Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers

Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers

Tuesday, August 30th, 2016 4:34pm CDT

Categories: Toy News, People News, Company News, Digital Media News
Posted by: Va'al   Views: 31,569

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It will come as no surprise to people following the news on Transformers - from the Tencent game, to CybertronCon, to the recent Sun Wu Kong rumour, and all the way back to the Age of Extinction collaboration - but China is one of the biggest developing markets and audiences for the robot brand, and the general manager of Hasbro China also believes it to be the case. Speaking to China Daily, Zhang Yuchen had this to say:

The Transformers may have been around for more than three decades, but Zhang Yuchen, general manager of Hasbro China, the parent company of the brand, believes that the popularity of the iconic toy figures are just about to hit its peak, especially with four Transformers films set to hit the silver screens by 2025.

Zhang is optimistic that with the surge in nostalgia for the toys and the growing profitability of selling peripheral products from a movie in China, 2017 could very well be “the year of Transformers”.

“It’s been very exciting because over the last decade, the movie universe has given old fans something new and brought in a whole new generation of Transformers fans. That is probably one of the biggest forces driving Transformers in China,” said Zhang.

“We now expect to see explosive growth in the sale of Transformers products in China with the upcoming series of movies,” he added.


Similar trends have been noticed with the 2007 Paramount live-action movie in Western markets, too, so this is not entirely new. What is new is that the brand is looking to make a big mark in the country through media, movies, games, toys and a themed hotel in Shanghai in 2018. Remember:

The second installment of the movie franchise, Transformers: Revenge of the Fallen broke the 12-year box office record set by Titanic to become the most-watched foreign movie in China.

In 2014, the fourth movie, Transformers: Age of Extinction, generated 300 million yuan ($45 million) in China, contributing to almost one-third of the global revenue. The upcoming one in the franchise, Transformers: The Last Knight, is scheduled to be released in 2017.


Find out more here, and let us know what you think about this global development for the Transformers!

Credit(s): China Daily


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Re: Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers (1820203)
Posted by YoungPrime on August 30th, 2016 @ 8:03pm CDT
Tell Manager Zhang Yuchen many of us support Transformers despite the middle finger Hasbro and Bay give us with those films. They're gonna learn the hard way that Bays crap isn't Marvel Studios. >:oP
Re: Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers (1820210)
Posted by BERSEKAEL on August 30th, 2016 @ 8:53pm CDT
It would be easy to achieve... if... they don't produce stuff straight for clearance, like transformers 4.
Re: Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers (1820267)
Posted by Carnivius_Prime on August 31st, 2016 @ 3:21am CDT
YoungPrime wrote:Tell Manager Zhang Yuchen many of us support Transformers despite the middle finger Hasbro and Bay give us with those films. They're gonna learn the hard way that Bays crap isn't Marvel Studios. >:oP



Good, I can't stand Marvel Studios movies. I find them boring, pretentious, obnoxious, formulaic trash whereas I bloody love all robot fight scenes, transformations, lovely cars and other eyecandy from the TF films. And the toys. :)
Re: Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers (1820421)
Posted by RAR on August 31st, 2016 @ 1:53pm CDT
Quick show them Revenge of the Fallen toys so they demand that level of engineering and not more Power Attackers.

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