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"Transform Your Treat" with Hostess for a chance to win $25,000

Transformers News: "Transform Your Treat" with Hostess for a chance to win $25,000
Date: Wednesday, September 14th 2011 1:53pm CDT
Categories: Movie Related News, Press Releases, Contests
Posted by: Seibertron | Credit(s): Hostess

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TRANSFORM YOUR TREAT WITH HOSTESS FOR A CHANCE TO WIN $25,000

http://transformyourtreat.hostesscakes.com/

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This Halloween Hostess joins with "Transformers: Dark of the Moon" to offer an online sweepstakes with exciting prizes

Irving, TX, September 14, 2011 - Hostess®, maker of America's most iconic snack cakes, is partnering with Paramount Home Entertainment this Halloween to offer consumers a chance to win a grand prize of $25,000 and a host of other "Transformers: Dark of the Moon" prizes with the "Transform Your Treat" instant win game. As part of the alliance, Hostess is also introducing limited-edition TRANSFORMERS-themed snack cakes featuring OPTIMUS PRIME®, SHOCKWAVE, BUMBLEBEE, and SENTINEL PRIME from the box-office blockbuster movie, based on the iconic Hasbro TRANSFORMERS brand, in grocery stores across the country.

From September 12, 2011 to October 16, 2011, Hostess is inviting consumers to visit http://www.hostesscakes.com daily to play the "Transform Your Treat" instant win game online. By entering the online sweepstakes, consumers can watch their snack cake convert like a TRANSFORMERS robot for a chance to instantly win $25,000 or other prizes including Xbox 360® consoles, Transformers: Dark of the Moon videogames for Xbox 360®, Transformers: Dark of the Moon DVDs and one year supplies of Hostess snacks.

"We’re excited to bring together the sweet taste of Hostess snack cakes and the out-of-this-world excitement of Transformers: Dark of the Moon in our most action-packed Halloween celebration to date," said Amy Clark, Director of Snack Marketing for Hostess.

Hostess has also introduced these limited edition TRANSFORMERS-themed snack cakes which are available in grocery stores across the country:

Snoballimus OPTIMUS PRIME® - Blue Hostess SnoBalls® with red crème filling
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Chocwave SHOCKWAVE - Hostess CupCakes featuring red icing and metallic sprinkles
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Consumers can also find special edition TRANSFORMERS-themed packaging for iconic Hostess Twinkies® and Hostess Chocolate CupCakes through the Halloween season.

Plus, from October 17, 2011 to November 19, 2011, Hostess is offering consumers a $4 rebate with the purchase of two specially marked Hostess products and a Transformers: Dark of the Moon Blu-ray or DVD. Transformers: Dark of the Moon Blu-ray and DVD is available Friday, September 30. For official rules and additional information about these promotions visit www.hostesscakes.com.

While playing the "Transform Your Treat" online game, consumers can get in the Halloween spirit by printing out official masks of the TRANSFORMERS characters BUMBLEBEE and OPTIMUS PRIME. They can also find out what their TRANSFORMERS name is and share their new AUTOBOT or DECEPTICON name with friends on Facebook and Twitter.

For additional information about Hostess visit www.hostesscakes.com. Follow us on Twitter at www.twitter.com/hostess_snacks. Visit us on Facebook at www.Facebook.com/Hostess.

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Hostess Brands, Inc. is one of the nation's largest providers of fresh-baked bread and sweet goods, sold under various brand names including Wonder®, Merita®, Home Pride®, Nature's Pride®, Hostess®, Drake's®, and Dolly Madison. The Company is headquartered in Irving, Texas.

ABOUT "TRANSFORMERS: Dark of the Moon"
A mysterious event from Earth’s past threatens to ignite a war so big that the TRANSFORMERS alone will not be able to save the planet. Sam Witwicky (Shia LaBeouf) and the AUTOBOTS must fight against the darkness to defend our world from the DECEPTICONS’ all-consuming evil in the smash hit from director Michael Bay and executive producer Steven Spielberg. From Paramount Pictures in association with Hasbro and distributed by Paramount Home Entertainment, the film will debut in a Blu-ray/DVD Combo with a digital copy and on standard DVD on Friday, September 30, 2011.


Snoballimus OPTIMUS PRIME® - Blue Hostess SnoBalls® with red crème filling
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Chocwave SHOCKWAVE - Hostess CupCakes featuring red icing and metallic sprinkles
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Hostess Twinkies
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Hostess Cupcakes
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Shout! Factory Will Release Transformers Prime: Darkness Rising DVD December 6

Transformers News: Shout! Factory Will Release Transformers Prime: Darkness Rising DVD December 6
Date: Saturday, September 10th 2011 12:42pm CDT
Categories: Cartoon News, Press Releases
Posted by: LOST Cybertronian | Credit(s): Shout! Factory

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Here is the official Press Release from Shout! Factory who will release the Transformers Prime miniseries Darkness Rising on DVD December 6.

Prepare to Experience the World of TRANSFORMERS PRIME!

TRANSFORMERS PRIME:
DARKNESS RISING

A 5-Part Original Miniseries Hitting
Home Entertainment Shelves Nationwide

OWN IT ON DVD DECEMBER 6, 2011
FROM SHOUT! FACTORY

"MEGATRON has not been seen nor heard from in sometime, and if his
return is imminent, it could be catastrophic," said OPTIMUS PRIME.



The lure of the TRANSFORMERS saga starts a new chapter as all foes return, legendary heroes rise, and new ones are found in unlikely places. The new CGI animated series TRANSFORMERS PRIME, which currently airs on The Hub television network and is a Hasbro Studios production, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of fans. Arch rivals the AUTOBOTS and the evil DECEPTICONS, lead by MEGATRON once again face-off in their rivalry for control of Earth in this new show. Celebrate the triumphant return of the AUTOBOTS through cutting-edge CGI animation with TRANSFORMERS PRIME - DARKNESS RISING. Early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The Hub. OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET, BULKHEAD, and many others are back to "roll out" against MEGATRON's latest attempt to conquer Earth. And MEGATRON proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the DECEPTICON hordes, but they find increased strength through bonds forged with three human teenagers, taking the human drama to levels as yet unseen by the franchise.

On December 6, 2011, Shout! Factory, in collaboration with Hasbro, Inc, will release TRANSFORMERS PRIME - DARKNESS RISING DVD, featuring the entire five action-packed episodes. Delivering a new level of heavy metal action and family entertainment for all ages, this highly collectible DVD is priced to own with a suggested retail price of $14.97.

TRANSFORMERS PRIME - DARKNESS RISING boasts an all-star voice cast, including Peter Cullen, Frank Welker, Steve Blum, Jeffrey Combs, Dwayne Johnson, and other notables. TRANSFORMERS PRIME is produced by Hasbro Studios. Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as writers for the feature films TRANSFORMERS and TRANSFORMERS: Revenge of the Fallen.


About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company's world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as THE TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multiplatform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory's DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company's audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable "best of" compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.

Official Press Release: Transformers Dark of the Moon Coming to Blu-ray and DVD on September 30th

Transformers News: Official Press Release: Transformers Dark of the Moon Coming to Blu-ray and DVD on September 30th
Date: Friday, September 9th 2011 11:04am CDT
Categories: Movie Related News, Press Releases, Company News
Posted by: El Duque | Credit(s): Paramount

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Let the speculation end! Paramount has just issued the following official press release regarding the Transformers Dark of the Moon home release date. The film will debut on Blu-ray/DVD Combo with a digital copy and on standard DVD on Friday, September 30th, 2011, followed by a deluxe Blu-ray and DVD release, including a Blu-ray 3D, in the coming months. See the full press release below:

TRANSFORMERS: Dark of the Moon

  • Street date: September 30, 2011
  • Runtime: 154 minutes
  • SRP: $19.99 (Single-disc DVD)
  • $29.99 (Blu-ray/DVD Combo with digital copy)



HOLLYWOOD, Calif., Sept. 9, 2011 /CNW/ -- Spectacular action, stunning visual effects, non-stop thrills and fan-favorite characters including OPTIMUS PRIME, BUMBLEBEE and Sam Witwicky rocketed Transformers: Dark of the Moon into the stratosphere, with the latest installment of the wildly popular TRANSFORMERS franchise surpassing its predecessors to earn over $1.1 billion at the worldwide box office. From Paramount Pictures in association with Hasbro, the breathtaking film redefines the scale, scope and emotional impact of what a blockbuster can be with the ongoing epic story of the mighty AUTOBOTS in a thrill-packed adventure that the whole family can enjoy. Distributed by Paramount Home Entertainment, the film will debut in a Blu-ray/DVD Combo with a digital copy and on standard DVD on Friday, September 30, 2011, followed by a deluxe Blu-ray and DVD release, including a Blu-ray 3D, in the coming months.



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"For fans who can't wait, the Blu-ray release in September will deliver an awesome ride with the movie in stunning 1080p high definition and a 7.1 Dolby TrueHD soundtrack that was personally overseen by our phenomenal supervising sound mixer just for the Blu-ray," said director Michael Bay. "As you know, we put a lot of effort into the 3D experience for the theatrical release and I want to make sure we get it right for home viewing--and that process takes time. So stay tuned for an even more incredible release that will include the film on Blu-ray 3D and loads of bonus features."

From director Michael Bay and executive producer Steven Spielberg, in association with Hasbro, Transformers: Dark of the Moon explodes with high-octane action when a mysterious event from Earth's past erupts into the present day threatening to bring a war to Earth so big that the TRANSFORMERS alone will not be able to save us. Stars Shia LaBeouf (Indiana Jones and the Kingdom of the Crystal Skull), Josh Duhamel (Life As We Know It), Tyrese Gibson (Four Brothers) and John Turturro (The Good Shepherd) have returned along with a host of new stars including Patrick Dempsey ("Grey's Anatomy"), Frances McDormand (Fargo) and John Malkovich (Beowulf). The film also features the voices of Leonard Nimoy ("Star Trek") and Hugo Weaving (Captain America: The First Avenger) and introduces newcomer Rosie Huntington-Whiteley.



Disc Specifications


The Transformers: Dark of the Moon Blu-ray is presented in 1080p high definition with English 7.1 Dolby TrueHD and--in a first for Paramount Home Entertainment--English 5.1 Discrete Dolby Digital and English 2.0 Discrete Surround Dolby Digital tracks, each of which was individually mastered to ensure optimal sound for the home entertainment experience. The disc additionally features French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital, Portuguese 5.1 Dolby Digital and English Audio Description with English, English SDH, French, Spanish and Portuguese subtitles.

The DVD in the Combo pack is presented in widescreen enhanced for 16:9 televisions with Dolby Digital English 5.1 Surround, English 2.0 Discrete Surround, French 5.1 Surround, Spanish 5.1 Surround and English Audio Description and English, French, Spanish and Portuguese subtitles. The digital copy is presented in English 2.0 Stereo with no subtitles.

The single-disc DVD is presented in widescreen enhanced for 16:9 televisions with Dolby Digital English 5.1 Surround, English 2.0 Discrete Surround, French 5.1 Surround, Spanish 5.1 Surround and English Audio Description and English, French, Spanish and Portuguese subtitles.



Epic Marketing Support


The Transformers: Dark of the Moon Blu-ray and DVD debut will be supported by a massive marketing and promotional campaign befitting the mega-hit status of the franchise. In addition to a multi-million dollar advertising blitz spanning television, print, radio and online, a stellar array of allies has joined forces with Paramount Home Entertainment to transmit the AUTOBOTS' message to all inhabitants of the globe.

Hasbro will host a "Roll Out In PRIME Style" sweepstakes in the U.S. giving entrants the chance to "Win a Ride to School" with the AUTOBOTS! The grand prize winner will be picked up by BUMBLEBEE and transported to school where OPTIMUS PRIME will be waiting with TRANSFORMERS toys and products in his trailer. Details are available at http://www.TransformersPrimeStyle.com.

Also in the U.S., Hostess will feature TRANSFORMERS images on millions of packages and will have thousands of displays in grocery and convenience stores across the country. The company will also host a branded "Transform Your Treat" sweepstakes that gives consumers the chance to win a variety of valuable prizes. Additionally, Hostess will offer consumers a $4 rebate on the purchase of Transformers: Dark of the Moon Blu-ray or DVD with purchase of two (2) Hostess products (additional details available at http://www.hostesscakes.com). Energizer will offer coupons good for $5 off the Transformers: Dark of the Moon Blu-ray or DVD at retailers throughout the U.S. via special displays and packaging.

In Canada, 250,000 Kernels Popcorn Shakers have been outfitted with Transformers: Dark of the Moon promotional branding in support of a consumer sweepstakes tied to the home entertainment release. The Popcorn Shakers will be available at major retailers across the country.



Synopsis


A mysterious event from Earth's past threatens to ignite a war so big that the TRANSFORMERS(TM) alone will not be able to save the planet. Sam Witwicky (Shia LaBeouf) and the AUTOBOTS(TM) must fight against the darkness to defend our world from the DECEPTICONS'(TM) all-consuming evil in the smash hit from director Michael Bay and executive producer Steven Spielberg.



About Hasbro, Inc.


Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.



About Paramount Home Entertainment


Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.







TRANSFORMERS: Dark of the Moon
------------------------------
Street date: September 30, 2011
Runtime: 154 minutes
SRP: $19.99 (Single-disc DVD)
$29.99 (Blu-ray/DVD Combo with digital copy)



PG-13 for intense prolonged sequences
of sci-fi action violence, mayhem
and destruction, and for language,
U.S. Rating: some sexuality and innuendo
Canadian Rating: PG for violence and coarse language


Hasbro at New York Comic Con!

Transformers News: Hasbro at New York Comic Con!
Date: Thursday, September 8th 2011 4:01pm CDT
Categories: Toy News, Event News, Press Releases, Company News
Posted by: El Duque | Credit(s): Hasbro

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We just received the following press release from Hasbro announcing their first ever presence at New York Comic Con, October 13-16 at the Javits Convention Center in New York City, as well as Hasbro's title sponsorship of the "NYCC Kids!" Day at the convention. There is also mention of HasbroToyShop.com special edition products made for the convention.

See the press release below:


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HASBRO ANNOUNCES NEW YORK COMIC CON DEBUT AND TITLE SPONSORSHIP OF “NYCC KIDS!”

The Global Branded Play Company to Showcase Its Iconic Pop-Culture Properties at the Convention and Host the National BEYBLADE Championship at New York Comic Con’s “NYCC Kids!”


PAWTUCKET, R.I. – SEPTEMBER 8, 2011 - For the first time at New York Comic Con, Hasbro, Inc. (NASDAQ: HAS) will attend the convention at the Javits Convention Center in New York City from October 13-16 to present many of its iconic brands and meet with fans. Hasbro will have a significant booth presence featuring current and upcoming products from its TRANSFORMERS, G.I. JOE, JEM AND THE HOLOGRAMS and KRE-O brands and BEYBLADE, MARVEL and STAR WARS lines. Additionally, Hasbro will host panels for several of its properties and action figure lines as well as offer for sale several HasbroToyShop.com special edition products made for New York Comic Con convention goers.

In addition to its booth exhibition during the main convention, Hasbro will be the title sponsor of New York Comic Con’s “NYCC Kids!” taking place on Sunday, October 16. Within NYCC Kids!, Hasbro will host the National BEYBLADE Championship where semi-finalists from around the country will battle in head-to-head competition to be crowned the BEYBLADE U.S. Champion. The BEYBLADE National Championship winner will be awarded travel to the BEYBLADE World Championship, in Toronto, Canada in March 2012. A worldwide phenomenon, BEYBLADE is a battling tops game with a focus on strategy and high-performance competition. Kids collect, customize and compete head-to-head to be the last BEYBLADE top spinning. Fans can visit http://www.BeybladeBattles.com for additional information, official rules and kids 8-13 can register for regional qualifier events.

“Hasbro is looking forward to an exciting and substantial presence for its first ever participation in New York Comic Con,” said Jeff Jackson, vice president of U.S. marketing for Hasbro. “As this show continues to grow we’re thrilled to be attending this year to offer our fans the opportunity to engage with Hasbro’s brands in unique ways at both the convention and NYCC Kids! events.”

Hasbro’s NYCC Kids! presence will also offer families the opportunity to experience its new KRE-O TRANSFORMERS line of construction toys and new NERF VORTEX line of disc blasters. More details about Hasbro’s booth, panels, special edition New York Comic-Con figures and other special events at the convention will be released in the coming weeks. Hasbro will be located at booth #302. For more information about New York Comic Con and NYCC Kids!, fans and families can visit http://www.NewYorkComicCon.com

# # #

About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.


Bumblebee Camaro to Appear in Dragon Con Parade

Transformers News: Bumblebee Camaro to Appear in Dragon Con Parade
Date: Wednesday, August 31st 2011 11:13pm CDT
Categories: Movie Related News, Event News, Press Releases
Posted by: LOST Cybertronian | Credit(s): Geekmediaexpo.com

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Geekmediaexpo.com sent us a press release regarding the Bumblebee Camaro appearing in the Dragon Con Parade in Atlanta, GA on September 3.

ATLANTA, GA - Transformers fans rejoice! Thanks to Nashville's Geek Media Expo (GMX), Atlanta will have a sneak preview of a Bumblebee Camaro, the official version of which will not available on the market until later in September.

Auto company GM announced earlier in the year that they would be releasing a Bumblebee special edition Chevrolet Camaro. The car, complete with the black rally stripes, unique spoiler, and Autobot shields, is sure to be popular among fans and collectors alike, but with the cars available only in limited supply, it is unlikely that most Transformers fans will see many on the road.

That will change this Saturday, September 3rd, when a similar Camaro will appear in the annual Dragon*Con parade, which is free to the public. The car, sponsored by GMX, will appear along with the GMX Girls, who will be ready just in case any Decepticons attack.

The GMX Girls can also be visited at the Geek Media Expo booth within Dragon*Con, where pre-registration for the Nashville convention, held October 21-23, can be purchased.

For more information about the Bumblebee Camaro, visit http://www.facesofgm.com/2011/08/25/”transformers”-fan-gives-bumblebee-extra-sting/

ABOUT GMX:
What is GMX? GMX (Geek Media Expo) is a multi-media entertainment showcase and social conference for fans of Popular Arts including Sci-Fi, Fantasy, Comic Book, Graphic Novel, Literature, Stygian Fiction, Video Gaming, and Board Gaming genres.

GMX: Volume 3
October 21-23, 2011
Millennium Maxwell House Hotel, Nashville TN
http://GeekMediaExpo.com


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Dark Of The Moon Back in Imax 3D August 26 - September 8

Transformers News: Dark Of The Moon Back in Imax 3D August 26 - September 8
Date: Tuesday, August 23rd 2011 11:26am CDT
Categories: Movie Related News, Press Releases, Digital Media News
Posted by: LOST Cybertronian | Credit(s): Paramount

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Details have emerged about Transformers: Dark Of The Moon being brought back for Imax 3D. Here is a press release directly from Paramount stating that they will re-release DOTM briefly August 26 - September 8 in 246 North American Imax theaters. Check your local listings for further details.



Paramount wrote:PARAMOUNT PICTURES’ 3-D MOVIE TRANSFORMERS: DARK OF THE MOON LAUNCHES BACK INTO IMAX® THEATRES FOR EXTENDED TWO-WEEK RUN

Film Grosses $1,095 Billion to Date
Los Angeles, CA (August 23, 2011) – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures announced today that Transformers: Dark of the Moon, the third film in the blockbuster Transformers franchise, is returning to 246 IMAX® domestic locations for an extended two-week run from Friday, Aug. 26 through Thursday, Sept. 8. During those two weeks, the 3-D film will play simultaneously with other films in the IMAX network.
Since its launch on June 29, Transformers: Dark of the Moon has grossed $1,095 billion globally, with $59.6 million generated from IMAX theatres globally.
“The fans have spoken and we are excited to bring Transformers: Dark of the Moon back to IMAX theatres,” said Greg Foster, IMAX Chairman and President of Filmed Entertainment. “The film has been a remarkable success and we are thrilled to offer fans in North America another chance to experience the latest chapter in this history making franchise.”
Transformers: Dark of the Moon: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.
About Transformers: Dark of the Moon
Shia LaBeouf returns as Sam Witwicky in Transformers: Dark of the Moon. When a mysterious event from Earth's past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us.

Transformers: Dark of the Moon is the third film in the Transformers franchise and the first shot in 3D. It is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. The film has been rated PG-13.
© 2011 Paramount Pictures Corporation. All Rights Reserved.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.
© 2011 Hasbro. All Rights Reserved.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.


About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX®, IMAX 3D®, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®.



IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of June 30, 2011, there were 560 IMAX theatres (417 commercial multiplex, 25 commercial destination and 118 institutional) operating in 46 countries.



IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

Auto Assembly 2011: Update on riot situation

Transformers News: Auto Assembly 2011: Update on riot situation
Date: Wednesday, August 10th 2011 3:43am CDT
Categories: Event News, Press Releases
Posted by: Dead Metal | Credit(s): Auto Assembly

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Hi everyone,

Naturally, we know that many of you are still concerned about events in Birmingham but we wanted to reassure you about what is happening and keep you up to date about what we are doing to ensure the convention continues as smoothly as possible.

First, some of you may have heard that coaches to Birmingham have been cancelled. As far as we have heard, Digbeth Coach Station has been temporarily closed but coaches are being diverted to Edgbaston which is approximately 1 miles outside of the city centre so this will just be a short taxi ride to the convention hotel. As there are still a few days to the convention, we believe that there is still time for the station to re-open.

Secondly, while there were still incidents last night, they were significantly reduced following the increased police presence in the city centre. Last night over 500 police officers were in the centre and did a fantastic job containing the violence and disruptions and keeping this to a minimum.

For those of you coming to the convention this weekend, don't forget that we have an active Event Page on Facebook that you can join:- http://www.facebook.com/event.php?eid=141185125921522 . We are leaving to head off to the convention at noon today but we will still be posting updates throughout the day on Facebook and leading right up to the convention and other attendees will post details of travel share plans and general discussions of incidents that they may find out in relation to the convention. To allay any concerns that you may have regarding part of the content of the convention this year, both David Kaye and David Wise are already in the UK and Gregg Berger is leaving the US today to arrive tomorrow morning so all our guests of honour will be in the UK by tomorrow morning!

Just remember guys... "Nothing's going to stand in our way!". We're very close to setting a NEW European attendance record and with YOUR help, we are determined to make this the BEST convention we have ever held!

People are already looking at making car share or travel share plans, arrangements to travel to hotels together or in groups for those not staying in the convention hotel so we are making every effort to cover ever eventuality this year.

Simon Plumbe
Committee Head, Auto Assembly

Auto Assembly 2011 - 12th - 14th August 2011.
The Holiday Inn Birmingham City Centre, Birmingham, England

web - http://www.autoassembly.org.uk
forum - http://autoassembly.proboards.com
Youtube - https://www.youtube.com/autoassembly
Twitter - http://www.twitter.com/auto_assembly

Auto Assembly is sponsored by:

Toyz and Gamez - www.toyzandgamez.co.uk
Transformers @ The Moon - www.transformertoys.co.uk
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Dark Of The Moon Passes $1 Billion in Box Office Receipts

Transformers News: Dark Of The Moon Passes $1 Billion in Box Office Receipts
Date: Wednesday, August 3rd 2011 6:38am CDT
Categories: Movie Related News, Press Releases
Posted by: LOST Cybertronian | Credit(s): Paramount

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Views: 61,689

Paramount Pictures has announced that Transformers: Dark Of The Moon has passed the $1 Billion dollar benchmark. This is a monumental achievement for our favorite Robots In Disguise. Here is the official Paramount announcement.

Paramount Pictures wrote:“TRANSFORMERS: DARK OF THE MOON” CROSSES $1 BILLION WORLDWIDE


HOLLYWOOD, CA (August 3, 2011) – Worldwide box office receipts for TRANSFORMERS: DARK OF THE MOON, have hit $1 billion, Paramount Pictures announced today. To date, the third installment of the hit Transformers franchise, and the first shot in 3-D, has grossed $338 million in U.S. (through Monday) and $663 million internationally (through Tuesday).

“TRANSFORMERS: DARK OF THE MOON is the first billion dollar grossing movie in the history of Paramount Pictures, marking a substantial milestone in the 99 year life of this legendary studio," said Brad Grey, Chairman & Chief Executive Officer of Paramount Pictures. “We are grateful for the extraordinary work of Michael Bay and his film-making team, executive producer Steven Spielberg, and everyone at Paramount around the globe who played a part in helping make this latest TRANSFORMERS one of the 10 highest grossing films worldwide of all time".

Earlier this summer, Paramount was the first studio to reach $1 billion in domestic grosses, aided by the $180.7 million opening of TRANSFORMERS: DARK OF THE MOON over the July 4th holiday. This is the fifth year in a row that Paramount has reached the milestone before any other studio. Paramount Pictures International crossed the $2 billion mark on July 30th, making it the first for any studio this year to reach the benchmark. The studio has had six consecutive movies earning over $100 million at the domestic box office in 2011.

TRANSFORMERS: DARK OF THE MOON is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. When a mysterious event from Earth’s past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand.

© 2011 Paramount Pictures Corporation. All Rights Reserved.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.
© 2011 Hasbro. All Rights Reserved.

For more information, go to www.TransformersMovie.com

# # #


ABOUT PARAMOUNT PICTURES CORPORATION
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

Transformers to visit Lane Motor Museum in Nashville, TN.

Transformers News: Transformers to visit Lane Motor Museum in Nashville, TN.
Date: Thursday, July 28th 2011 12:36am CDT
Categories: Event News, Press Releases
Posted by: First Gen | Credit(s): Geek Media Expo

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Views: 66,934

Thanks to the folks at Geek Media Expo, TransFans in Nashville, Tennessee will get a special treat. Running now until August 15th, 2011, the "Transformers" will be making a special appearance for the public. Here's the press release on this rare event:

TRANSFORMERS TO VISIT LANE MOTOR MUSEUM
Nashville, TN - A new group of vehicles is making its way into the Lane Motor Museum that will surely capture the hearts of enthusiasts young and old: Transformers.
Transformers are a popular series of action figures that can be shifted from a robot into an animal, device, or, most commonly, a vehicle. While the toy line was originally introduced in the 1980s, it has gained a recent revival thanks largely to a series of live-action movies and the reintroduction of the figures themselves.
The extensive collection of Transformer models, generously provided by Nashville local Lucas Leverett, will be on display at the museum from July 15 until August 12, and will feature popular characters Optimus Prime and BumbleBee, as well as many other favorite characters from both the original and modern series.
If visitors look closely in the garage at Lane Motor Museum, they will spy an incredibly rare vehicle: the six-wheeled Citroen CX Tissier. This car is the root inspiration for the character of Rodimus Prime, successor to Optimus Prime in the 1986 Transformers animated film. Transformers and car enthusiasts alike will rarely glimpse this car, but Lane provides an excellent chance to see the real-life car.

Image

Leverett is a lifelong Transformers enthusiast, and his love of the series and all things "geek" inspired him to work with and eventually chair both the Middle TN Anime Convention and Geek Media Expo, annual events aimed at bringing together like-minded fans. His next event, the Geek Media Expo Volume 3, takes place in October. To learn more about either event, visit http://MTAC.net or http://GeekMediaExpo.com.
Lane Motor Museum features 150 unique cars and motorcycles dating from the 1920s to modern models, and includes amphibious vehicles, microcars, prototypes, and much more. For more information on hours of operation or admission prices, visit http://lanemotormuseum.org.
# # #

For further information, contact:
Dorene Ireland Hitt
Promotions Section Chief
Geek Media Expo
dorene.hitt@whatisgmx.net
http://whatisgmx.net


So if you're in the Nashville area, here's a chance to see some rare cars that helped inspire some of the most beloved characters in the Transformers Universe!

Keep your optics locked, right here at Seibertron.com, your Ultimate Transformers Resource.

Transformers: Dark of the Moon Posts IMAX Launch Record in China for a U.S. Movie

Transformers News: Transformers: Dark of the Moon Posts IMAX Launch Record in China for a U.S. Movie
Date: Monday, July 25th 2011 9:27pm CDT
Categories: Movie Related News, Press Releases
Posted by: El Duque | Credit(s): Paramount, Box Office Mojo

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Views: 70,754

Transformers Dark of the Moon continues it's record setting run! Take a look at the latest press release issued by Paramount Pictures regarding the film's launch in China.

Current stats courtesy of Box Office Mojo:

Domestic: $325,841,185 36.9%
+ Foreign: $556,600,000 63.1%
= Worldwide: $882,441,185


Paramount Pictures' Transformers: Dark of the Moon Posts IMAX Launch Record in China for a U.S. Movie


July 25, 2011 8:16 PM ET

LOS ANGELES, July 25, 2011 (GLOBE NEWSWIRE) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX), and Paramount Pictures announced today that Transformers: Dark of the Moon, the highly anticipated third film in the blockbuster Transformers franchise, surged to an IMAX opening launch record for a U.S. movie in The People's Republic of China, garnering approximately $3.7 million on 31 screens over the four-day opening, for a per-screen average of $120,000. This represents IMAX's widest release in China to date, and surpasses the previous IMAX opening weekend record of $97,400 per screen for Avatar.

Since its launch on June 29, Transformers: Dark of the Moon has grossed $45.5 million globally in IMAX® theatres, surpassing the $44 million of gross box office generated by Transformers: Revenge of the Fallen:The IMAX Experience. The film will open in Japan this coming weekend. Globally, the film has generated total box office of $882 million to date.

"We're extremely pleased with such record results for an IMAX DMR film in China," said IMAX CEO Richard L. Gelfond. "Chinese audiences are clearly seeking out The IMAX Experience® through U.S. blockbusters and numbers like these illustrate why China presents an exciting – and growing – opportunity for IMAX. By year-end, we anticipate having 85 theatres operating in Greater China, more than double the 40 theatres we had open at the end of 2010."

"These fantastic box office results are a testament to all of our great partners in China," said Greg Foster, IMAX Chairman and President of Filmed Entertainment. "In addition, Michael Bay and Paramount Pictures have delivered a fan favorite and moviegoers around the world continue to come out in force to see this latest installment of the Transformers franchise in IMAX."

Transformers: Dark of the Moon: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

About Transformers: Dark of the Moon

Shia LaBeouf returns as Sam Witwicky in Transformers: Dark of the Moon. When a mysterious event from Earth's past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us.

Transformers: Dark of the Moon is the third film in the Transformers franchise and the first shot in 3D. It is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. The film has been rated PG-13.

© 2011 Paramount Pictures Corporation. All Rights Reserved.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.

© 2011 Hasbro. All Rights Reserved.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

About IMAX China

IMAX China is a wholly-owned subsidiary of IMAX Corporation, and is incorporated under the laws of Hong Kong. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theatres deliver the world's best cinematic presentations using proprietary IMAX®, IMAX 3D®, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of March 31, 2011, there were 528 IMAX theatres (408 commercial, 120 institutional) operating in 46 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at http://www.imax.com. You may also connect with IMAX on Facebook ( http://www.facebook.com/imax ), Twitter ( http://www.twitter.com/imax ) and YouTube ( https://www.youtube.com/imaxmovies ).

The IMAX Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6469

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by IMAX, the performance of IMAX DMR films, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions, foreign currency fluctuations and IMAX's prior restatements and the related litigation and investigation by the SEC and the ongoing inquiry by the OSC. These factors and other risks and uncertainties are discussed IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

CONTACT: Entertainment Media:
IMAX Corporation - Santa Monica
Rebecca Klein
310-255-5656
rklein@imax.com

Principal Communications Group - Los Angeles
Melissa Zukerman/Paul Pflug
323-658-1555
melissa@pcommgroup.com
paul@pcommgroup.com

Investors:
IMAX Corporation - New York
Heather Anthony
212-821-0121
hanthony@imax.com

Business Media:
IMAX Corporation - New York
Ann Sommerlath
212-821-0155
asommerlath@imax.com

Sloane & Company - New York
Whit Clay
212-446-1864
wclay@sloanepr.com

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