Official Hasbro Toy Fair 2010 Transformers Press Release

Official Hasbro Toy Fair 2010 Transformers Press Release

Saturday, February 20th, 2010 2:55pm CST

Categories: Movie Related News, Toy News, Event News, Press Releases, Company News
Posted by: Blurrz   Views: 123,118

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The Hasbro website has been updated with their official press release for Toy Fair 2010. What's new are the clear pictures that accompany the article. Thankfully the press release only goes to the tip of the iceberg - if you missed Seibertron.com's outstanding coverage with over hundreds of pictures, you can check that out here.

HASBRO’S TRANSFORMERS BRAND EXPANDS “MORE THAN MEETS THE EYE” UNIVERSE
On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys and two exciting promotions to satisfy and excite the brand’s ever-expanding fan base.


This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By getting the N.E.S.T. ALLIANCE PACK and collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.


If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at http://www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.

BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.

For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.

And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.

Highlights of new TRANSFORMERS products available in 2010 include:

TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)

For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).

Leader STARSCREAM
Image

Voyager SEASPRAY
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Deluxe Battle Blade BUMBLEBEE
Image


TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.
Image


TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.

TRANSFORMERS POWER CORE COMBINERS 2-Pack

(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

Huffer with Caliburst
Image


TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

Commander Skyburst with the Aerialbots
Image

TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.

BUMBLEBEE
Image

MEGATRON
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TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.
Image


SPEEDSTARS TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the SPEEDSTARS TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new SPEEDSTARS TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.
Image


SPEEDSTARS TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the SPEEDSTARS TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.
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Seibertron.com - The Ultimate Transformers Resource!

Credit(s): Hasbro


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Got Transformers News? Let us know here!

Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049193)
Posted by Didicos on February 20th, 2010 @ 3:39pm CST
I must get a Leader Starscream...no matter the cost.......
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049200)
Posted by Chaoslock on February 20th, 2010 @ 4:06pm CST
4 Bumblebee in 1 press release... New high score for Hasbro.

Huffer is a must have.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049202)
Posted by zenosaurus_x on February 20th, 2010 @ 4:15pm CST
Must...have...Leader...StarScream...

That new BB is a deluxe? Hmmm may be worth buying now, but camaro concept is much cooler, I'll most likely pass. Anyone notice Hasbro puts every TransFormers' name in caps?
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049231)
Posted by Solrac333 on February 20th, 2010 @ 5:30pm CST
Oh good! Looks like I can take a break for 2010. The only thing I want pictured there is Starscream and Seaspray. Everything else is an easy pass.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049237)
Posted by Mykltron on February 20th, 2010 @ 5:38pm CST
SPEEDSTARS TRANSFORMERS STEALTH FORCE OPTIMUS PRIME

I always felt that M.A.S.K. was a feeble rip off of Transformers. Now Transformers is ripping off M.A.S.K.!
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049243)
Posted by Crystal Rodimus on February 20th, 2010 @ 5:54pm CST
Was wondering when they'd make movie Activators. Bumblebee actually looks pretty good, if a bit super-deformed. Cool regardless.

Otherwise, agree with most everyone else - Leader Starscream and Seaspray are must-haves, the rest.......bleh.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049269)
Posted by SaTaN CoNvOy on February 20th, 2010 @ 7:36pm CST
Starscream is a must. Gonna have to see Seaspray irl just to get the feel of the figure.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049282)
Posted by freaky777 on February 20th, 2010 @ 9:19pm CST
Nothing here for me.. yay more $$ saved.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049287)
Posted by Editor on February 20th, 2010 @ 9:37pm CST
Mykltron wrote:SPEEDSTARS TRANSFORMERS STEALTH FORCE OPTIMUS PRIME
Now Transformers is ripping off M.A.S.K.!


naw, because half of MASK is the human component, and these don't have that. Plus with the MASK team now a sub-faction of GIJoe, they are just ripping themselves off.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049292)
Posted by UltraPrimal on February 20th, 2010 @ 9:45pm CST
ZOMG! That Activators Bumblebee is tooooooo cute! :x I think I'm gonna cry.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049325)
Posted by Fires_Of_Inferno on February 20th, 2010 @ 11:54pm CST
You know, I'm really against all the Bumblebees as much as everyone else here, but that battle blade bumblebee is actually looking interesting. For one he has two hands that both fold back so that he has his cannon and a giant blue axe which is actually pretty damn sweet, his chest looks like it transforms properly, and if I'm not mistaken it looks like his mask slides down, could be wrong though. I mean I already have two bumblebees, the 70's camero one and the screen battles concept camero bumblebee bumblebee. I'd gladly spend money on this one too, and why not? I mean, how many of you bought Cheetor, Transmetal Cheetor, and Transmetal 2 Cheetor?
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049326)
Posted by Blurrz on February 20th, 2010 @ 11:56pm CST
Fires_Of_Inferno wrote:I mean, how many of you bought Cheetor, Transmetal Cheetor, and Transmetal 2 Cheetor?


But those were actually warranted...
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049348)
Posted by leokearon on February 21st, 2010 @ 1:55am CST
I have one question about the 5 pack Power Core Combiners to the limbs have robot modes to do they just transform from alt mode to limb?
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049357)
Posted by Mkall on February 21st, 2010 @ 2:08am CST
leokearon wrote:I have one question about the 5 pack Power Core Combiners to the limbs have robot modes to do they just transform from alt mode to limb?

They have no individual robot modes
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049389)
Posted by Prime Riblet on February 21st, 2010 @ 8:37am CST
Huffer is my fave of the group by far. I doubt that I will pass on Leader SS though. That is one of those figures that you just have to get. There is no choice in the matter. Huffer is awesome though. I really like that guy.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049393)
Posted by Diem on February 21st, 2010 @ 8:57am CST
Hasbro press monkeys wrote:The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes


That's all we need. Kids trying to decapitate each other and demanding one another's faces. There'll be a whole generation of little Dwight Shrutes.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049396)
Posted by Valandar on February 21st, 2010 @ 9:20am CST
Is it just me, or is that Activators Bumblebee actually a better figure than most of the Movie Bumblebee figs out?
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049407)
Posted by heartofprime20 on February 21st, 2010 @ 10:44am CST
Personally I think I will just have to get Battle Ops Bumblebee...its really not that bad looking of a figure, plus I'm a huge fan of BB. The batteries will probably come out (the talking made my skin crawl). Leader Starscream is a must have! Sea Spray is something I'll have to decide on when i see it.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049554)
Posted by Varia31 on February 21st, 2010 @ 9:24pm CST
Leader Starscream.

'Nuff said.
Re: Official Hasbro Toy Fair 2010 Transformers Press Release (1049749)
Posted by icenemesis on February 22nd, 2010 @ 4:32pm CST
I don't know about you all, but that new deluxe BB look sweet. he has both his hands and has two awesome weapons. though where did he get the axe?

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