illest X Announces collaboration with Hasbro / Transformers

Transformers News: illest X Announces collaboration with Hasbro / Transformers

Friday, July 13th, 2012 8:36AM CDT

Categories: Press Releases, Collectables
Posted by: El Duque   Views: 29,263

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LOS ANGELES, CA (July 12, 2012) – illest™ Clothing, one of the most sought after lifestyle brands, continues its commitment to innovative collaborations through the partnership with world renowned toy company Hasbro and their ever popular Transformers brand.

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Hasbro, founded in 1923, is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro has over 1,500 brands, including TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.

On January 11, 2011, illest™ opened its doors to its flagship boutique in the heart of Little Tokyo of Downtown Los Angeles. In the past several years illest™ has become one of the most sought after brands that cater to an audience looking for more than just a label but rather a lifestyle. illest™ has set the standard in fashion and cultural partnership, recently collaborating with G-Shock, Beats by Dre, Crooks & Castle, and DTA.

illest™ and Transformers will collaborate to release a custom co-branded apparel and accessories line. The partnership brings together a leading lifestyle & fashion brand and an iconic empire that Transformers has become over the decades. The iconic illest logo will be featured on Transformers products from shirts to keychains and everything in between.

The illest™ / Transformers line will make its debut in Fall of 2012; the launch of Phase 1, Fall of Cybertron will be August 21, 2012. The apparel and accessories will be available exclusively in our illest retail locations, worldwide through the illest distribution. For more information visit: http://www.illest.com
Credit(s): illest clothing
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Re: illest X Announces collaboration with Hasbro / Transformers (1400194)
Posted by wrw311 on July 13th, 2012 @ 1:46pm CDT
As a professional designer I have to say Im not crazy about their brand/logo. And I really hope they are not placing the transformers logo on the bottom of the shirt centered near the crotch area. Graphics are nice though.

:-?
Re: illest X Announces collaboration with Hasbro / Transformers (1400197)
Posted by Nemesis Destron on July 13th, 2012 @ 2:05pm CDT
I'm definitely curious to see what develops. :VEHI:
Re: illest X Announces collaboration with Hasbro / Transformers (1400211)
Posted by RhA on July 13th, 2012 @ 2:29pm CDT
There have been X'es in the past, some might have even been ill... Now we stumble upon the X for which there is no second in terms of what we consider to be 'ill'.

Behold!
Re: illest X Announces collaboration with Hasbro / Transformers (1400228)
Posted by Rated X on July 13th, 2012 @ 3:11pm CDT
No "X" on the front of the shirt so Im not finding them very ill...
Re: illest X Announces collaboration with Hasbro / Transformers (1400272)
Posted by Burn on July 13th, 2012 @ 5:01pm CDT
So really it's just TF characters with "illest" written on it?

And this companies clothing is highly sought after? sheesh.

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