Hasbro Responds to Transformers Power of the Primes Jazz Design Error

Transformers News: Hasbro Responds to Transformers Power of the Primes Jazz Design Error

Friday, November 17th, 2017 6:36PM CST

Category: Toy News
Posted by: Va'al   Views: 49,424

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We've received a number of notifications from the Seibertron.com community pointing out how Jazz, one of the recent Transformers Power of the Primes deluxe figures - spotted early at US retail - has a surprising Cybertronian print underneath the Autobot logo. The users who first found it on Twitter - you can find a good report on this over at TFormers, as ExVee was the first to identify it - deciphered it to the slogan of the US presidential campaign and the ethno-nationalist supremacist movement that supports it and adopted it as its own: MAGA, or Make America Great Again.

Transformers News: Hasbro Responds to Transformers Power of the Primes Jazz Design Error


While there has been speculation as to what happened, and what it might actually mean (Make Autobots Great Again? My Alternate Mode is Also (a car)?), io9 reached out to Hasbro for an explanation as to whether this was intentional, and received the following response:

It was brought to our attention that a graphic appears on one of our Transformers figures that, when translated from Cybertonian letters to English, spells out MAGA. We investigated the issue, and discovered that one of our vendors inserted this as part of the design without authorization. We are addressing this with the vendor.

We do not intend for our products to carry political messages, and apologize to anyone who was offended by this message.


It seems, if we go by Hasbro's statement, that this was not Hasbro's doing, but that something happened between the final designs being approved and the production of the figure starting. We do not know at this time whether there will be a revised run of the figure, or if the detail will remain on the figure for the rest of the line.

We encourage any civil political discussion to take place in this other thread, and keep the responses to this story specifically about the toy and the Power of the Primes toyline.

Transformers News: Hasbro Responds to Transformers Power of the Primes Jazz Design Error
Credit(s): io9, Twitter
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Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922254)
Posted by Deadput on November 17th, 2017 @ 6:40pm CST
Anyone else want some popcorn? It will be extra salty...


But anyways while it is unfortunate and probably intentional it's honestly up to interpretation since it doesn't have to stand for that slogan but something else like "Make Autobots Great Again" even if it was the intention we can change that intention to something else.
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922255)
Posted by MGrotusque on November 17th, 2017 @ 6:44pm CST
I strongly dislike the idea of combining Dinobots and also am totally bummed how derpy Grimlock looks in alt mode. Those legs and tiny ass toes just look RIDICULOUS! Along with that does his head in combined mode actually protrude straight out from his chest like that, it doesn't fold down??
I mean come on.....
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922256)
Posted by bodrock on November 17th, 2017 @ 7:06pm CST
To be fair though, the Prime Master armor looks pretty silly too. ;)<!-- ia0 -->IMG_8592.JPG<!-- ia0 -->
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922260)
Posted by Fires_Of_Inferno on November 17th, 2017 @ 7:25pm CST
Man, that Jazz thing would bother me if it wasn't easy to black out that bit. Or if I was interested in picking up the figure at all, but I already got Generations Jazz, so I don't need another, I'm good! :D
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922261)
Posted by DeathReviews on November 17th, 2017 @ 7:45pm CST
Whew - when they said Jazz had a 'design error' I thought they meant it was something important that caused breakage or damage, like Onslaught's inverted knee spurs.....
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922263)
Posted by Black Bumblebee on November 17th, 2017 @ 7:53pm CST
I hope that whoever did that to Jazz gets fired. To put that sort of slogan on a character that is traditionally voiced by an African American is all sorts of messed up.
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922267)
Posted by Notesandtabs on November 17th, 2017 @ 8:12pm CST
Common guys. If this REALLY offends anybody, we need to grow up. Everybody is too offended about silly things. Whatever your political standing, it is crazy to be upset abut this, honestly. >:oP :-?
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922268)
Posted by Lucky Logician on November 17th, 2017 @ 8:13pm CST
My question is 'Who thought they could do this and get away with?'

If there is a language created by nerds and you encode something in that language, why do you think that nerds aren't going to unencode it? At least try to be deflect a little and break it up by putting M on Jazz, A on Prime, G on Rodimus, and A on Grimlock. Then you can pass it off as "Oh I just looked up random letters to print on them."
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922269)
Posted by Lore Keeper on November 17th, 2017 @ 8:13pm CST
[quote]I hope that whoever did that to Jazz gets fired. To put that sort of slogan on a character that is traditionally voiced by an African American is all sorts of messed up.[/quote]
There were many African Americans who voted for Trump and wear MAGA hats. For all we know, Scatman Crothers could have been one of those people if he were alive today. Nothing in politics is ever that black and white (no pun intended).
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922270)
Posted by JelZe GoldRabbit on November 17th, 2017 @ 8:14pm CST
Deadput wrote:But anyways while it is unfortunate and probably intentional it's honestly up to interpretation since it doesn't have to stand for that slogan but something else like "Make Autobots Great Again" even if it was the intention we can change that intention to something else.


So this. While the original intended meaning (whatever it is) may have meant no harm, it's always the negative unrelated predecessor of that acronym that will be stuck to it forever. That's the sad reality of things, but kudos to Hasbro for responding in such a manner, plus offering a possible explanation of what has happened.
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922271)
Posted by Michael Alex Kawa on November 17th, 2017 @ 8:20pm CST
This Jazz issue is....
the stupidest thing ever.....but I expect nothing less from you rainbow kool-aid drinking pansies, that "look" for something to boycott against, just so you can get off you fat asses and out of your mother's basement for a while, till your next handout comes in from the same government you now hate, all because you believe that a orange skinned white man stole the election from some crooked female that would sooner hose you off her lawn then shake your greasy french-fries smelling hands, while you kiss you lovely "transgender", "Muslim", "Black-Asian", Illegal Dreamer", "Lesbian" boyfriend that identifies as a cat that you met on Facebook.
ARGH!!!!!!
This is why we can't have nice things anymore.........
Oh and I am sorry I am a straight white man and not allowed to have an opinion on this matter.......better get your pitchforks ready cause I dared to speak up against the NEW WORLD ORDER!!!!!
Oh and to all the dumb asses out there, HASBRO is passing the buck, they knew and you would be fools to believe they didn't.
Remember you socialist morons, without capitalism Hasbro would NOT exist
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922273)
Posted by Agamemnon on November 17th, 2017 @ 8:30pm CST
*chuckle* This Jazz thing kinda reminds me of things like the frames on the TV in an apartment in one of those Disney Movies or the unfortunately shaped tower on the original Little Mermaid VHS cover or the "SFX" appearing in the dust from the Lion King....wait, was the vendor Hasbro was talking about Disney? O_o

I did see Darkwing at a Target on the West side of the Twin Cities in MN this week.

Wait...Darkwing? :-?

It's a friggin' Disney Conspiracy...THAT's what it IS!! :BOOM:
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922274)
Posted by Lore Keeper on November 17th, 2017 @ 8:32pm CST
I honestly can't tell if that was serious or you being ironic. Poe's Law strikes again.
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922277)
Posted by fenrir72 on November 17th, 2017 @ 8:33pm CST
Lmao! Putting too much politics into the franchise! :lol: :lol: :lol: :lol: :lol:
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922279)
Posted by Moonshot on November 17th, 2017 @ 8:43pm CST
Thats awesome, lol. How does that happen? Doesnt bother me though, I am just glad Jazz doesnt actually have a design problem. Dont scare us like that, lol.
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922281)
Posted by Nik Hero on November 17th, 2017 @ 9:04pm CST
...the ethno-nationalist supremacist movement?

Get a grip. I'm no Trump fan, but that's some #fakenews right there!

Can we keep please political polemics out if our Transformers?
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922284)
Posted by Burn on November 17th, 2017 @ 9:11pm CST
Michael Alex Kawa wrote:An incredible amount of forum rule violations...

See this? This is the sort of thing where we throw the warning system out the window and go straight to banning.

Such an outburst like this will NOT be tolerated on the site. People are more than free to express their opinions, but do so in a way that does not attack people. It's not rocket science.
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922285)
Posted by Bumblevivisector on November 17th, 2017 @ 9:11pm CST
Fires_Of_Inferno wrote:Man, that Jazz thing would bother me if it wasn't easy to black out that bit.

Exactly. I was just thinking that Reprolabels could capitalize on this with a whole sheet of optional funny stickers to place over it...but that might just cause another unnecessary slag-storm.

Can we all at least agree that this easter egg is just plain lame, in that it'll seem horribly dated in a few years? Sort of like when Animaniacs made political jokes?
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922286)
Posted by bodrock on November 17th, 2017 @ 9:12pm CST
<!-- ia1 -->IMG_8612.JPG<!-- ia1 -->I originally wasn't looking forward to Dreadwind and Darkwing, but now I'd be disappointed if I missed out on the latter.<!-- ia0 -->IMG_8556.JPG<!-- ia0 -->
Re: Hasbro Responds to Transformers Power of the Primes Jazz Design Error (1922289)
Posted by william-james88 on November 17th, 2017 @ 9:21pm CST
Black Bumblebee wrote:I hope that whoever did that to Jazz gets fired. To put that sort of slogan on a character that is traditionally voiced by an African American is all sorts of messed up.

In their apology, hasbro says its a vendor, meaning its a free lancing artist who they pay per design, not an actual employee. So there isnt any firing needed, they can simply just no longer solicit that person's service.
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