HASBRO New CEO looking to go beyond toys
Friday, May 23rd, 2008 3:18PM CDT
Categories: People News, Company News, EditorialsPosted by: First Gen Views: 25,391
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Mr. Goldner stated this about current HASBRO products: "What does that look like as an online game? Can that be a cell phone game? Should that be a TV show? Can that be a movie? That's the way we're thinking about our brands today and our strategy for the company."
What could this mean for the future of TRANSFORMERS? We've seen video games and the long awaited live action movie. Could this bring about an online game to the likeness of monster hits such as 'World of Warcraft' or "Everquest'? Could we see a Generation 1 revamp with the new Classics and Universe lines playing the parts? Only time will tell us what plans Mr. Goldner has for HASBRO and its creations.
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Posted by Sabrblade on May 23rd, 2008 @ 3:23pm CDT
Posted by NuclearConvoy on May 23rd, 2008 @ 3:26pm CDT
Posted by primeoptimus on May 23rd, 2008 @ 3:28pm CDT
Posted by artoni on May 23rd, 2008 @ 3:29pm CDT
NuclearConvoy wrote:I see a My Little Pony MMO in our future
DO NOT WANT.
Though to say the obvious, a TF one would be interesting. I don't know how they'd do it, though. With MMOs as they are today, it's not good enough to be as good as WoW - you have to be better, or you've got no hope of creating a niche.
Just look at DDO.
Also, re: Bee & Cade avs for WoW...yyyyyyyyyyyyyyyyyyyeah, probably not.
Posted by Duckietron on May 23rd, 2008 @ 3:46pm CDT
Posted by shortround on May 23rd, 2008 @ 4:13pm CDT
Posted by Hard Hacker on May 23rd, 2008 @ 4:22pm CDT
Posted by artoni on May 23rd, 2008 @ 5:28pm CDT
Hard Hacker wrote:Transformers feminine hygeine products?
...I read a fanfic like that once.
Posted by Liege Evilmus on May 23rd, 2008 @ 7:39pm CDT
" ... how can we make more?"
Ok, I get it, makes sence.
I hope they get it right, elaborate on the Music Lable concept. Use smaller digital tech to give us real Real Gears, and so on, with quality and progression...
-Don't just whore out every namesake you have to make more of the same ol shit that gets to old to quick-
Anyone else wanna collect energon cubes with Ms. PotatoeHead on PS3.
Ah well, whatever happens, happens.
Posted by DevastaTTor on May 23rd, 2008 @ 8:46pm CDT
Posted by UltraPrimal on May 23rd, 2008 @ 9:44pm CDT
Posted by T-Macksimus on May 23rd, 2008 @ 11:03pm CDT
Same goes with a lot of the other products and since we won't be seeing TF3 until probably 2011 or 2012, there's no excuse for them to not take a little time and care approaching some of these projects.
Posted by Shadowman on May 24th, 2008 @ 1:40am CDT
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
Posted by NuclearConvoy on May 24th, 2008 @ 1:52am CDT
Shadowman wrote:If there is an MMO, there's one rule: It must be Pay-To-Play.
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
The Japanese. And theyve had TF radio stuff.
Posted by Shadowman on May 24th, 2008 @ 2:03am CDT
NuclearConvoy wrote:Shadowman wrote:If there is an MMO, there's one rule: It must be Pay-To-Play.
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
The Japanese. And theyve had TF radio stuff.
Doesn't Takara have the rights to Transformers in Japan?
And I didn't know they have TFs on radio.
Posted by NuclearConvoy on May 24th, 2008 @ 2:13am CDT
Shadowman wrote:NuclearConvoy wrote:Shadowman wrote:If there is an MMO, there's one rule: It must be Pay-To-Play.
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
The Japanese. And theyve had TF radio stuff.
Doesn't Takara have the rights to Transformers in Japan?
And I didn't know they have TFs on radio.
Yeah, Takara Tomy does the TF stuff in Japan.
The KISS-Player stuff had radio dramas, and I believe there were some G1 era stuff too.
Man, I still need KISS Convoy and Hot Rodimus...
Posted by ***Galvatron*** on May 24th, 2008 @ 9:56am CDT
Hasbro has had some tough times, really tough times over the last few years and the only franchise that has pulled them from the brink of disaster was Transformers.
The 2007 movie reinvigorated them yet again but to be honest if basically all their eggs are in one basket all it will take is a few setbacks either in a total box office flop of a movie and our beloved transformers may end jacking up the prices even further especially on G1 items.
Not every concept will work and there will be a lot of crappy shelf warmers out there but it's a start to something good I hope.
As far as the video game aspect they need to continue those in the way of the Armada game for the PS2 where the environments were huge and free roaming, I am not really interested at all in a turn based TF game where they bounce up and down to simulate movement casting "spell type" of actions against an opponent.
Here's to the continued success of the TF franchise!
Posted by Autobot Snake Eyes on May 24th, 2008 @ 10:12am CDT
I like him.
Posted by Scaleface on May 24th, 2008 @ 12:55pm CDT
Second Life done entirely with virtual Mister Potatoe Heads - Second Potato!
Etch-a-Sketch for the Nintendo Wii
Monopoly The Movie!
Posted by NuclearConvoy on May 24th, 2008 @ 3:53pm CDT
Scaleface wrote:Let's see -
Second Life done entirely with virtual Mister Potatoe Heads - Second Potato!
Etch-a-Sketch for the Nintendo Wii
Monopoly The Movie!
The third one is real.