Enterprise Rent-A-Car Transformers: The Last Knight Promotion - Press Release
Thursday, June 1st, 2017 1:10PM CDT
Categories: Movie Related News, Press Releases, Company NewsPosted by: Va'al Views: 20,995
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Rent, Buy or Share with Enterprise and the New Movie, Transformers: The Last Knight, from Director Michael BayBrand Creates Nostalgic Digital Video Tribute to 10-year Anniversary of Film Franchise Roots, in Celebration of June 21 Theatrical Release
ST. LOUIS June 1, 2017 -- Get ready to roll out: The Autobots and the 'auto rental bots' are joining forces to move us all forward!
Enterprise Rent-A-Car today announced a partnership with Paramount Pictures on the highly anticipated release of the new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21. Through the partnership, Enterprise is producing custom movie-themed digital content and promotion in branches throughout the country.
'While many may know Enterprise as simply a car rental company, we've done some evolving over the years to offer customers much more. Whether you're looking to rent, buy or share a vehicle, Enterprise has you covered,' said Lee Broughton, vice president, Enterprise Brand Marketing. That brand promise, coupled with our new content strategy focused on helping our customers pursue their passions led us to teaming up with Transformers: The Last Knight.
As part of the campaign, Enterprise has created a nostalgic video throwback to Hasbro's Transformers toy television commercials from the 1980s. The video shows two kids using their Autobot action figures to fend off the evil Decepticons, with some added assistance from Enterprise's rent, buy and share offerings. In one scene, as an Enterprise rental car helps take down the Decepticons, one of the children can be heard asking, 'How ya like that customer service, Megatron?'
In addition to the video, Enterprise customers will also notice movie-themed signage inside Enterprise branches through June.
'Enterprise has found a clever and creative way to remind Transformers fans of the toy heritage of the movie franchise while introducing their expanded brand offerings,' said LeeAnne Stables, president worldwide marketing partnerships and licensing for Paramount Pictures. 'This is a great way for us to reach summer travelers and ramp up excitement for the new film.'
For more information and to view Enterprise's Transformers-related video, visit www.enterprise.com/transformers.
About Enterprise
The Enterprise brand which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine's annual list of 'Customer Service Champs' for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,800 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have renting, buying or sharing.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
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Posted by Va'al on June 1st, 2017 @ 4:27pm CDT
Posted by Va'al on June 1st, 2017 @ 4:33pm CDT
Will you be attending? Will you be waiting for a later release? Let us know in the discussion in the Energon Pub, and remember to enter the IMAX sweepstakes here for a trip to the Chicago Premiere!
Posted by Sabrblade on June 1st, 2017 @ 5:41pm CDT
Posted by SlyTF1 on June 1st, 2017 @ 6:57pm CDT
Posted by Deadput on June 1st, 2017 @ 7:21pm CDT
SlyTF1 wrote:I've narrowed down the locations to the specific theater where the premier in Chicago is going to be held. I'm about to order my tickets now. It's a gamble, but I'm sure I'm right.
Could you tell me which one it is so I know just in case I win the sweepstakes? (Been entering in everyday)
Posted by SlyTF1 on June 2nd, 2017 @ 12:20am CDT
Deadput wrote:SlyTF1 wrote:I've narrowed down the locations to the specific theater where the premier in Chicago is going to be held. I'm about to order my tickets now. It's a gamble, but I'm sure I'm right.
Could you tell me which one it is so I know just in case I win the sweepstakes? (Been entering in everyday)
I could only find 2 IMAX theaters in the city, so I'm guessing it's one of those.
Posted by Va'al on June 2nd, 2017 @ 3:28am CDT
Posted by Rodimus Prime on June 2nd, 2017 @ 7:55am CDT
I figured it was a callback to the "Protect" and "Destroy" covers of the original movie's DVD release. But if Optimus is "Destroy" this time around, who is "Protect?" Could my suspicions be proven correct and Megatron is actually a sort-of good guy in TLK? Probably not...
Posted by Kurona on June 2nd, 2017 @ 7:59am CDT
Posted by D-Maximal_Primal on June 2nd, 2017 @ 8:24am CDT
Posted by Carnivius_Prime on June 2nd, 2017 @ 8:32am CDT
Also same question applies to TFs like Drift and RotF Bludgeon who resemble samurais. Did they have it first or the humans?
Posted by RiddlerJ on June 2nd, 2017 @ 8:36am CDT
Posted by SnoopDawg on June 2nd, 2017 @ 8:50am CDT
Posted by Bumblevivisector on June 2nd, 2017 @ 8:51am CDT
Granted, you can only find the opaque white version on Ebay now, but one would need to find some more Glyos tentacles to tack on anyway, and you'd want to customize that rather than any of the other, far scarcer versions.
Eh, since none of her faces look right, I guess she's more of a generic female Quint than a queen...I'm just saying that until we get an official Quintessa, she's the best we've got.
Posted by Bounti76 on June 2nd, 2017 @ 12:49pm CDT
Posted by galvatron00 on June 2nd, 2017 @ 12:51pm CDT
Posted by Carnivius_Prime on June 2nd, 2017 @ 1:55pm CDT
Posted by RAR on June 2nd, 2017 @ 3:19pm CDT
Posted by D-Maximal_Primal on June 2nd, 2017 @ 3:21pm CDT
Posted by D-Maximal_Primal on June 2nd, 2017 @ 3:33pm CDT
Carnivius_Prime wrote:I want some mini dinobots as pets.
You and me both. Just maybe don't let them near important stuff
Posted by SlyTF1 on June 2nd, 2017 @ 7:53pm CDT
https://twitter.com/Cinemark/status/870 ... 48/photo/1
I don't like how Hot Rod's says "rise." I don't like those implications at all.
Posted by EvasionModeBumblebee on June 2nd, 2017 @ 10:01pm CDT
SlyTF1 wrote:2 new posters of Hotrod and Sir Edmond Burton.
https://twitter.com/Cinemark/status/870 ... 48/photo/1
I don't like how Hot Rod's says "rise." I don't like those implications at all.
Me neither
My main problem with a Rodimus Prime in the films is that logically, if Prime were to pass on the matrix, it would go to Bumblebee, not Hot Rod. The only way Hot Rod would get the matrix is if Bee was out of the way, which is definitely something I don't want. Fortunately, the films are their own thing and don't rely too heavily on the source material, I'd be interested to see a version of Hot Rod that doesn't become Rodimus.
Posted by Sabrblade on June 2nd, 2017 @ 10:42pm CDT
At least it's just "Rise" and not the way-more-on-the-nose "Arise".EvasionModeBumblebee wrote:SlyTF1 wrote:2 new posters of Hotrod and Sir Edmond Burton.
https://twitter.com/Cinemark/status/870 ... 48/photo/1
I don't like how Hot Rod's says "rise." I don't like those implications at all.
Me neither
My main problem with a Rodimus Prime in the films is that logically, if Prime were to pass on the matrix, it would go to Bumblebee, not Hot Rod. The only way Hot Rod would get the matrix is if Bee was out of the way, which is definitely something I don't want. Fortunately, the films are their own thing and don't rely too heavily on the source material, I'd be interested to see a version of Hot Rod that doesn't become Rodimus.
But if there's deep enough meaning to it, then I'd be more concerned about the "Sacrifice" written on the other poster. Sure, it pertains to the "old Witwicky motto", but really do wanna see Sir Edmund Burton survive this movie in one piece, rather than be killed off.
Posted by Va'al on June 3rd, 2017 @ 1:41am CDT
Posted by Va'al on June 3rd, 2017 @ 1:46am CDT
Incoming transmission from Col. Lennox. Spread the word that the TRF is hunting down #Transformers and allies.
Posted by WreckerJack on June 3rd, 2017 @ 2:47am CDT
Can't wait for the movie to come out? Why not take the edge off with a trailer that has baby dinobots!
Posted by EvasionModeBumblebee on June 3rd, 2017 @ 4:41am CDT
Posted by Kurona on June 3rd, 2017 @ 5:37am CDT
Posted by william-james88 on June 3rd, 2017 @ 11:03am CDT
Click the image below to zoom in and see all the details in the best image yet of Nitro Zeus. You can also read his casefile which talks of his link to Shockwave. Enjoy!
Posted by william-james88 on June 3rd, 2017 @ 11:25am CDT
Enjoy!
Nitro Zeus at Seibertron
Dreadbot at TFW2005
Onslaught at Allspark
Megatron at Unicron
Mowhawk at Ben's World of Transformers
Berserker at Tformers
Barricade at TFwiki
Posted by Kurona on June 3rd, 2017 @ 12:01pm CDT
Huh, so Onslaught IS a bit like his G1 self.
Posted by Va'al on June 3rd, 2017 @ 12:01pm CDT
Posted by Va'al on June 3rd, 2017 @ 12:06pm CDT
It’s our turn to save them. #Transformers
Posted by Va'al on June 3rd, 2017 @ 12:14pm CDT
Transformers and Humans Cannot Co-Exist on Earth.
Posted by UltraPrimal on June 3rd, 2017 @ 12:19pm CDT
Posted by Deadput on June 3rd, 2017 @ 12:38pm CDT
Posted by Megatron Wolf on June 3rd, 2017 @ 12:48pm CDT
Posted by Deadput on June 3rd, 2017 @ 1:00pm CDT
Megatron Wolf wrote:so all the cons are just reused dead cons with new kibble and mohawk is hideous and stupid looking, dont know why i was expecting anything else this is bayformers after all. Plus im sure they all die 5 minutes after they show up anyway. Decepticons arent allowed to have character development in bayformers after all, unless your megatron then you get a few lines then die.
Aren't the seekers and many other characters just clones or reuses of other bodies from all those other continuities?
I mean look at Nitro Zeus picture he at least has some sort of character or line presumably that screen shot is from the movie, each movie has gotten two steps forward and sometimes a step back but each movie improves on a previous movie's flaw.
And there were plenty of Decepticon focused scenes in the original films but their not the good guys or the main characters of the movie which means they will always have less time then the Autobots like they always do in the cartoons and comics.
Movie Laserbeak, Sentinel and Lockdown were great villains as well.
Posted by Carnivius_Prime on June 3rd, 2017 @ 1:04pm CDT
Posted by Deadput on June 3rd, 2017 @ 1:10pm CDT
Posted by Kurona on June 3rd, 2017 @ 1:25pm CDT
Deadput wrote:Movie Laserbeak, Sentinel and Lockdown were great villains as well.
Not to undermine anything, but... Sentinel and Lockdown were specifically not Decepticons in the movies (Lockdown's symbol in the toyline notwithstanding).
I'm also not sure I remember Laserbeak do anything other than look like a tiny pink bumblebee?
Posted by Carnivius_Prime on June 3rd, 2017 @ 1:27pm CDT
Kurona wrote:Deadput wrote:Movie Laserbeak, Sentinel and Lockdown were great villains as well.
Not to undermine anything, but... Sentinel and Lockdown were specifically not Decepticons in the movies (Lockdown's symbol in the toyline notwithstanding).
I'm also not sure I remember Laserbeak do anything other than look like a tiny pink bumblebee?
Laserbeak was cool.
http://tfwiki.net/wiki/Laserbeak_(DOTM)#Dark_of_the_Moon_film
Posted by Deadput on June 3rd, 2017 @ 1:38pm CDT
Kurona wrote:Deadput wrote:Movie Laserbeak, Sentinel and Lockdown were great villains as well.
Not to undermine anything, but... Sentinel and Lockdown were specifically not Decepticons in the movies (Lockdown's symbol in the toyline notwithstanding).
I'm also not sure I remember Laserbeak do anything other than look like a tiny pink bumblebee?
They were not Decepticons but they were villains really does being a Decepticon suddenly mean that it's impossible for them to be good villains like the other two?
DOTM Laserbeak was such a creepy, sadistic monster with character he was what I believe the movies were trying to go for with the Decepticons in general but this time actually succeeding in being a good example he also slaughtered a few humans including a family so there's that.
Posted by Carnivius_Prime on June 3rd, 2017 @ 1:44pm CDT
Deadput wrote:DOTM Laserbeak was such a creepy, sadistic monster with character he was what I believe the movies were trying to go for with the Decepticons in general but this time actually succeeding in being a good example he also slaughtered a few humans including a family so there's that.
That family scene made me genuinely creeped out by a Decepticon far more than almost any other Decepticon scenes from any incarnation of Transformers. Having a vicious evil robot creature just easily trick it's way into a family home using the young girl like that then attacking her parents right there.
Which is great cos that's what I like my Decepticons to be. Pure frickin' evil.
Posted by Va'al on June 3rd, 2017 @ 1:46pm CDT
As Ozformers admin griffin writes over of TFW, this would mean that Brisbane audiences would be the first in the world to publicly access the movie, due to timezone magic! The cinemas are as follows:
Browns Plains – 6:15 PM Vmax
Chermside – 6:15 PM Vmax
Garden City Mt Gravatt – 6:15 PM Vmax
Indooroopilly – 6:15 PM Vmax
Loganholme – 6:15 PM Vmax
North Lakes – 6:15 PM Vmax Dolby ATMOS
Springfield – 6:15 PM Vmax Dolby ATMOS
Brisbane City Myer Centre – 9:30 PM Vmax
Posted by Deadput on June 3rd, 2017 @ 1:47pm CDT
Carnivius_Prime wrote:That family scene made me genuinely creeped out by a Decepticon far more than almost any other Decepticon scenes from any incarnation of Transformers. Having a vicious evil robot creature just easily trick it's way into a family home using the young girl like that then attacking her parents right there.
Which is great cos that's what I like my Decepticons to be. Pure frickin' evil.
It's part of what makes DOTM my fave of the Transformers movies thus far although I can already tell TLK will surpass it since Knights are a fave in my family and it genuinely looks to be trying to be good like besides the first movie maybe did the others ones ever release anything about the Decepticons like this?
Posted by Autobot N on June 3rd, 2017 @ 3:34pm CDT
Also, I hope someone shoots Berserker. That thing needs to die, preferably quickly.
Posted by Stuartmaximus on June 3rd, 2017 @ 4:06pm CDT
Carnivius_Prime wrote:Deadput wrote:DOTM Laserbeak was such a creepy, sadistic monster with character he was what I believe the movies were trying to go for with the Decepticons in general but this time actually succeeding in being a good example he also slaughtered a few humans including a family so there's that.
That family scene made me genuinely creeped out by a Decepticon far more than almost any other Decepticon scenes from any incarnation of Transformers. Having a vicious evil robot creature just easily trick it's way into a family home using the young girl like that then attacking her parents right there.
Which is great cos that's what I like my Decepticons to be. Pure frickin' evil.
Aye but we never got that pink Bumblebee as a toy
Posted by Deadput on June 3rd, 2017 @ 4:15pm CDT
Stuartmaximus wrote:Aye but we never got that pink Bumblebee as a toy
"Yes kids get your parents to buy this figure representing the scene where Laserbeak killed an entire family in this child friendly figure that will most definitely not try to kill you in your sleep."
Posted by Stuartmaximus on June 3rd, 2017 @ 4:24pm CDT
Deadput wrote:Stuartmaximus wrote:Aye but we never got that pink Bumblebee as a toy
"Yes kids get your parents to buy this figure representing the scene where Laserbeak killed an entire family in this child friendly figure that will most definitely not try to kill you in your sleep."
Yeah & to add to that...don't buy toys of Optimus Prime who also killed too! or toys of Anakin Skywalker who also killed kids! somehow i don't think that would stop people buying those