus on different aspects of the same character. Optimus Prime, for example, is immensely powerful in combat, but he’s also a master tactician. The Transformers TCG will let players explore the characters’ depth through engaging and tactical gameplay.”
At launch, TRANSFORMERS fans can look forward to the following:
· AUTOBOTS Starter Set - The AUTOBOTS Starter Set contains cards for two players to begin gameplay, and features OPTIMUS PRIME, BUMBLEBEE, IRONHIDE and RED ALERT character cards. It will be available for purchase at retailers in the United States beginning on Sept. 28, 2018, and in certain other markets later in 2018.
· TRANSFORMERS Trading Card Game Booster Packs - Players can add to their character card teams and battle card decks for full gameplay with Booster Packs. Each Booster Pack contains 1 TRANSFORMERS character card and 7 battle cards from a pool of 40 character cards and 81 battle cards. Booster Packs will be sold separately and available for purchase at retailers in the United States beginning on Sept. 28, 2018, and in certain other markets later in 2018.
Fans can get a first look at four cards for the TRANSFORMERS Trading Card Game in July with the TRANSFORMERS Trading Card Game Convention Edition. Limited quantities will be available for purchase at Comic-Con International 2018 in San Diego, Gen Con 2018 in Indianapolis and through the Hasbro Toy Shop at HasbroToyShop.com, where available, after the conventions. The TRANSFORMERS Trading Card Game Convention Edition contains two TRANSFORMERS character cards (CLIFFJUMPER – RENEGADE WARRIOR and SLIPSTREAM – STRATEGIC SEEKER) and two battle cards (All-Out Attack and Tandem Targeting System) not available in the AUTOBOTS Starter Set or the TRANSFORMERS Trading Card Game Booster Packs.
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