Toy Fair 2010: Hasbro Transformers Panel Summary
Saturday, February 13th, 2010 7:01PM CST
Categories: Site News, Movie Related News, Toy News, Event News, Game News, Company NewsPosted by: Mkall Views: 337,211
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Hasbro's Plans in General
--Almost all of Activision's War for Cybertron line is proprietary, which means that Activision owns most, if not all, the products
--Spring 2010 - Hasbro will continue to market the ROTF line into the summer
--Fall 2010 - Hasbro will be taking a step back in the interim between ROTF and Transformers 3. They will focus on Transformers in general, and not a specific line such as Animated, ROTF or Universe. Expect fewer Transformers during this time.
-- There will be a video game on Transformers.com to mark the 'Transformers - Hunt for the Decepticons' brand. There will be specially marked packages with codes that will let you go in the mainframe and detect where a Decepticon is coming from. New codes let you battle new Decepticons, joining the Autobot alliance. All assortments will have codes, come in gold package with 'Hunt for Decepticons'
Revenge of the Fallen Legends class
Ravage
Rampage - Red coloured, not the same mold as the one that combines to form Devastator
Long Haul - Again a new mold
Sandstorm - Redeco of Universe Legends Beachcomber in whites and oranges.
Revenge of the Fallen Scout class
Hubcap - Looks like Micromaster Greaser in alt mode, but red
Brimstone - Turns into a 1950's road hog motorcycle
Crackstart - a black version of Dune Runner
Backfire - A white repaint of Reverb
Insecticon - As seen in ROTF
Breacher - Blue assault APC, will attach to Voyager Sea Spray
Revenge of the Fallen Deluxe class
Ironhide - Comes with drone that can snap out to bed in truck mode
Battle Blade Bumblebee - An entirely new mold with a flip down visor
Jetblade - White and light blue repaint of Dirge
Sea Attack Ravage - Grey-blue repaint of Ravage
Sidearm Sideswipe - New mold with 2 pistols that can store in vehicle mode
Hailstorm - Wave 2 preview
Elita-1 - The long-awaited 3rd bike has arrived! This is a repaint of Chromia that will combine with the other bike sisters
Revenge of the Fallen Voyager class
Sea Spray - Plays up an aquatic theme that Hasbro wishes it could do more with. Has flip-out flippers on feet, has scuba tanks. Scout class Breacher attaches to Sea Spray.
Night Ops Ratchet - (redeco)
Payload - Yellow repaint of Long Haul
Battle Blades Optimus Prime - New Voyager class w/ the Matrix of Leadership, has snap out swords, and tank canisters that pop off for weapons.
Revenge of the Fallen Leader class
Starscream - Prototype photogallery here. Has pop out missiles cannons on arms
Leader Optimus Prime - Has battle hooks and battle damage, new face, new deco
Revenge of the Fallen Activators
Bumblebee
Optimus Prime
Megatron
Battle Ops Bumblebee - about 2" taller than leader class, play up iconic character, flip out cannons, battle mask, converting plasma cannon
Human Alliance Jazz w/ Captain Lennox- Yes, it's a Solstice despite the death of Pontiac, the weapon converts to motorcycle for Lennox
Transformers Generations
Autobot Drift - As seen in the leaked red car prototype. Has swords and many points of articulation.
Thrust - Redeco of Takara's Gentei Thrust, without the chrome or lightning bolts.
Darkmount - Triplechanger homage to Straxus. Changes from tank to artillery base and has his signature pick weapon.
Power Core Combiners
Bruticus, now officially called Bombshock. Main figure is scout-sized with 4 legends-sized unique limbs. 5 figures combine, the spring-loaded vehicles automatically convert to form the limbs. The Aerialbots version is called Skyburst.
Any scout-class figure from this line can combine with the limbs. Each scout has 2 different heads; the combiner head and regular head.
2-Packs contain one commander figure and one mini-con figure.
Scout class figures can combine with any Powercore mini-con.
Huffer w/ Caliburst
Smolder w/ Chopster
Searchlight w/ Backwind
Icepick w/Chainclaw
Leadfooter w/Pinpoint
Rallybots lead by Double Clutch
Destructicons lead by Mudslinger
Store Exclusives
Masterpiece Grimlock with crown will be at Toys R Us in very different packaging
Autobot Blaster with Sleeljaw, Ramjorn, and Eject Will be seen at SDCC 2010 along with a new Mighty Muggs
Transformers: War for Cybertron
Jason and Brad were present from Activision
This summer there will be a hard cover novel by Alex Irving about the great war of Cybertron
Game from Activision, great story telling device which Hasbro may pursue further if this proves successful.
The Story takes place during the Civil War.
War for Cybertron Toys
Cybertronian Bumblebee
Optimus Prime
Megatron
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Posted by Doubledealer93 on February 13th, 2010 @ 7:08pm CST
Posted by TFBuyer on February 13th, 2010 @ 7:09pm CST
Posted by hyperconvoy69 on February 13th, 2010 @ 7:14pm CST
Posted by Doubledealer93 on February 13th, 2010 @ 7:16pm CST
Posted by Mkall on February 13th, 2010 @ 7:19pm CST
Doubledealer25 wrote:i really want to see the 3rd bike sister!!!!
You're not the only one
Posted by Doubledealer93 on February 13th, 2010 @ 7:23pm CST
Mkall wrote:Doubledealer25 wrote:i really want to see the 3rd bike sister!!!!
You're not the only one
trust me i know, but anyone think there will be more TFs generations figs to come?
Posted by Alex Jones on February 13th, 2010 @ 7:24pm CST
Battle Blades Optimus Prime - New Voyager class w/ the Matrix of Leadership, has snap out swords, and tank canisters that pop off for weapons.
Posted by Kibble on February 13th, 2010 @ 7:35pm CST
"--Almost all of Activision's War for Cybertron line is proprietary, which means that Activision owns most, if not all, the products"
Makes me nervous...
Posted by Valandar on February 13th, 2010 @ 7:37pm CST
Posted by autoconkevsta4 on February 13th, 2010 @ 7:47pm CST
Posted by autoconkevsta4 on February 13th, 2010 @ 7:48pm CST
Posted by YRQRM0 on February 13th, 2010 @ 8:02pm CST
Posted by Optillamanus on February 13th, 2010 @ 9:15pm CST
Posted by shockmatter on February 13th, 2010 @ 9:27pm CST
Posted by Mkall on February 13th, 2010 @ 9:29pm CST
shockmatter wrote:so unhappy that the PCC's limbs dont have robot modes
As am I. I'm very disappointed that they could make figs that turn from robot to vehicle to weapon to armor and back again, but they can't make a figure turn from a robot to a vehicle to a combiner limb.
Posted by Flux Convoy on February 13th, 2010 @ 9:32pm CST
Posted by Joeldarkmaster on February 13th, 2010 @ 9:40pm CST
Posted by UltraPrimal on February 13th, 2010 @ 10:06pm CST
Posted by zenosaurus_x on February 13th, 2010 @ 10:40pm CST
I'm mainly looking forward to Leader StarScream, I love Leader figures.
Posted by MrMunkeepants on February 14th, 2010 @ 12:38am CST
I wish I hadn't missed out on the blue version, anyone have that for sale?
new hunt for deceptions legends Ravage
if he has a decent alt mode, I might finally gt a movie Ravage. the blurry pics make it looks like a duck's head.
scout class Hubcap (red hot rod)
this guy looks really freaking cool, but I'll wait for the repaint - hopefully it will have a jaunty new head.
insecticon
sweet! think there will be a fan add-on to combine them?
new accurate voyager prime.... with matrix in his chest
wonder if this is the same one with the Jetfire parts? makes sense with a new mold. even with a Leader version, I might get this to fight voyager Grindor.
battle damage leader Prime
I am disappointed. adding sloppy black does not make it "battle damage." they could at least have changed the inaccurate red plastic of his neck and toes to silver like the Takara version (which is where the new head is from). things may change before release, but I'm skeptical.
Posted by Seibertron on February 14th, 2010 @ 1:25am CST
Generations - Darkmount (aka Straxus)
Toys R Us exclusive Masterpiece Grimlock
Power Core Combiners Destructicons
ROTF Deluxe Class Elita-1
ROTF Hailstorm
ROTF Legends Sandstorm
ROTF Scout Class Breacher and Insecticon
ROTF Deluxe Class Sea Attack Ravage
ROTF Sidearm Sideswipe (new mold)
ROTF Voyager Class Battle Blades Optimus Prime (new mold)
SDCC San Diego Comic-Con Blaster with Eject, Ramhorn, and Steeljaw
Posted by Burn on February 14th, 2010 @ 1:38am CST
Or maybe I should call it an achilles heal? Either way, target that spot and boom, down he goes.
Alt modes aren't too crash hot either.
I do like the look of Insecticon, and Sidearm Sideswipe should have been black with red flames.
Posted by Softimus Prime on February 14th, 2010 @ 1:45am CST
also, that voyager prime looks very good, almost a downscaled leader prime.
the power core combiners have a cool gimmck but dont really look cool to me.
Posted by Optillamanus on February 14th, 2010 @ 1:45am CST
Posted by Baha08 on February 14th, 2010 @ 1:48am CST
Also I calls em likes I sees em! I'm a Whale Biologist!
Posted by The_Cybertronian_Emperor on February 14th, 2010 @ 1:58am CST
Kibble wrote:Any mention/clarification of the availabilty of the War for Cybertron figs...if they'd be sold individually or if it's going to be some lame deal where you have to buy some product 3 times to get them all or if they're only available with the purchase of some other crap?
"--Almost all of Activision's War for Cybertron line is proprietary, which means that Activision owns most, if not all, the products"
Makes me nervous...
No need to be nervous, all this basically means, to my understand from class that is (I'm a business major so if I'm wrong please feel free to correct me) is that while Hasbro owns the rights to the Transformers brand, Activision owns the rights to War for Cybertron because they created it. All the designs are their own. So they pretty much have creative control over the War for Cybertron line. It's not like the Transformers and Transformers Revenge of the Fallen video games that were created using the movie and toy designs, this is the toys are being based off of the video games designs that are for the most part creations of the artist and designers at Activision. Again, if I'm wrong please feel free to correct me.
As far as the rest of everything goes... kinda tired of Bumblebee, Ratchet, Ironhide, Optimus Prime, Sideswipe, and Ravage repaints and resizes. I mean come on, just how many versions of Bumblebee and Optimus do we have already???
RotF: The new molds and repaints for the Scout Classes, Deluxe Classes, and Voyager Classes look great... particularly Brimestone, Jetblade, Hailstorm, and Sea Spray, who I still think is more deserving of being in the Generations line than RotF. And Elita-1 being black? I thought the third bike clone, I'm going by the movie on that classification, was suppose to be purple? But then again, It does leave room for a... you guessed it... repaint for Flareup or even Moonracer.
Generations and Power Core:Love the Scout Class Commanders, not too sure on the Combiners. The Scout Class Commanders in the Combiners looks good, but I'm not too thrilled about Legends Class limbs. In my opinion the Legends Class lack detail. But this is just a personal preference. Glad to see were finally getting Thrust, now it's only expected with the trend in repaints that we'll probably see Thundercracker and Dirge in future waves. Drift is pure win, period, end of discussion. Darkmount looked like a resize of RotF Bludgeon at first but I like the wheeled front end. And Blaster!!! About time... now Soundwave finally has his rival.
So far the new Generations line looks promising, RotF, I might get a few of them but I stick mainly to characters that were in the films unless the molds/repaints are just worth having.
Posted by Baha08 on February 14th, 2010 @ 2:01am CST
Posted by Jacob P. Galvatron on February 14th, 2010 @ 2:10am CST
No new mold, and isn't even the right color...
Sigh... at least that new Voyager Optimus is win.
Posted by Fires_Of_Inferno on February 14th, 2010 @ 2:22am CST
Posted by JRFitzpatrick7 on February 14th, 2010 @ 2:37am CST
Optillamanus wrote:Is it just me, or is Elita-1 just a Chromia repaint?
I dunno... I think its a new mol... a differ... ahh damn, you're right.
but is this wg=hat we get instead of Flare-up? Or as well as Flare-up? If the former, it seems a bit lazy, I'm wondering what the combined form is going to look like. I have 2 Chromias and an Arcee so i guess i'll start fiddling with them.
Looking forward to PCC, I can't even tell you. I'll get them all! And all subsequent repaints as well!
Posted by Mkall on February 14th, 2010 @ 2:49am CST
Legends
Ravage, Long Haul and Rampage are all easy passes. They just do not work for me at all.
Sandstorm is a big yes. I love Legends Beachcomber so I'll love this guy too.
Scouts
Hubcap is a maybe. I think the robot is a little too ROTF-y for my liking. That'll most likely change as I see more.
Brimstone looks like a walking Skeleton. At first I hated it, now I'm not so sure...
Crackstart is a must buy! I think he looks a lot like RObotMasters Wrecker Hook
Backfire is a pass. I have enough of the Reverb mold thanks
Insecticon is different enough that I'll probably buy it and all the eventual repaints.
Breacher is a good solid fig, and the fact that he's been developed to work with Sea Spray is a major plus in my book.
Deluxes
Ironhide, Bumblebee, Jetblade, Sea Attack Ravage, Sidearm Sideswipe, and Elita-1 are all passes.
Drift, Darkmount and Hailstorm are great figs IMO and will be picked up on sight.
I'll have to see pics comparing Thrust to Henkei Thrust before I commit.
Voyagers
Sea Spray is a big yes
Night Ops Ratchet is a big no
Payload I'll most likely get because soon I plan to blitz-buy all the ROTF Constructicons.
Battle Blades Prime is a no.
Leaders and Others
I have no use for either Leader SS or a horribly painted Prime
I don't collect Human Alliance so I won't start with Jazz, although the weapon-to-bike is creative
Battle Ops Bumblebee is a waste of Hasbro's time IMO.
Power Core Combiners
I could say I hate this or I like that, but when it finally comes down to it, I'll probably get the entire line. Some figs are definately better than others though. It does annoy me that the Gestalt limbs don't transform, but I'll probably just treat the limbs as Energon Prime treated his limbs; as drones. Not entirely sure what the Rallybots or Destructicons are, but I'll probably get them too.
Exclusives
I have no interest in either MP Grimlock or SDCC Blaster. That means one more for one lucky fan.
These are Mkall's thoughts. He has spoken.
Posted by Oilspill on February 14th, 2010 @ 2:58am CST
Also interesting that Hasbro have trademarked the name Hailstorm, as far as I know, this is a new name right? I'm hoping it means a Universe Starscrem/Ramjet repaint into Hailstorm along with a Sunstorm to finish off my Decepticon airforce
Posted by freaky777 on February 14th, 2010 @ 3:20am CST
Posted by kirbenvost on February 14th, 2010 @ 3:28am CST
Can't say there's much here that interests me. I wonder if Hasbro is moving away from G1 more and in a direction I'm not really interested in?
I guess time will tell.
Posted by tarZen on February 14th, 2010 @ 5:11am CST
Posted by cannonfodder4000 on February 14th, 2010 @ 6:45am CST
darkmount may be the best!
but the new voyager prime is great too! (i thought he was a repaint!)
but am i the only one to notice that we are getting alot of characters we didnt see before
they may be great toys but who are they ?!
Posted by Didicos on February 14th, 2010 @ 7:05am CST
Posted by vectorA3 on February 14th, 2010 @ 7:28am CST
As a sidenote for SW collectors - The Legacy Collection Expanded Universe wave (arguably the most anticipated wave of 2010 w/TFU Shaak Ti, K'Kruhk, Jason & Jaina Solo, darktrooper etc), will not be at all retail, only TRU as an exclusive. Again, will be extremely hard to find as the TRU employees & scalpers disintegrate them before they reach the pegs. SO THIS TRU EXCLUSIVE SH*%& is REALLY PISSING me OFF!!!!!! The Grimlock may not be as bad, since it's expensive, but it won't be released in large quantities --but these SW figures, believe me, will be a mother%^^*&*er to find.
I already have Blaster from when i was little. Great condition. I just want the tapes. (Ramhorn, Steeljaw & Rewind) I doubt anyone will just want him & not the tapes, if u r that person, please PM.
Posted by Mechastrike on February 14th, 2010 @ 7:38am CST
and they said Elita-1 was gonna be cancelled. i keep asking when is she gonna come out and "they" said she was cancelled. anyways i need a Moonracer to my Classics Powerglide so i guess she'll do. please don't slam me.
Posted by I want to be prime on February 14th, 2010 @ 7:41am CST
Posted by DevastaTTor on February 14th, 2010 @ 8:15am CST
Interesting that the Japanese ROTF Ravage repaint is essentially being released as Sea Attack Ravage.
More interesting that the TRU MP Grimlock gets the King Grimlock crown. Guess I just have to stop rushing out and buying the Takara version of these figures. Patience appears to pay off.
Posted by Lord Onixprime on February 14th, 2010 @ 8:42am CST
Mkall wrote:shockmatter wrote:so unhappy that the PCC's limbs dont have robot modes
As am I. I'm very disappointed that they could make figs that turn from robot to vehicle to weapon to armor and back again, but they can't make a figure turn from a robot to a vehicle to a combiner limb.
The minicons "vehicle" modes are most likely pretty lacking. Without robot modes they look to make a basic sized figure stand as tall as a large deluxe or about a small to average voyager. If they had independent robot modes they would not be able to extend the height as much, and their proportions would look wonky.
I too worry about Grimlock being a TRU exclusive. TRU's quality has been slipping, and it seems every exclusive they get comes and goes without me ever being able to find it. Lets hope I can find one. Grimlock is my most anticipated figure for the year.
Posted by Alex Jones on February 14th, 2010 @ 8:43am CST
Posted by Liftgate on February 14th, 2010 @ 9:47am CST
And Hailstorm looks good, but WHY are we not seeing GI Joe Crossovers yet?! Come on Hasbro, you had a movie that was a decent hit and a perfect opportunity, would have even cross-promoted the lines to some extent.
Perhaps some time in the future...
Posted by Predaprince on February 14th, 2010 @ 9:55am CST
Posted by dragons on February 14th, 2010 @ 10:15am CST
I have to agree on the Elita-1, really disappointing.. heres hoping Takara would give us a proper bike if Hasbro decides to not give us the proper one.. and after waiting for so long it better be purple and is able to combine.. Its the 1st and only reason I bought them (chromia & Arcee) for.
true if knew the 3rd bike would look like this i would have 2 chromias or pased on the 3 bikes all togeather big disspointing.
other than 3rd bike evey thing else looks good finaly a triple changer we havnt to many trpile changers in while other than animated, twins, shockwave, blitzwing .... & others
Posted by nemesis primus on February 14th, 2010 @ 10:20am CST
Posted by YRQRM0 on February 14th, 2010 @ 10:47am CST
On the other hand, that voyager Prime already seems like a must-have!
Posted by Kibble on February 14th, 2010 @ 10:49am CST
Jacob P. Galvatron wrote:at least that new Voyager Optimus is win.
YRQRM0 wrote:On the other hand, that voyager Prime already seems like a must-have!
I would agree that it looks good, and I'd even say there's a chance I'll get it, but when is enough, enough? Ultimately these things are going to be sitting on a shelf and I don't really need 25 of the same thing all huddled together. Either that or I should just set up a display of team movie Optimus vs. team movie Bumblebee playing football or something.
I think what it really boils down to is I'm fine with them pumping out OPs & BBs when they're easy passes, but it sucks when they actually look cool and I know I'll probably cave and buy my 5th, 6th, or 7th version of that movie character. Save the cool for something else...
Posted by zenosaurus_x on February 14th, 2010 @ 12:05pm CST
Whatever, I'm most excited about the Insecticon, that's gonna be awesome...now if only there was a Scout Class Ravage as well....
EDIT:there's a Legends class, even better!
I don't really get autobot figures(and my brother who does always buys the Leader Primes) so Voyager is a pass for me.