Hasbro Responds to Transformers Power of the Primes Jazz Design Error
Friday, November 17th, 2017 6:36PM CSTCategory: Toy News
Posted by: Va'al Views: 56,444
While there has been speculation as to what happened, and what it might actually mean (Make Autobots Great Again? My Alternate Mode is Also (a car)?), io9 reached out to Hasbro for an explanation as to whether this was intentional, and received the following response:
It was brought to our attention that a graphic appears on one of our Transformers figures that, when translated from Cybertonian letters to English, spells out MAGA. We investigated the issue, and discovered that one of our vendors inserted this as part of the design without authorization. We are addressing this with the vendor.
We do not intend for our products to carry political messages, and apologize to anyone who was offended by this message.
It seems, if we go by Hasbro's statement, that this was not Hasbro's doing, but that something happened between the final designs being approved and the production of the figure starting. We do not know at this time whether there will be a revised run of the figure, or if the detail will remain on the figure for the rest of the line.
We encourage any civil political discussion to take place in this other thread, and keep the responses to this story specifically about the toy and the Power of the Primes toyline.
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Posted by Deadput on November 17th, 2017 @ 6:40pm CST
But anyways while it is unfortunate and probably intentional it's honestly up to interpretation since it doesn't have to stand for that slogan but something else like "Make Autobots Great Again" even if it was the intention we can change that intention to something else.
Posted by MGrotusque on November 17th, 2017 @ 6:44pm CST
I mean come on.....
Posted by bodrock on November 17th, 2017 @ 7:06pm CST
Posted by Fires_Of_Inferno on November 17th, 2017 @ 7:25pm CST
Posted by DeathReviews on November 17th, 2017 @ 7:45pm CST
Posted by Black Bumblebee on November 17th, 2017 @ 7:53pm CST
Posted by Notesandtabs on November 17th, 2017 @ 8:12pm CST
Posted by Lucky Logician on November 17th, 2017 @ 8:13pm CST
If there is a language created by nerds and you encode something in that language, why do you think that nerds aren't going to unencode it? At least try to be deflect a little and break it up by putting M on Jazz, A on Prime, G on Rodimus, and A on Grimlock. Then you can pass it off as "Oh I just looked up random letters to print on them."
Posted by Lore Keeper on November 17th, 2017 @ 8:13pm CST
I hope that whoever did that to Jazz gets fired. To put that sort of slogan on a character that is traditionally voiced by an African American is all sorts of messed up.
There were many African Americans who voted for Trump and wear MAGA hats. For all we know, Scatman Crothers could have been one of those people if he were alive today. Nothing in politics is ever that black and white (no pun intended).
Posted by JelZe GoldRabbit on November 17th, 2017 @ 8:14pm CST
Deadput wrote:But anyways while it is unfortunate and probably intentional it's honestly up to interpretation since it doesn't have to stand for that slogan but something else like "Make Autobots Great Again" even if it was the intention we can change that intention to something else.
So this. While the original intended meaning (whatever it is) may have meant no harm, it's always the negative unrelated predecessor of that acronym that will be stuck to it forever. That's the sad reality of things, but kudos to Hasbro for responding in such a manner, plus offering a possible explanation of what has happened.
Posted by Michael Alex Kawa on November 17th, 2017 @ 8:20pm CST
the stupidest thing ever.....but I expect nothing less from you rainbow kool-aid drinking pansies, that "look" for something to boycott against, just so you can get off you fat asses and out of your mother's basement for a while, till your next handout comes in from the same government you now hate, all because you believe that a orange skinned white man stole the election from some crooked female that would sooner hose you off her lawn then shake your greasy french-fries smelling hands, while you kiss you lovely "transgender", "Muslim", "Black-Asian", Illegal Dreamer", "Lesbian" boyfriend that identifies as a cat that you met on Facebook.
This is why we can't have nice things anymore.........
Oh and I am sorry I am a straight white man and not allowed to have an opinion on this matter.......better get your pitchforks ready cause I dared to speak up against the NEW WORLD ORDER!!!!!
Oh and to all the dumb asses out there, HASBRO is passing the buck, they knew and you would be fools to believe they didn't.
Remember you socialist morons, without capitalism Hasbro would NOT exist
Posted by Agamemnon on November 17th, 2017 @ 8:30pm CST
I did see Darkwing at a Target on the West side of the Twin Cities in MN this week.
It's a friggin' Disney Conspiracy...THAT's what it IS!!
Posted by Lore Keeper on November 17th, 2017 @ 8:32pm CST
Posted by fenrir72 on November 17th, 2017 @ 8:33pm CST
Posted by Moonshot on November 17th, 2017 @ 8:43pm CST
Posted by Burn on November 17th, 2017 @ 9:11pm CST
Michael Alex Kawa wrote:An incredible amount of forum rule violations...
See this? This is the sort of thing where we throw the warning system out the window and go straight to banning.
Such an outburst like this will NOT be tolerated on the site. People are more than free to express their opinions, but do so in a way that does not attack people. It's not rocket science.
Posted by Bumblevivisector on November 17th, 2017 @ 9:11pm CST
Fires_Of_Inferno wrote:Man, that Jazz thing would bother me if it wasn't easy to black out that bit.
Exactly. I was just thinking that Reprolabels could capitalize on this with a whole sheet of optional funny stickers to place over it...but that might just cause another unnecessary slag-storm.
Can we all at least agree that this easter egg is just plain lame, in that it'll seem horribly dated in a few years? Sort of like when Animaniacs made political jokes?
Posted by bodrock on November 17th, 2017 @ 9:12pm CST
Posted by william-james88 on November 17th, 2017 @ 9:21pm CST
Black Bumblebee wrote:I hope that whoever did that to Jazz gets fired. To put that sort of slogan on a character that is traditionally voiced by an African American is all sorts of messed up.
In their apology, hasbro says its a vendor, meaning its a free lancing artist who they pay per design, not an actual employee. So there isnt any firing needed, they can simply just no longer solicit that person's service.
Posted by william-james88 on November 17th, 2017 @ 9:45pm CST