Hasbro Banking on "Transformers" Hitting It Big at Box Office

Hasbro Banking on "Transformers" Hitting It Big at Box Office

Monday, June 18th, 2007 5:46pm CDT

Categories: Movie Related News, Company News, Digital Media News
Posted by: Hotrod   Views: 11,509

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This has been a busy year so far for Hasbro. Not only have they produced their brand toys but they have also been producing toys for four major movies, including the Transformers Movie. Today a new article was posted by Yahoo.com talking about how Hasbro is banking on the movies to help make money and the movie they are really banking on is the Transformers Movie. Read the article by clicking here.

Credit(s): Yahoo.com


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Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170767)
Posted by Marsekay on June 18th, 2007 @ 5:56pm CDT
i hope they do well.
heres for a repeat of the 80's!!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170781)
Posted by i_amtrunks on June 18th, 2007 @ 6:09pm CDT
Interesting, although I dont like the sound of the Monopoly movie, I dont think it has the same kind of edge to it as Jumanji or Zathura...
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170785)
Posted by jgilkinson on June 18th, 2007 @ 6:12pm CDT
Marsekay wrote:i hope they do well.
heres for a repeat of the 80's!!


Seconded on both counts
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170788)
Posted by Booda on June 18th, 2007 @ 6:13pm CDT
Hasbro banking on Transformers?

...duh?
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170797)
Posted by Liege Evilmus on June 18th, 2007 @ 6:23pm CDT
Realy, not the Fantastic 4, or maybe a suprize Ghost Rider2!?!

WHODA THUNK IT!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170813)
Posted by dabattousai on June 18th, 2007 @ 6:32pm CDT
Anything to bump Spider-Man 3 out of #1, that movie was crap and it deserves to be pushed out.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170816)
Posted by Gierling on June 18th, 2007 @ 6:34pm CDT
*waits for Monopoly movie winging*

"What the Hell, the little bald rich guy charged $1000 to stay at his boardwalk hotel!... CHILDHOOD RAPIGE!!!"
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170822)
Posted by Sideshow Sideswipe on June 18th, 2007 @ 6:37pm CDT
they already have tons of our money and the movie's not even out yet.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170824)
Posted by Starscream_8_my_Dog on June 18th, 2007 @ 6:39pm CDT
Just wish they had made a decent Megatron Movie Figure. I'm more then happy with the entire movie line ( Though 76' Bumblebee and Ratchet were a bit "Underwhelming") , And though I do feel Brawl and Bonecrusher should have been voyager sized, there molds are otherwise great, Bonecrusher specially.

Heres hoping Hasbro has a great summer of profits, so we can have more great toys.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170869)
Posted by Wheeljack35 on June 18th, 2007 @ 7:12pm CDT
Oh I think the movie will do very well
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170876)
Posted by SilverSurferX on June 18th, 2007 @ 7:18pm CDT
Starscream_8_my_Dog wrote:Just wish they had made a decent Megatron Movie Figure. I'm more then happy with the entire movie line ( Though 76' Bumblebee and Ratchet were a bit "Underwhelming") , And though I do feel Brawl and Bonecrusher should have been voyager sized, there molds are otherwise great, Bonecrusher specially.

Heres hoping Hasbro has a great summer of profits, so we can have more great toys.


This is just wave one of this series of toys. Taking into account Hasbros penchant for making multiples of each toy to soak die hard fans like us dry of cash their will be voyager class of each deluxe toy. My true hope is that make an OP figure for the movie that truly "automorphs" (a step above Ultimate Bumblebee). I would really like to see a fully automated OP and would pay big bucks for it.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170892)
Posted by Booda on June 18th, 2007 @ 7:28pm CDT
Well, as much as Hasbro would like to milk the die-hards, they do have to have a general public market to make it worth mass-producing the figures.

Otherwise, you get BotCon exclusives.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170899)
Posted by Prowl76 on June 18th, 2007 @ 7:37pm CDT
Tranformers is going to be bigger than ever I think.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170911)
Posted by Spooner on June 18th, 2007 @ 7:45pm CDT
That article just stated what I've been saying for months - no royalties to pay + licensing deals with other companies = $$$.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170915)
Posted by Anonymous on June 18th, 2007 @ 7:46pm CDT
That would be hilarious if the film tanked.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171002)
Posted by Anonymous on June 18th, 2007 @ 8:26pm CDT
"That would be hilarious if the film tanked."--Salazaar

I agree. Instead of licensing the brand to Dreamworks, as Hasbro did, they should have been more involved in developing the Transformers franchise from its roots, as Marvel did with Spider-Man. Frankly, I'm not optimistic for this film's success. Sure, it will have a big opening week, but I doubt it will outdo "Spider-Man 3," "Shrek the Third" or "Pirates" in either opening or total gross receipts. Moreover, there is wider anticipation from a broader audience of people for the next Harry Potter film, which will debut one week after Transformers does. Harry Potter will crush Transformers. Bet on it!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171093)
Posted by AutobotJazz on June 18th, 2007 @ 9:22pm CDT
It doesn't suprise they're banking on this one. This could be their big brand this year. Make or break time is coming up.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171135)
Posted by Roboto750 on June 18th, 2007 @ 9:54pm CDT
dabattousai wrote:Anything to bump Spider-Man 3 out of #1, that movie was crap and it deserves to be pushed out.


Agreed! It was easily the 2nd worst movie I've seen in 2007 (the first being "Epic Movie" - WORST FILM EVER). I've seen a lot of movies this year too.

Anyway, I think TF will be successful enough for Hasbro and to warrant the sequels, whether or not it actually breaks some records (which, again, I feel it does have a shot at).

8)
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171194)
Posted by lockepsb on June 18th, 2007 @ 10:33pm CDT
I'm a Transfan, and I am kinda hoping it bombs so they can turn to Spielberg and ask why the hell he gave the helm to Michael Bay?
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171369)
Posted by Autobot032 on June 18th, 2007 @ 11:49pm CDT
Gierling wrote:*waits for Monopoly movie winging*

"What the Hell, the little bald rich guy charged $1000 to stay at his boardwalk hotel!... CHILDHOOD RAPIGE!!!"


...it's funny you should mention that.

Ridley Scott is at the helm of an upcoming Monopoly film. (No lie. http://enewsi.com/news.php?catid=190&itemid=11223)

Anywho, those of you wanting and wishing the movie would crash and burn are being absolutely ridiculous.

Believe me, you want this film to do well. You really do. If it crashes and burns, we'll never see another movie, and Bay/Spielberg were the only ones capable of legitimizing the entire thing.... any legitimacy will be out the window and we'll be laughed out of the theater.

In fact, if it does crash and burn and does enough damage to the rep...Hasbro might even consider cutting their losses and drop the toyline altogether.

Think about it for a second:

1.) You build a toyline, spending billions on it over the years.

2.) You take a cartoon (a cheesy, 30 minute commercial) and you get two of the biggest names in Hollywood behind it and they do their best to legitimize and give weight to something so brainless and weightless...

3.) You go for the gusto pushing this thing, and spending millions upon millions more on the toy construction.

...and then it all crashes and burns.

1.) You'll have spent all that money on the toyline, and it will most assuredly do worse than you expected.

2.) No movies, no cartoons, no legitimacy, and you drag down the names of two of the biggest in Hollywood. If Bay and Spielberg are taken down by this, no one else in the biz will want to go near the property. Hell, even Uwe Boll might run for the hills.

3.) Money down the drain.

....after all of that, wouldn't *YOU* consider dropping it altogether? Salvage what's left of your reputation, and move on while you can?

Anyone with normal business sense would at least consider it.

And if this crashes and burns like you wish....you may not see TransFormers ever again.

Remember...be careful what you wish for, you just might get it.

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