Chevy Europes pokes fun at Transformers

Thursday, May 8th, 2008 12:21pm CDT

Categories: Company News, Digital Media News
Posted by: First Gen Views: 14,636

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An add for Chevy Europe has appeared at es.motorfull.com, a spanish website, that pokes fun at Swerve, the Chevy exclusive Transformer that could only be purchased in the US when you at least test drove a Chevy Aveo, and very recently was available online via Chevy Europe's website.

From what my limited Spanish can translate, the add states:

Chevrolet Aveo: Finally, a decent car advertisement.

Just when I thought I wouldn't see a decent car ad, Chevy heard my prayers and gave us this promotion.

Playing off the popularity of the Transformers, Chevy used this ad to show us that sometimes, electronics aren't that beneficial to us.

Now, we get an intelligently done, humorous commercial for an automotive vehicle that doesn't leave a bad taste in your mouth.

Transformers News: Chevy Europes pokes fun at Transformers

Transformers News: Chevy Europes pokes fun at Transformers

To view the posting in its original language, and see the video it refers to, click here.

Credit(s): First Gen

This article was last modified on Thursday, May 8th, 2008 1:08pm CDT

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Re: Chevy Europes pokes fun at Transformers (696407)
Posted by Bumblebeast on May 8th, 2008 @ 12:51pm CDT

The site is down, but here's the youtube version:

http://www.youtube.com/watch?v=pIZ6ElFpCiQ

Re: Chevy Europes pokes fun at Transformers (696409)
Posted by Bumblebeast on May 8th, 2008 @ 12:52pm CDT

Oh, and here's the second part:

http://www.youtube.com/watch?v=eBGIQ7ZuuiU

Re: Chevy Europes pokes fun at Transformers (696410)
Posted by Megatron Wolf on May 8th, 2008 @ 12:54pm CDT

(The first link doesnt work)

Well im sure that not many went to test drive the car just to get the figure so what happened to all the toys?

Re: Chevy Europes pokes fun at Transformers (696419)
Posted by First Gen on May 8th, 2008 @ 1:09pm CDT

Link fixed. That was weird.

Re: Chevy Europes pokes fun at Transformers (696463)
Posted by The_Fires_Of_Inferno on May 8th, 2008 @ 2:27pm CDT

HAH! That's awesome! XD

Re: Chevy Europes pokes fun at Transformers (696473)
Posted by JesWal on May 8th, 2008 @ 2:32pm CDT

They have lots of these on youtube and Ive seen em all. Just go on youtube and youll find em.

Re: Chevy Europes pokes fun at Transformers (696474)
Posted by qwailo on May 8th, 2008 @ 2:33pm CDT

Hmm i always find these adverts a bit cringe-worthy. I think its just sad that ad designers aren't good enough at their job create an original ad campain, just use something old.

Although its a chevy advert and they had tons of vehicles in the Transformers movie, so i guess its ok.

Re: Chevy Europes pokes fun at Transformers (696481)
Posted by optimadjinn on May 8th, 2008 @ 2:38pm CDT

its a parody of the citroen c4 ad http://www.youtube.com/watch?v=CLmE4lby ... re=related

Re: Chevy Europes pokes fun at Transformers (696562)
Posted by Blackstreak on May 8th, 2008 @ 4:22pm CDT

LOL

it danced itself to pieces

Re: Chevy Europes pokes fun at Transformers (696567)
Posted by heltskelt on May 8th, 2008 @ 4:33pm CDT

It's a clever add. The ad is not the one that declares itself as clever, the article about the ad does. The author of the article states that it is a clever parody of the Citroen ad.

Re: Chevy Europes pokes fun at Transformers (696601)
Posted by Liege Evilmus on May 8th, 2008 @ 5:15pm CDT

I enjoyed it.

Re: Chevy Europes pokes fun at Transformers (696644)
Posted by T-Macksimus on May 8th, 2008 @ 6:17pm CDT

If the Citroen ads were to rate a 10, then I would have to give this at least an 8.5 Very amusing.

Re: Chevy Europes pokes fun at Transformers (696658)
Posted by Zeds on May 8th, 2008 @ 6:39pm CDT

Bumblebeast wrote:Oh, and here's the second part:

http://www.youtube.com/watch?v=eBGIQ7ZuuiU

Any reason this link goes to a chessy Rick Astley video? What is being Rick Rolled? Will I get something in the mail now?

Re: Chevy Europes pokes fun at Transformers (696672)
Posted by Omega Charge on May 8th, 2008 @ 6:50pm CDT

Zeds wrote:
Bumblebeast wrote:Oh, and here's the second part:

http://www.youtube.com/watch?v=eBGIQ7ZuuiU

What is being Rick Rolled?

You. and to be honest, me. Silly Bumblebeast. You're NOT funny.

Re: Chevy Europes pokes fun at Transformers (696953)
Posted by Ravage XK on May 9th, 2008 @ 2:58am CDT

Ha ha, I like that. I'm sure we have all experienced a car behaving badly in some way or another.

Re: Chevy Europes pokes fun at Transformers (697000)
Posted by Mykltron on May 9th, 2008 @ 5:47am CDT

qwailo wrote:Hmm i always find these adverts a bit cringe-worthy. I think its just sad that ad designers aren't good enough at their job create an original ad campain, just use something old.

It's called parody.

Re: Chevy Europes pokes fun at Transformers (697149)
Posted by Dead Man Walking on May 9th, 2008 @ 12:37pm CDT

I don't get it: Chevy uses a Transformer movie and toy to promote it's cars, then uses one to bash other car commercials.

Re: Chevy Europes pokes fun at Transformers (704024)
Posted by GremlinGrimlock on May 19th, 2008 @ 11:10pm CDT

as anything.......have family all over planet.....why?.....

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