Building Wrap Unveiling on May 10th

Tuesday, May 8th, 2007 4:05PM CDT

Categories: Movie Related News, Event News, Press Releases
Posted by: Raymond T. Views: 28,896

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As part of the promotion surrounding the upcoming July 4th release of the Transformers Movie, Hasbro will Unveil the building wrap that has been covering one of the buildings on Sunset and Vine in Los Angeles this thursday on May 10th. On www.transformers.com fans are called to join the unveiling. Fans will be able to see exclusive footage as well as getting a tour of the Sector 7 Mobile Command Unit. The first 50 people on hand will also receive a Transformers action figure.

------------------------------------

Press release from Antelope Entertainment

All Los Angeles Transformers fans should check out this event on Thursday, May 10 ... be one of the first to experience TRANSFORMERS!

Where: Behind TRANSFORMERS Building on 1440 N. Vine (Kinko's parking lot)

When: Thursday, May 10th 7:00AM - 9:00AM

What: Join us for the unveiling of the building wrap! Be first to see exclusive footage and tour the Sector 7 Mobile Command Unit. Pick up advance screening passes to see TRANSFORMERS (while supplies last). Get your very own TRANSFORMERS action figure, courtesy of Hasbro (available to the first 50 people who attend). Meet Tattoo from the Big Boy Morning show on Power 106

They're coming 7.4.7

Credit(s): Antelope Entertainment, transformers.com, iesb.net

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Re: Building Wrap Unveiling on May 10th (114092)
Posted by Canned Pasta on May 8th, 2007 @ 4:15pm CDT

Transformers action figure? wonder who it is?

Re: Building Wrap Unveiling on May 10th (114094)
Posted by Rodimus Cloud on May 8th, 2007 @ 4:18pm CDT

Great news. Anybody got a teleportation device?

Re: Building Wrap Unveiling on May 10th (114101)
Posted by Roboto750 on May 8th, 2007 @ 4:25pm CDT

I'm a little confused here to be honest. Are they unveiling the thing covering the building (which we've already seen) or are they taking the cover off the building so that we can see what the building looks like? :???:

I know this may sound odd, but I just don't really understand what's being unveiled here, since we've already seen the building cover.

Re: Building Wrap Unveiling on May 10th (114115)
Posted by Philcom on May 8th, 2007 @ 4:41pm CDT

Only one side is up now... the other couple sides were destroyed by the wind a while ago. Only the front with the word Transformers is (or was) up still. So they might have fixed it since I saw it a couple weeks ago. I would see it if I had transportation.

Re: Building Wrap Unveiling on May 10th (114132)
Posted by First-Aid on May 8th, 2007 @ 4:59pm CDT

I think that the banner is hiding something else on the building. What about a life size image of Prime and Megsy behind the giant fancy curtain? how's that for putting things in perspective?

Re: Building Wrap Unveiling on May 10th (114135)
Posted by Megatron Wolf on May 8th, 2007 @ 5:00pm CDT

I live in NY so this sucks in my book.

Re: Building Wrap Unveiling on May 10th (114147)
Posted by Neko on May 8th, 2007 @ 5:09pm CDT

It's times like this I regret moving away from California. Anyway. There are plenty of Seibertronians who live in/around the LA area. We just need to send in some representatives to tell us wazup. :grin:

Re: Building Wrap Unveiling on May 10th (114167)
Posted by Roboto750 on May 8th, 2007 @ 5:25pm CDT

First-Aid wrote:I think that the banner is hiding something else on the building. What about a life size image of Prime and Megsy behind the giant fancy curtain? how's that for putting things in perspective?

I hope that's the case! That would rock! ;)^

Re: Building Wrap Unveiling on May 10th (114175)
Posted by Liege Evilmus on May 8th, 2007 @ 5:34pm CDT

Man how come nothing ever happens in Kearny NJ?
(probably cause they never heard of my town either)

Re: Building Wrap Unveiling on May 10th (114200)
Posted by Autobobby1 on May 8th, 2007 @ 5:53pm CDT

Beam me down to LA, Scotty!

Re: Building Wrap Unveiling on May 10th (114254)
Posted by i_amtrunks on May 8th, 2007 @ 6:28pm CDT

I feel sorry for people in the Billboard/roadside poster business.
All the big blockbusters are now using entire building to promote their movies.

Funny thing is, because of how bland the poster is, it wont look all that different than a giant slab of plain concrete with some "graffiti" on it

Re: Building Wrap Unveiling on May 10th (114266)
Posted by FlamingUnicron on May 8th, 2007 @ 6:42pm CDT

dang it
its a thursday
stupid school

Re: Building Wrap Unveiling on May 10th (114307)
Posted by First-Aid on May 8th, 2007 @ 7:21pm CDT

Prime and megsy are both about 5 stories tall...it would be a good fit...especially if they drop down even with the ground with a little foot note on the bottom: "Actual size...they're already here. 7.4.7." The Autobot symbol would be above Prime, the Decepts symbol would be above Megs with Transformers down the side.

Re: Building Wrap Unveiling on May 10th (114358)
Posted by emeraldbeacon on May 8th, 2007 @ 8:03pm CDT

Canned Pasta wrote:Transformers action figure? wonder who it is?

Probably 25 each (Prime & Screamer) of the Movie Preview figures. Wouldn't make sense to offer non-movie merchandise, and since the street date for the regular toys might still be in effect... the previews seem to make the most sense to me.

Re: Building Wrap Unveiling on May 10th (114413)
Posted by Collector Maximus on May 8th, 2007 @ 8:48pm CDT

Might be cool to attend. Just sucks for anyone not remotely near the area like me.

Re: Building Wrap Unveiling on May 10th (114415)
Posted by Roboto750 on May 8th, 2007 @ 8:50pm CDT

Collector Maximus wrote:Might be cool to attend. Just sucks for anyone not remotely near the area like me.

Ditto... I kinda feel like I'm about the same distance that you are! :lol:

Re: Building Wrap Unveiling on May 10th (114577)
Posted by Dclone Soundwave on May 8th, 2007 @ 11:24pm CDT

Sweet. I live like half an hour away from LA. Besides, it's not school is important, I can always ditch for my favorite transforming robots...............who would go to school?!?!

Re: Building Wrap Unveiling on May 10th (114685)
Posted by ShGarland_1383 on May 9th, 2007 @ 3:14am CDT

It'd be fun to attend, but I personally think this is more interesting. Haven't seen it front paged here yet.
:grin:

edit: its there, i just hadn't seen it.

Re: Building Wrap Unveiling on May 10th (115153)
Posted by Philcom on May 9th, 2007 @ 10:49am CDT

I guess I have to prove it...

http://defamer.com/hollywood/annals-of- ... 257925.php

The part with Megatron tearing his hand through the wall was torn off. Only one side is up now.

This is what it looked like as it was being put up...

http://tformers.com/article.php?sid=7405

Only this side...

http://tformers.net/i/a/movies/tfm-ad-building-2.jpg

Is still up, at least when I saw it a couple weeks ago.

If I had a car I'd check it out tomorrow. They just probably put a new ad up on the side that was destroyed eariler or replaced the whole thing. There is no ad under the current banner thing... as you can see it's quite transparent in the light.

Re: Building Wrap Unveiling on May 10th (115162)
Posted by Saphiro01 on May 9th, 2007 @ 10:58am CDT

I'm going to camp this sucker tonight. No telling how many people are already waiting 24 hours ahead. But then again it is Downtown LA >_>. Maybe I should just get up at 4 AM.

Re: Building Wrap Unveiling on May 10th (115291)
Posted by Methusalen on May 9th, 2007 @ 1:05pm CDT

Well whatever you do, DON'T FORGET TO BRING A CAMERA IF YOU PLAN ON ATTENDING! Snap as many photos as you can, of the building (both before and after the "exposing"), the festivities, and the Sector 7 Mobile Command Center (really, I'd like to see more of it!).

If someone could do that, I'm sure we'd appreciate it!

Re: Building Wrap Unveiling on May 10th (115395)
Posted by First Gen on May 9th, 2007 @ 3:15pm CDT

Too bad LA gets first dibs. Most of the mexicans wont even know whats going on.

Re: Building Wrap Unveiling on May 10th (115401)
Posted by Robinson on May 9th, 2007 @ 3:20pm CDT

Saphiro01 wrote:I'm going to camp this sucker tonight. No telling how many people are already waiting 24 hours ahead. But then again it is Downtown LA >_>. Maybe I should just get up at 4 AM.

Those are just bums sleeping outside.

Re: Building Wrap Unveiling on May 10th (115431)
Posted by sindred on May 9th, 2007 @ 3:51pm CDT

Hint hint, someone videotape the footage shown. Afterall, it will be doen outside, so no one will be taking video cameras away.

Re: Building Wrap Unveiling on May 10th (115814)
Posted by Liege Evilmus on May 9th, 2007 @ 8:42pm CDT

those 50 toys are gonna go for alot on Ebay

Re: Building Wrap Unveiling on May 10th (116307)
Posted by tequila stu on May 10th, 2007 @ 7:42am CDT

so its 13:39 anyone seen it yet?

Re: Building Wrap Unveiling on May 10th (116393)
Posted by Methusalen on May 10th, 2007 @ 8:47am CDT

It's 8:45 CST, which makes it... 6:45 Pacific? We've got to wait a few hours yet... (and unfortunately I'll be at work until later this afternoon so I have to wait longer!) but I don't think it should take all that long after the unveiling that we start to get information from it!

Re: Building Wrap Unveiling on May 10th (116401)
Posted by Robinson on May 10th, 2007 @ 8:54am CDT

I live about 2 hours away and would have gone but dammit I have thing thing called a job interferes with my damn spare time. :MAD:

Re: Building Wrap Unveiling on May 10th (116515)
Posted by Barricade on May 10th, 2007 @ 10:14am CDT

any news yet???

Re: Building Wrap Unveiling on May 10th (116517)
Posted by Black Bumblebee on May 10th, 2007 @ 10:23am CDT

Should be all over in the next half hour...

Re: Building Wrap Unveiling on May 10th (116523)
Posted by Holly on May 10th, 2007 @ 10:36am CDT

I was SO going to attend, but thanks to my utter stupidity, I got the wrong damn driving directions.

I'll bet it was flippin' awesome, too.... 8(

Re: Building Wrap Unveiling on May 10th (116581)
Posted by Barricade on May 10th, 2007 @ 11:48am CDT

.................................................

Re: Building Wrap Unveiling on May 10th (116597)
Posted by Barricade on May 10th, 2007 @ 11:57am CDT

update: http://www.tfw2005.com/boards/showthread.php?t=132959

Re: Building Wrap Unveiling on May 10th (116605)
Posted by GrandManuel on May 10th, 2007 @ 12:04pm CDT

Just got back from the unveiling. You get to see a scene from Qatar with Skorponok going on the rampage. He was popping up and digging back down like a Chuck E. Cheese gopher game. Looked very cool with his drilling claws. The arab's and marine's fight side by side as they try and shoot down Skorponok, but he's not having it. In come reinforcements. Then in flies an AC-130H Spectre and pounds the bug with artillery. I'll leave the rest to your imagination. There were some unfinished scenes, like when skorponok was twitching like a squashed cockroach.

You also get to sign up for advance screening tickets via e-mail.

Re: Building Wrap Unveiling on May 10th (116608)
Posted by First-Aid on May 10th, 2007 @ 12:07pm CDT

Looks like it's time. The official build-up to the movie begins now. Let the flood of commercials and kid-aimed PR stunts begin!

Re: Building Wrap Unveiling on May 10th (116664)
Posted by Philcom on May 10th, 2007 @ 1:06pm CDT

I would have killed to be able to go. I'm not really that far away. So did they repair the building ad?