Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release

Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release

Thursday, June 1st, 2017 1:10pm CDT

Categories: Movie Related News, Press Releases, Company News
Posted by: Va'al   Views: 18,014

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We only newsed this a couple days ago, you can see it here, but we now also have the official press release direct from Enterprise Rent-A-Car, giving us a description of their promotion for Transformers: The Last Knight, Paramount's involvement, and more details. Check it out below, along with the video again!



Rent, Buy or Share with Enterprise and the New Movie, Transformers: The Last Knight, from Director Michael Bay

Brand Creates Nostalgic Digital Video Tribute to 10-year Anniversary of Film Franchise Roots, in Celebration of June 21 Theatrical Release


ST. LOUIS June 1, 2017 -- Get ready to roll out: The Autobots and the 'auto rental bots' are joining forces to move us all forward!

Enterprise Rent-A-Car today announced a partnership with Paramount Pictures on the highly anticipated release of the new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21. Through the partnership, Enterprise is producing custom movie-themed digital content and promotion in branches throughout the country.

'While many may know Enterprise as simply a car rental company, we've done some evolving over the years to offer customers much more. Whether you're looking to rent, buy or share a vehicle, Enterprise has you covered,' said Lee Broughton, vice president, Enterprise Brand Marketing. That brand promise, coupled with our new content strategy focused on helping our customers pursue their passions led us to teaming up with Transformers: The Last Knight.

As part of the campaign, Enterprise has created a nostalgic video throwback to Hasbro's Transformers toy television commercials from the 1980s. The video shows two kids using their Autobot action figures to fend off the evil Decepticons, with some added assistance from Enterprise's rent, buy and share offerings. In one scene, as an Enterprise rental car helps take down the Decepticons, one of the children can be heard asking, 'How ya like that customer service, Megatron?'

In addition to the video, Enterprise customers will also notice movie-themed signage inside Enterprise branches through June.

'Enterprise has found a clever and creative way to remind Transformers fans of the toy heritage of the movie franchise while introducing their expanded brand offerings,' said LeeAnne Stables, president worldwide marketing partnerships and licensing for Paramount Pictures. 'This is a great way for us to reach summer travelers and ramp up excitement for the new film.'

For more information and to view Enterprise's Transformers-related video, visit www.enterprise.com/transformers.

About Enterprise
The Enterprise brand which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine's annual list of 'Customer Service Champs' for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,800 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have renting, buying or sharing.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Credit(s): Enterprise


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Got Transformers News? Let us know here!

Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886003)
Posted by Va'al on June 1st, 2017 @ 4:27pm CDT
Instagram account tf.daily has posted an image of a new poster featuring Optimus Prime for Transformers: The Last Knight - and the word Destroy. While the idea of a ..bad Optimus is not a new one for the series or the specific movie, this does sound more ominous than usual. Let us know what you think in the Energon Pub!

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Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886005)
Posted by Va'al on June 1st, 2017 @ 4:33pm CDT
If you're in the US and are planning to go see Transformers: The Last Knight on June 20th, Fandango and the official IMAX site have now listed sales for shows across the country - though only in IMAX 3D, and only for 7pm shows (local time each).

Will you be attending? Will you be waiting for a later release? Let us know in the discussion in the Energon Pub, and remember to enter the IMAX sweepstakes here for a trip to the Chicago Premiere!

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Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886016)
Posted by Sabrblade on June 1st, 2017 @ 5:41pm CDT
Va'al wrote:
Image
The anti-movie campaign has grown stronger. Now we are ordered to destroy Transformers: The Last Knight when it hits theaters. :twisted:

:o)
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886040)
Posted by SlyTF1 on June 1st, 2017 @ 6:57pm CDT
I've narrowed down the locations to the specific theater where the premier in Chicago is going to be held. I'm about to order my tickets now. It's a gamble, but I'm sure I'm right.
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886049)
Posted by Deadput on June 1st, 2017 @ 7:21pm CDT
SlyTF1 wrote:I've narrowed down the locations to the specific theater where the premier in Chicago is going to be held. I'm about to order my tickets now. It's a gamble, but I'm sure I'm right.


Could you tell me which one it is so I know just in case I win the sweepstakes? (Been entering in everyday)
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886145)
Posted by SlyTF1 on June 2nd, 2017 @ 12:20am CDT
New TV spot


Deadput wrote:
SlyTF1 wrote:I've narrowed down the locations to the specific theater where the premier in Chicago is going to be held. I'm about to order my tickets now. It's a gamble, but I'm sure I'm right.


Could you tell me which one it is so I know just in case I win the sweepstakes? (Been entering in everyday)


I could only find 2 IMAX theaters in the city, so I'm guessing it's one of those.
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886156)
Posted by Va'al on June 2nd, 2017 @ 3:28am CDT
Fellow Seibertronian Bounti76 has sent us notification that another trailer for Transformers: The Last Knight has appeared, and first shown during the NBA finals - it was of course then found on YouTube, and ComicBook.com has once more the 'best' quality version going round, which we've embedded below. Are you ready for some more Quintessa and Optimus' new motivation..?

Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886186)
Posted by Rodimus Prime on June 2nd, 2017 @ 7:55am CDT
Sabrblade wrote:
Va'al wrote:
Image
The anti-movie campaign has grown stronger. Now we are ordered to destroy Transformers: The Last Knight when it hits theaters.
I figured it was a callback to the "Protect" and "Destroy" covers of the original movie's DVD release. But if Optimus is "Destroy" this time around, who is "Protect?" Could my suspicions be proven correct and Megatron is actually a sort-of good guy in TLK? Probably not...
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886189)
Posted by Kurona on June 2nd, 2017 @ 7:59am CDT
Probably Bumblebee.
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886196)
Posted by D-Maximal_Primal on June 2nd, 2017 @ 8:24am CDT
admin edit
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886205)
Posted by Carnivius_Prime on June 2nd, 2017 @ 8:32am CDT
Who were the first knights in movieverse? Did the human knights make that style of armour which the Transformers then modelled themselves after or were the Transformers like that already and the humans built their armour to ape the style of their Transformer allies? I'm still curious as to why Megatron looks like a knight now. Steelbane, Dragonstorm and the Dinobots I understand as them having had their forms since those times but Megatron's had several different looks so curious why he's gone to a more 'retro' style. I wanna see the film nowwww please.

Also same question applies to TFs like Drift and RotF Bludgeon who resemble samurais. Did they have it first or the humans?
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886207)
Posted by RiddlerJ on June 2nd, 2017 @ 8:36am CDT
No face spinning? :evil:
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886214)
Posted by SnoopDawg on June 2nd, 2017 @ 8:50am CDT
50 Shades of Quintessa? Hehe ...
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886215)
Posted by Bumblevivisector on June 2nd, 2017 @ 8:51am CDT
Still no word of a Quintessa toy? If so, at least Ohpromatem can fill the void in our collections:
Image
Granted, you can only find the opaque white version on Ebay now, but one would need to find some more Glyos tentacles to tack on anyway, and you'd want to customize that rather than any of the other, far scarcer versions.

Eh, since none of her faces look right, I guess she's more of a generic female Quint than a queen...I'm just saying that until we get an official Quintessa, she's the best we've got.
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886306)
Posted by Bounti76 on June 2nd, 2017 @ 12:49pm CDT
It's a new day, and with The Last Knight's release right around the corner, what does that mean? Another trailer! This tv spot shows some previous scenes with Hot Rod and Sir Edmund Burton, but we also get some brand new footage of the Baby Dinobots! Check it out below, courtesy of YouTube user Brandon Gandiza, and let your fellow Seibertronians know what you think!

Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886307)
Posted by galvatron00 on June 2nd, 2017 @ 12:51pm CDT
Va'al wrote:
Image
Yeah..I think that having that poster would give me a reason to buy ALL THE NEMESIS PRIME FIGURES!!

So, where can I get said poster and start my quest?! :lol:
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886317)
Posted by Carnivius_Prime on June 2nd, 2017 @ 1:55pm CDT
I want some mini dinobots as pets.
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886340)
Posted by RAR on June 2nd, 2017 @ 3:19pm CDT
I can never tell if Mark Walberg is the most brilliant actor or the worst - is he that folksy and bad on purpose as a persona or is that all he does ever - act like he's been hit on the head with a heavy object ?
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886341)
Posted by D-Maximal_Primal on June 2nd, 2017 @ 3:21pm CDT
Access Hollywood has posted a pair of new video interviews with Mark Wahlberg and Sir Anthony Hopkins. In the first 2 minute interview, Wahlberg talks about how his kids like the movies, but don't like how much time the filming takes up since they can't see Dad. He also talks about the fun of doing the movie with Bay and Sir Anthony Hopkins, and gives some vague hints that he thinks some of the new bots will really win us over. In the second interview, Hopkins talks about wanting to work with Bay and also talks a bit about his part as an English Lorde obsessed with Transformers. Check out the interviews by following the links above!
Re: Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release (1886345)
Posted by D-Maximal_Primal on June 2nd, 2017 @ 3:33pm CDT
Carnivius_Prime wrote:I want some mini dinobots as pets.

You and me both. Just maybe don't let them near important stuff

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