A Message from Dave Brandon, Chairman & CEO, Toys'R'Us

Transformers News: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us

Sunday, October 29th, 2017 3:33AM CDT

Categories: Press Releases, Company News
Posted by: Va'al   Views: 16,293

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We have received communication from Dave Brandon, the CEO of Toys'R'Us, given all the news about their Chapter 11 process and its repercussions on Hasbro and toy sales in general for this year, speaking on how the stores will be dealing with it all, and how they plan on assuaging some fears of the general public. You can read the whole message below, and join the conversation in the Energon Pub.

Dear Valued Customer,

As you may know, in September we announced that we were beginning a formal process – known as Chapter 11 – designed to strengthen our financial position and allow us to reinvest in our business. This was a proactive and voluntary move that gives us the opportunity to reset and do the things necessary to continue to earn your business now and well into the future.

I’m writing today because I want to assure you that you can continue to shop with us with confidence, in store or online. Your local Toys"R"Us and Babies"R"Us stores are open and our team members are standing by ready to help. You should also know that we are continuing to honor our various customer programs including Registry, Endless Earnings, Geoffrey's Birthday Club, gift cards and warranties.

With the holidays just around the corner, we have a number of exciting things in store for you:

Price Match Promise¹ – If you find a toy or baby product at a lower price at one of our competitors, Toys"R"Us will match the price. Not only will we match competitor’s prices in store, we’ll donate an additional $1 to Toys for Tots every time you price match now thru 12/24, up to $1 million.

Parents Night Out² – As a parent, I found it was always tough to find time to shop when the kids weren’t looking, so this year Toys"R"Us is hosting special events on Sunday, November 12 and Thursday, November 30 from 8-10pm local time. During these very special events, customers will have access to a shopping expert, hot toy demonstrations, games and treats (think hot chocolate bar, raffles and more) plus a sweepstakes where Rewards"R"Us members have a chance to win a trip for 4 to New York City.

Layaway and Then Some³ – We will once again offer free layaway services this holiday season, waiving the usual fee. Plus, every single day from Sunday, November 5, through Saturday, December 9, Toys"R"Us will select one layaway customer who will receive a $200 TRU gift card to put towards their layaway.

Play Lab – I have seven grandkids who would love nothing more than to visit one of our stores to test drive the newest toys. On Sunday, November 1, forty-two Toys"R"Us locations across the country will open designated play spaces in their stores. Shopping list meets play time.

Play Chaser™ – Our new augmented reality gaming app is turning our toy stores into an interactive playground. It’s also connected to our much-awaited holiday catalog, The Ultimate Guide to Play. Kids can now build their favorites list using the app.


These are just a few of the exciting changes I’m most excited for this holiday. No matter how you choose to shop with us, know that you can continue to count on us for an outstanding experience. We have been in the business of bringing joy to kids for nearly seven decades, and we welcome the opportunity to serve you this holiday season and long into the future.


Sincerely,

Transformers News: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us
Credit(s): TRU
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Re: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us (1918819)
Posted by Stuartmaximus on October 29th, 2017 @ 6:57am CDT
apart from their bloody prices! :-x
Re: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us (1918857)
Posted by hurricane567 on October 29th, 2017 @ 12:06pm CDT
Yes, there's a huuuuge profit margin on those Bumblebee headphones, but only if someone buys them! The profit margin on an actual Bumblebee Transformer might be a lot less, but the odds of it getting sold are much better.
Re: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us (1918875)
Posted by cloudballoon on October 29th, 2017 @ 2:38pm CDT
Here in Canada, I don't get how we can complain much about TRU's TF toy prices. Their main line TF prices are only a few cents higher than Walmart's. Like $19.99 vs. $19.97 for a TR DLX. They have similar prices for Legend, Deluxe and Voyager except Leader - TRU is $5 more expensive than WM.

But TRU runs far more sales on TF toys than Walmart & price-match. I'd say 75% of my TFs were purchased at sale prices (through sales of the week or rain checks from previous sales) at TRU.

TRU exchange policy is also better. I can exchange any figure from the same line to a different one with minimum hassle. This is not possible at Walmart.

Only thing I can complain are the shelf-warmers, but that's not *my problem* per se, as I can get TF figures I want 90% of the time at TRU... eventually. I'm just concern the losses incurred on TRU's finances about those shelf-warmers.

If we all want TRU to get through this tough time, we should find out how TRU can help themselves by improving their purchasing analysis. We (collectors & parents) can only buy so much BBB, OP & repaints before we collectively say "enough, don't need another similar BBB/OP"? Hasbro can also help out too.
Re: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us (1918883)
Posted by dragons on October 29th, 2017 @ 4:42pm CDT
Stuartmaximus wrote:apart from their bloody prices! :-x


That is no different then buying toy from bigbadtoystore tfsource, robot kingdom , amazon and eBay ToysRus prices are cheap compare to online stores online store you pay for shipping and handling and tax and if you want free shipping at certain online stores you need spend certain amount plus Walmart is cheaper but there selection sucks take your pick.,

Pay double for deluxe figure at online store with shipping and handling plus tax, or go to Walmart with cheaper prices and toy your theme your looking for only takes two shelf space racks on one big aisle I look at walmart transformers section and others Toysrus selection for those have bigger selection same with target compared to walmart
Re: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us (1918904)
Posted by shajaki on October 29th, 2017 @ 7:24pm CDT
Seems to me that this is the statement they should have made in the first 24 hours of the Chapter 11 filing... >:oP
Re: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us (1919014)
Posted by D-Maximus_Prime on October 30th, 2017 @ 12:53pm CDT
cloudballoon wrote:Here in Canada, I don't get how we can complain much about TRU's TF toy prices. Their main line TF prices are only a few cents higher than Walmart's. Like $19.99 vs. $19.97 for a TR DLX. They have similar prices for Legend, Deluxe and Voyager except Leader - TRU is $5 more expensive than WM.

But TRU runs far more sales on TF toys than Walmart & price-match. I'd say 75% of my TFs were purchased at sale prices (through sales of the week or rain checks from previous sales) at TRU.

TRU exchange policy is also better. I can exchange any figure from the same line to a different one with minimum hassle. This is not possible at Walmart.

Only thing I can complain are the shelf-warmers, but that's not *my problem* per se, as I can get TF figures I want 90% of the time at TRU... eventually. I'm just concern the losses incurred on TRU's finances about those shelf-warmers.

If we all want TRU to get through this tough time, we should find out how TRU can help themselves by improving their purchasing analysis. We (collectors & parents) can only buy so much BBB, OP & repaints before we collectively say "enough, don't need another similar BBB/OP"? Hasbro can also help out too.

One thing I've really noticed just with talking to Will is the difference between TRU USA and TRU Canada. To your points here, the price differences are huge in some cases. back in combiner wars, they were selling deluxes for $24.99 while every other store (Walmart, Target) were selling them for $14.99. and even now, their deluxes range from $16.99 to $21.99, while Target and Walmart are the same. TLK is a bit more at Target and Walmart, but they're only a buck or 2 higher per size class. So the TRU USA Price difference is fairly significant.

Our TRU's do not do many sales either. If a figure goes on sale, it is almost always a simplified figure, not part of the main line. And if it is part of the main line, it's very expensive and not selling (Cybertron).

Exchange and price matching at TRU USA are BS too. You must have proof of the exact same figure, not size class, same figure to the name and packaging, to price match, and if you have to do that, why even both buying it there when you can buy it where you saw it? (I learned that with the combaticons, they would not price match them).

Honestly, TRU USA is only good for exclusives, that's about it. Prices are much higher, they are usually behind the other stores with stocking (RiD Bisk and Paralon are very popular sights around here still while Walmarts and Targets have Soundwave and Blurr), and their policies are not good either. They need to make some changes if they don't want to go bankrupt. Their USA stores and policies are flawed.

Also, Dragons: TRU USA has prices on par or worse than online, and often times here their selection is not that good, even online. How many times have I seen a figure I want on TRU.com and it says "store only" and can't be bought online. Too many. So shopping at TRU is a lot like BBTS and the such pricewise, but there are better options and more updated product-wise options, so I would rather buy from BBTS than TRU since they are more reliable

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