Hasbro name Lisa Licht as General Manager, Entertainment & Licensing

Sunday, December 9th, 2007 4:01PM CST

Categories: Press Releases, Company News
Posted by: i_amtrunks   Views: 29,245

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Hasbro have announced that Lisa Licht, will be joining Hasbro in the newly-created position of General Manager, Entertainment & Licensing.

In this new role, Ms. Licht will look to further strengthen and deepen Hasbro’s already successful track record with the entertainment industry, while building upon the Company’s strong and growing licensing programs around the world, leveraging Hasbro’s brands in a wide variety of consumer-focused categories.

Ms. Licht held several key senior-level posts at Twentieth Century Fox prior to her appointment as Executive Vice President, including Senior Vice President, Feature Film Promotions and Field Operations; and Senior Vice President, Marketing, Licensing and Merchandising.


You can read the full Press Release by clicking here.

What this means for the Transformers brand in the future is uncertain, but we would like to wish Ms. Licht the best of luck in her new position.
Credit(s): toynewsi.com, allspark.com,
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Re: Hasbro name Lisa Licht as General Manager, Entertainment & Licensing (499142)
Posted by Liege Evilmus on December 9th, 2007 @ 4:28pm CST
Me sees SWTFs ending, but don't jump for joy yet as they will be replaced with MLPTFs
Re: Hasbro name Lisa Licht as General Manager, Entertainment & Licensing (499175)
Posted by Cyberstrike on December 9th, 2007 @ 4:47pm CST
Personally I'll take SWTFs over The Animated crap anyday of the week.
Re: Hasbro name Lisa Licht as General Manager, Entertainment & Licensing (499426)
Posted by Optimist_Prime on December 9th, 2007 @ 7:44pm CST
Could this lead another, longer US release of G1... :BLACKEYE:

Hey, one can dream :PRAY: .
Re: Hasbro name Lisa Licht as General Manager, Entertainment & Licensing (499693)
Posted by Zeds on December 9th, 2007 @ 10:38pm CST
So long as she understands TF and its fans/collectors I do not care who they hire.

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