Transformers Event News on Seibertron.com

Fun News of Toysrus Stores Still Thriving Around the World

Date: Thursday, February 28th 2019 9:21pm CST
Categories: Toy News, Event News, Company News
Posted by: william-james88 | Credit(s): Facebook

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The Toysrus bankruptcy of last year is still a very sour spot for fans as well as Hasbro's CEOs and fellow investors, where it monopolizes shareholder meetings even in the latest quarterly discussions. However, I thought it would be fun to look at how well Toysrus is doing in the places where it is still thriving, in the wake of the international stores fully separating themselves from the original American company with a look at Canada and the Philippines.

In the Philippines, the store in Robinsons Galleria now has a giant Cybertron/Galaxy Force Optimus Prime tearing through the Transformers display. This works perfectly with the upcoming leader class figure.



In Canada, Toysrus is making sure kids have something to do for March break (next week) with activities every day. They can be seen below. This was posted on their Facebook page along with a video showing them keeping a yearly tradition. They had a contest to find the next Chief Play Officer. The announcement happened to take place at your fellow editor's local Toysrus store.

You can watch the video here

After months of searching, we are pleased to announce our newest Chief Play Officer, 11 year old Méganne Dagenais!! We surprised Méganne at her local Toys “R” Us Canada store in LaSalle, Quebec, to announce she had won the coveted role to be our brand ambassador. Check out the video to see! #CPO #Play

And here are the March Break activities:

MONDAY
Dragon Trainers Unite!
Five years have passed since Hiccup and Toothless united the dragons and Vikings of Berk.
Join “Us” for a puzzle make and take and tote bag giveaway to celebrate their return!
Max. 70 per store.

TUESDAY
Design & Create a Bracelet
Spin up some fun with the KumiKreator™ from Spin Master! Your child and their bestie can enjoy an interactive product demo that will have them and our product expert spinning up a unique bracelet!
Max. 100 per store.

WEDNESDAY
It's Morphin' Time!
Your kids can become a certified Ranger. Take part in our Power Rangers training activities and learn to think, act and dress like a Ranger. PLUS free swag!
Max. 50 per store.

THURSDAY
Build a LEGO® City Dragster
Ready, Set, Go! Join the racing crowd at this awesome LEGO® make and take activity!
Max. 100 per store.

FRIDAY
Express Yourself with Beads
Spell it out and express your individuality with the Alphabet Bead DIY activity! Kids can create a unique bracelet or keychain and take it home!
Max. 100 per store.

Hasbro to Launch 5 Language Packaging Initiative to Help Distribution

Date: Sunday, February 24th 2019 2:33pm CST
Categories: Toy News, Event News
Posted by: william-james88 | Credit(s): Hasbro investor conference

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Any Transformers message board will tell you about distribution woes. How some fans simply cant find the toys they want. Habsro has been making some big changes to ameliorate that. For 2018, they shortened the generations lines and lined them up with the calendar year so that retailers would know what to stock when, and more recently they confirmed having a system where e-commerce shops could reorder a specific character they needed more of.

In this same investors meeting, Hasbro also talked about another initiative which no one has brought up so far: the 5 language packaging initiative. Right now, for North America, there are either 1 or 3 languages on the box (English or English/Spanish/French). The lack of other languages means surplus inventory cannot be sent overseas to countries that would need additional languages. However, with more languages we could have surplus product being sent to wherever it may be needed. This can work both ways. A surplus of toys in as non English speaking place could then be sent to the US if there is a demand for a particular product. The 5 languages were not divulged.

This was discussed during the investors meeting which you can hear by clicking here.

Hasbro Clarifies How Pulse will not be a Threat to Retailers + Pulse Letter from John Warden

Date: Sunday, February 24th 2019 2:22pm CST
Categories: Toy News, Event News, People News
Posted by: william-james88

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Views: 36,033

Pulse launched last week and one of the concerns was how this may be a threat to retailers who sell Hasbro items. It came up in the investors presentation with the following question from Eric Handler:

I am intrigued by go to market pulse initiative. How do you balance being a global consumer products company with thousands or retail doors and how do you balance that in terms of not threatening those retailers with the go to consumer initiative.

To which Hasbro replied the following:

We have a unique take about how to approach and connect with our fans.
As everyone knows we have hundreds of thousands of doors around the world, our offering is really broad. When you look at what we are doing with Pulse, it's really a content and product initiative targeted at the fan economy. Its increasing our direct relation with consumers but in a very focused way and it will give us an opportunity to test and learn many things we can then bring to our partners globally. It's really not meant to be taking something for ourselves. It is allowing us to be the tip of the spear to foster these relationships and what we learn from this interaction will be shared with our partners around the world.

The quote above includes some shortening and it can be full heard slightly past the 2 hour mark of their investor presentation which can be heard here.

This definitely answers a few questions fans had. The fact that this is more fan focused than Hasbro Toy Shop would explain why toys like Cyberverse have not moved over to Pulse.

From this we can gather that the US collector market (meaning anyone reading this article) is significant enough to warrant investing in an interface to serve fans but not big enough for Walmart or Target to fear any loss in sales from Hasbro selling directly.

We could have guessed that, but it was fun to have at least one question that's been asked openly on these boards before answered by Hasbro's top executives.

Also, for those looking for a mission statement for both Pulse and the new Studio Select line, John Letter wrote a letter that was sent along with the new Voyager Combat Hero Megatron. You can read it below:

Official Images and Descriptions for Studio Series Reveals from Toy Fair 2019

Date: Thursday, February 21st 2019 6:47pm CST
Categories: Toy News, Event News
Posted by: william-james88

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Views: 42,910

We have now updated our site with a section filled with all official images given to us from Hasbro regarding the products revealed at Toy Fair 2019. That includes official images for Siege, Studio Series, Cyberverse, Botbots and exclusives like Ecto-1 Transformer and Combat Hero Megatron.

In the gallery, you will find the official images of upcoming Transformers Studio Series figures including Leader Class Dark of the Moon Optimus Prime with Trailer, Deluxe helicopter Drift, Hightower, car Dropkick, Voyager KSI Boss and more! Clicking any image will bring you to the full gallery. You will also find the product descriptions below.




















Studio Series Line:
Transformers: Studio Series 45 Deluxe Class Transformers: Age of Extinction Autobot Drift
(Ages 8 and Up/ Approx. Retail Price: $19.99/ Available: Aug 1, 2019)
This Studio Series 45 Deluxe Class TRANSFORMERS: Age of Extinction AUTOBOT DRIFT figure converts from robot to car mode in 26 steps. At the sight of OPTIMUS PRIME, AUTOBOT DRIFT dives gracefully off a cliff, converting midair into his helicopter mode to meet him. Remove backdrop to showcase figure in the AUTOBOT Reunion scene. Figure features vivid, movie-inspired deco and detailed accessory. Reach past the big screen and build the ultimate TRANSFORMERS collection with Studio Series figures (each sold separately), inspired by iconic movie scenes and designed with specs and details to reflect the TRANSFORMERS movie universe. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Studio Series 44 Leader Class Transformers: Dark of the Moon Optimus Prime
(Ages 8 and Up/ Approx. Retail Price: $49.99/ Available: Aug 1, 2019)
This Studio Series 44 Leader Class OPTIMUS PRIME figure features vivid, movie-inspired deco and converts from robot to truck mode in 44 steps. In the Battle of Chicago scene from Transformers: Dark of the Moon, OPTIMUS PRIME blasts into battle, using his Jetwing tech to take out the DRILLER tearing through Chicago. Truck trailer converts into Jetwing tech to form JETWING OPTIMUS PRIME. Fans can add parts from the Studio Series 35 Leader Class JETFIRE figure (sold separately, subject to availability) to this figure to form JETPOWER OPTIMUS PRIME. Remove backdrop to showcase OPTIMUS PRIME in the Battle of Chicago scene. Reach past the big screen and build the ultimate TRANSFORMERS collection with Studio Series figures (each sold separately), inspired by iconic movie scenes and designed with specs and details to reflect the TRANSFORMERS movie universe. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Studio Series 38 Voyager Class Transformers: Bumblebee Movie Optimus Prime
(Ages 8 and Up/ Approx. Retail Price: $29.99/ Available: Apr 1, 2019)
This 6.5-inch Studio Series 38 Voyager Class Transformers: Bumblebee OPTIMUS PRIME figure converts from robot to truck mode in 35 steps. Figure features vivid, movie-inspired deco and detailed hand blasters inspired by the film. The figure is highly articulated for posability. Remove backdrop to showcase OPTIMUS PRIME in the San Francisco Bridge scene. Figure features vivid, movie-inspired deco and a detailed blaster accessory. Reach past the big screen and build the ultimate TRANSFORMERS collection with Studio Series figures (each sold separately), inspired by iconic movie scenes and designed with specs and details to reflect the TRANSFORMERS movie universe. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers Toys Studio Series 46 Deluxe Class Transformers: Bumblebee Movie Dropkick
(Ages 8 and Up/ Approx. Retail Price: $19.99/ Available: Aug 1, 2019)
This 4.5-inch Studio Series 46 Deluxe Class Transformers: Bumblebee DROPKICK figure converts from robot to car mode in 26 steps. Remove backdrop to showcase DROPKICK in the DECEPTICON Arrival scene. Figure features vivid, movie-inspired deco and detailed accessory and is highly articulated for posability. Reach past the big screen and build the ultimate TRANSFORMERS collection with Studio Series figures (each sold separately), inspired by iconic movie scenes and designed with specs and details to reflect the TRANSFORMERS movie universe. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Studio Series 47 Deluxe Class Transformers: Revenge of the Fallen Constructicon Hightower
(Ages 8 and Up/ Approx. Retail Price: $19.99/ Available: Aug 1, 2019)
This 4.5-inch Studio Series 47 Deluxe Class Transformers: Revenge of the Fallen CONSTRUCTICON HIGHTOWER figure converts from robot to vehicle mode in 19 steps. In the Pyramid Desert Battle scene from Transformers: Revenge of the Fallen, the CONSTRUCTICON HIGHTOWER combines with 7 of his CONSTRUCTICON comrades to form the brutal DEVASTATOR combiner. This figure will be part of the left arm of DEVASTATOR as one of the 8 CONSTRUCTICON figures (each sold separately) that will build the ultimate combiner. Remove backdrop to showcase CONSTRUCTICON HIGHTOWER in the Pyramid Desert Battle scene. Figure features vivid, movie-inspired deco and detailed accessories. Reach past the big screen and build the ultimate TRANSFORMERS collection with Studio Series figures (each sold separately), inspired by iconic movie scenes and designed with specs and details to reflect the TRANSFORMERS movie universe. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Studio Series 43 Voyager Class Transformers: Age of Extinction KSI Boss
(Ages 8 and Up/ Approx. Retail Price: $29.99/ Available: Aug 1, 2019)
This Studio Series 43 Voyager Class Transformers: Age of Extinction KSI Boss figure converts from robot to truck mode in 35 steps. Figure features vivid, movie-inspired deco and detailed hand blasters inspired by the film. The figure is highly articulated for posability. Remove backdrop to showcase KSI Boss in the Hong Kong Pursuit scene. Figure features vivid, movie-inspired deco and a detailed blaster accessory. Reach past the big screen and build the ultimate TRANSFORMERS collection with Studio Series figures (each sold separately), inspired by iconic movie scenes and designed with specs and details to reflect the TRANSFORMERS movie universe. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Fan Channel:
Transformers: Generations -- Transformers Collaborative: Ghostbusters Mash-Up, Ecto-1 Ectotron
(Ages 8 and Up/ Approx. Retail Price: $39.99/ Available: Jun 1, 2019)
The iconic Ecto-1 Cadillac from the 1984 Ghostbusters movie is now a TRANSFORMERS robot -- a converting Paranormal Investigator, called ECTOTRON! This ECTOTRON figure comes with his own Proton Pack accessory and a Slimer accessory, and converts between a 7 inch Ecto-1 and robot modes in 22 steps. TRANSFORMERS robots have always been More the Meets the Eye, but now, through the TRANSFORMERS Collaborative, fans can experience these larger than life characters as they team-up, mash-up, and meet up with other characters, teams, and people who share this same special quality. It is a world of constant change, where things are not what they seem. It is the world of the TRANSFORMERS…and the Ghostbusters…a world of heroic AUTOBOTS and evil DECEPTICONS…and ghosts! The ECTO-1 ECTOTRON is available at GameStop summer of 2019 and for pre-order on GameStop, HasbroPulse.com and at EB Games Canada.

GameSpot Pre-Order: http://Www.Gamestop.Com/Catalog/Product ... Sku=189035
HasbroPulse Pre-Order: https://hasbropulse.com/products/transf ... ron-figure

Official Images and Descriptions for Cyberverse Reveals from Toy Fair 2019

Date: Wednesday, February 20th 2019 9:25pm CST
Categories: Toy News, Event News
Posted by: william-james88

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Views: 41,302

We have now updated our site with a section filled with all official images given to us from Hasbro regarding the products revealed at Toy Fair 2019. That includes official images for Siege, Studio Series, Cyberverse, Botbots and exclusives like Ecto-1 Transformer and Combat Hero Megatron.

The Cyberverse gallery contains official images of Deadlock, Gnaw (Sharkticon), Scraplet, Alpha Trion, the new Spark Armor toys and more! This includes Spark Armor Grimlock who we had not seen yet. Clicking any image below will bring you to the official image gallery for the Siege reveals. We also included the official product descriptions.

































Transformers Toys Cyberverse Tiny Turbo Changers Series 1 Blind Bag Action Figures
(Ages 5 and Up/ Approx. Retail Price: $2.99/ Available: 08/1/2019)
Receive 1 of 12 CYBERVERSE Tiny Turbo Changers Series 1 action figures -- with these little collectibles, there’s always a surprise inside! Kids can collect and trade with their friends! Each collectable 1.5-inch-scale figure converts in 1 to 3 quick and easy steps. TRANSFORMERS CYBERVERSE Tiny Turbo Changers Series 1 figures include: OPTIMUS PRIME, BUMBLEBEE, MEGATRON, DECEPTICON SHOCKWAVE, SOUNDWAVE, JETFIRE, BLACKARACHNIA, AUTOBOT DRIFT, GRIMLOCK, AUTOBOT HOT ROD, STARSCREAM, and PROWL. Kids can collect all Tiny Turbo Changers Series 1 figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube. Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Action Attackers Scout Class Optimus Prime
(Ages 6 and Up/ Approx. Retail Price: $7.99/ Available: 08/1/2019)
This Scout Class OPTIMUS PRIME figure is 3.75-inches tall and easily converts from robot to truck mode in 7 steps. The last step of conversion activates the figure’s Energon Axe Attack signature move! Once converted, move can be repeated through easy reactivation steps. Kids can collect other Action Attackers figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube -- one of the best ways to introduce young kids and new fans to the exciting world of TRANSFORMERS! Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Action Attackers Scout Class Scraplet
(Ages 6 and Up/ Approx. Retail Price: $7.99/ Available: 8/1/2019)
This Scout Class SCRAPLET figure is 3.75-inches tall and converts from robot to beast mode in 1 step. The last step of conversion activates the figure’s Saw Tooth Spin signature move! Once converted, move can be repeated through easy reactivation steps. Kids can collect other Action Attackers figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube -- one of the best ways to introduce young kids and new fans to the exciting world of TRANSFORMERS! Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Action Attackers Warrior Class Gnaw
(Ages 6 and Up/ Approx. Retail Price: $14.99/ Available: 8/1/2019)
This Warrior CLASS GNAW figure is 5.4-inches tall and converts from robot to beast mode in 12 steps. The last step of conversion activates the figure’s Mace Mash Action Attack! Once converted, move can be repeated through easy reactivation steps. Kids can collect other Action Attackers figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube -- one of the best ways to introduce young kids and new fans to the exciting world of TRANSFORMERS! Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Action Attackers Warrior Class Deadlock
(Ages 6 and Up/ Approx. Retail Price: $14.99/ Available: 8/1/2019)
This Warrior Class DEADLOCK figure is 5.4-inches tall and converts from robot to car mode in 8 steps. The last step of conversion activates the figure’s Sneak Strike Action Attack! Once converted, move can be repeated through easy reactivation steps. Kids can collect other Action Attackers figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube -- one of the best ways to introduce young kids and new fans to the exciting world of TRANSFORMERS! Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Action Attackers Ultimate Class Grimlock
(Ages 6 and Up/ Approx. Retail Price: $29.99/ Available: 8/1/2019)
This Ultimate Class GRIMLOCK figure is 11.5-inches tall and converts from robot to dinosaur mode in 17 steps. The last step of conversion activates the figure’s Seismic Stomp Action Attack in both robot and dinosaur mode! Once converted, move can be repeated through easy reactivation steps. Kids can collect other Action Attackers figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube -- one of the best ways to introduce young kids and new fans to the exciting world of TRANSFORMERS! Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Action Attackers Ultra Class Alpha Trion
(Ages 6 and Up/ Approx. Retail Price: $19.99/ Available: 8/1/2019)
This Ultra Class ALPHA TRION figure stands 7.5-inches tall and converts from robot to vehicle mode in 7 steps. The last step of conversion activates the figure’s Laser Beam Blast Action Attack move! Once converted, move can be repeated through easy reactivation steps. Kids can collect other Action Attackers figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube -- one of the best ways to introduce young kids and new fans to the exciting world of TRANSFORMERS! Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Action Attackers: 1-Step Changer Shockwave
(Ages 6 and Up/ Approx. Retail Price: $9.99/ Available: 8/1/2019)
This 4.25-inch 1-Step Changer SHOCKWAVE Action Attackers figure is inspired by the CYBERVERSE animated series and converts from robot to tank mode in 1 quick step. Conversion reveals the figure’s Shock Blast Action Attack signature move! The move can be easily repeated. Kids can collect other 1-Step Action Attackers figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube -- one of the best ways to introduce young kids and new fans to the exciting world of TRANSFORMERS! Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Action Attackers: 1-Step Changer Sky-Byte
(Ages 6 and Up/ Approx. Retail Price: $9.99/ Available: 8/1/2019)
This 4.25-inch 1-Step Changer SKY-BYTE Action Attackers figure inspired by the CYBERVERSE animated series and converts from robot to shark mode in 1 quick step. Conversion reveals the figure’s Spinfin Action Attack signature move! The move can be easily repeated. Kids can collect other 1-Step Action Attackers figures, each sold separately, to discover the signature attack moves of favorite characters from the All New G1 inspired CYBERVERSE series, as seen on Cartoon Network and YouTube -- one of the best ways to introduce young kids and new fans to the exciting world of TRANSFORMERS! Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Spark Armor Battle Class Prowl
(Ages 6 and Up/ Approx. Retail Price: $14.99/ Available: 8/1/2019)
This PROWL figure is an impressive 4 inches tall and combines with the included Cosmic Patrol Spark Armor vehicle to convert him into his powered-up mode. Easy TRANSFORMERS conversion for kids 6 and up! Convert PROWL toy from police car to robot mode in 8 steps, then combine with his Cosmic Patrol Spark Armor to armor-up figure. Classic black and white PROWL toy robot inspired by the AUTOBOT military strategist from the TRANSFORMERS CYBERVERSE cartoon, as seen on Cartoon Network and YouTube. In the All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure! Available at most major toy retailers nationwide.

Transformers: Cyberverse Spark Armor Battle Class Jetfire
(Ages 6 and Up/ Approx. Retail Price: $14.99/ Available: 8/1/2019)
This JETFIRE figure is an impressive 4 inches tall and combines with the included Tank Cannon Spark Armor vehicle to convert him into his powered-up mode. Easy TRANSFORMERS conversion for kids 6 and up! Convert JETFIRE toy from jet to robot mode in 6 steps, then combine with his Tank Cannon Spark Armor to armor-up figure. In the All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure, as seen on Cartoon Network and YouTube. Available at most major toy retailers nationwide.

Transformers: Cyberverse Spark Armor Battle Class Sky-Byte
(Ages 6 and Up/ Approx. Retail Price: $14.99/ Available: 8/1/2019)
This SKY-BYTE figure is an impressive 4 inches tall and combines with the included Driller Drive Spark Armor vehicle to convert him into his powered-up mode. Easy TRANSFORMERS conversion for kids 6 and up! Convert SKY-BYTE toy from shark to robot mode in 10 steps, then combine with his Driller Drive Spark Armor to armor-up figure. In the All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure, as seen on Cartoon Network and YouTube. Available at most major toy retailers nationwide.

Transformers: Cyberverse Spark Armor Battle Class Starscream
(Ages 6 and Up/ Approx. Retail Price: $14.99/ Available: 8/1/2019)
This STARSCREAM figure is an impressive 4 inches tall and combines with the included Demolition Destroyer Spark Armor vehicle to convert him into his powered-up mode. Easy TRANSFORMERS conversion for kids 6 and up! Convert STARSCREAM toy from jet to robot mode in 7 steps, then combine with his Demolition Destroyer Spark Armor to armor-up figure. In the All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure, as seen on Cartoon Network and YouTube. Available at most major toy retailers nationwide.

Transformers: Cyberverse Spark Armor Elite Class Megatron
(Ages 6 and Up/ Approx. Retail Price: $24.99/ Available: 8/1/2019)
This MEGATRON figure is an impressive 5 inches tall and combines with the included Chopper Cut Spark Armor vehicle to convert him into his powered-up mode. When combined size increases to approximately 5.75 inches tall. Easy TRANSFORMERS conversion for kids 6 and up! Convert MEGATRON toy from tank to robot mode in 9 steps, then combine with his Chopper Cut Spark Armor to armor-up figure. In the All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure, as seen on Cartoon Network and YouTube. Available at most major toy retailers nationwide.

Transformers: Cyberverse Spark Armor Elite Class Optimus Prime
(Ages 6 and Up/ Approx. Retail Price: $24.99/ Available: 8/1/2019)
This OPTIMUS PRIME figure is an impressive 5 inches tall and combines with the included Sky Turbine Spark Armor vehicle to convert him into his powered-up mode. When combined size increases to approximately 5.75 inches tall. Easy TRANSFORMERS conversion for kids 6 and up! Convert OPTIMUS PRIME toy from truck to robot mode in 10 steps, then combine with his Sky Turbine Spark Armor to armor-up figure. In the All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure, as seen on Cartoon Network and YouTube. Available at most major toy retailers nationwide.

Transformers: Cyberverse Spark Armor Elite Class Bumblebee
(Ages 6 and Up/ Approx. Retail Price: $24.99/ Available: 8/1/2019)
This BUMBLEBEE figure is an impressive 5 inches tall and combines with the included Ocean Storm Spark Armor vehicle to convert him into his powered-up mode. When combined size increases to approximately 5.75 inches tall. Easy TRANSFORMERS conversion for kids 6 and up! Convert BUMBLEBEE toy from car to robot mode in 13 steps, then combine with his Ocean Storm Spark Armor to armor-up figure. In the All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure, as seen on Cartoon Network and YouTube. Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Spark Armor Elite Class Grimlock
(Ages 6 and Up/ Approx. Retail Price: $24.99/ Available: 10/1/2019)
This GRIMLOCK figure is an impressive 4 inches tall and converts from robot mode to dinosaur in 13 steps, then combines with his Trash Crash Spark Armor to armor-up figure. All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure! Kids can collect other Spark Armor figures (each sold separately, subject to availability) to discover more exciting characters from the CYBERVERSE series, as seen on Cartoon Network and YouTube! All Battle Class Spark Armor works with other Battle Class figures. Available at most major toy retailers nationwide.

Transformers Toys Cyberverse Spark Armor Ark Power Optimus Prime Action Figure
(Ages 6 and Up/ Approx. Retail Price: $49.99/ Available: 8/1/2019
This Ark Power OPTIMUS PRIME figure is an impressive 12 inches tall and features easy TRANSFORMERS conversion for kids 6 and up! Convert OPTIMUS PRIME toy from truck to robot mode in 11 steps, then combine with his Ark Power vehicle to armor-up to convert him into his powered-up mode: Ark Power OPTIMUS PRIME. All New G1-inspired CYBERVERSE series, giant TRANSFORMERS robots from the planet CYBERTRON engage in epic battles, harnessing the power of the ALLSPARK with their Spark Armor! Kids can imagine unleashing this new ability with this Spark Armor figure, as seen on Cartoon Network and YouTube. Available at most major toy retailers nationwide.

Official Images and Details for Siege Reveals from Toy Fair 2019 Including Barricade Description

Date: Wednesday, February 20th 2019 8:56pm CST
Categories: Toy News, Event News
Posted by: william-james88

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Views: 42,795

We have now updated our site with a section filled with all official images given to us from Hasbro regarding the products revealed at Toy Fair 2019. That includes official images for Siege, Studio Series, Cyberverse, Botbots and exclusives like Ecto-1 Transformer and Combat Hero Megatron.

The Siege gallery contains official images of Transformers War for Cybertron SIEGE Voyager Class Springer, Thundercracker, Commander Class Jetfire, Titan Class Omega Supreme, new Battle Masters, Deluxe Class Impactor, Red Alert, Mirage, and Leader Class Optimus Prime. Clicking any image below will bring you to the official image gallery for the Siege reveals. We also included the official product descriptions which includes Barricade's, a wave 4 deluxe figure who's listing we also found earlier today.












Generations WFC Siege Line:

Transformers: Generations War for Cybertron: Siege Leader WFC-S40 Galaxy Upgrade Optimus Prime
(Ages 8 and Up/ Approx. Retail Price: $49.99/ Available: Jul 1, 2019)
The WFC-S40 Galaxy Upgrade OPTIMUS PRIME figure stands at 7 inches in robot mode and converts into CYBERTRONIAN truck mode and comes with JF-50 Twinblast Galaxy Pack armor, 2 W-30 Magnetic Inducer Launchers, and JF-15 Gravity Force Laser accessories. Use weapon and armor accessories from the truck trailer to gear up OPTIMUS PRIME figure in his Galaxy Armor, converting to C.O.M.B.A.T. READY mode. Build the ultimate battlefield with Siege figures. Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Generations War for Cybertron: Siege Titan WFC-S29 Omega Supreme
(Ages 8 and Up/ Approx. Retail Price: $159.99/ Available: Aug 1, 2019)
This colossal 2-foot scale Titan Class WFC-S29 OMEGA SUPREME figure features a G1-inspired design and converts to AUTOBOT Command Center mode, made up of a tank, rocket, control tower, and defense perimeter. The included MICROMASTER, AUTOBOT COUNTDOWN, fits inside rocket, tank, and control tower, and can ride along the defense perimeter. Includes 6 Fire Blasts accessories to simulate battle effects on figure and Command Center mode. Build the ultimate battlefield with Siege figures. Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. As the AUTOBOT counter-resistance takes on the DECEPTICON resistance army, the unyielding AUTOBOT army captain and city defender, OMEGA SUPREME, lies in wait -- the AUTOBOTS last line of defense. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Generations War for Cybertron: Siege Commander WFC-S28 Jetfire
(Ages 8 and Up/ Approx. Retail Price: $79.99/ Available: Aug 1, 2019)
The WFC-S28 JETFIRE figure stands at 11 inches in robot mode and converts into a Cybertronian aircraft. JETFIRE figure comes with 2 JF-25 HS Photon Missile Sky Launchers, 2 HS Photon Missiles, 2 JF-15 HP Jetboost Particle Beam Cannon, 2 SF-M2 Radiograph Boosters, Skyshield Aerial Armor, and Skyshield Battle Mask accessories. Use weapon and armor accessories to convert figure to C.O.M.B.A.T. READY mode. Figure features multiple C.O.M.B.A.T. System weapon ports to attach weapons, enabling custom configurations in bot and vehicle modes. JETFIRE has a special feature where Deluxe figures’ (each sold separately, subject to availability) attach to jet mode so fans can imagine them being deployed into battle from above. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Generations War for Cybertron: Siege Voyager WFC-S39 Thundercracker
(Ages 8 and Up/ Approx. Retail Price: $29.99/ Available: Oct 1, 2019)
The Voyager Class WFC-S39 THUNDERCRACKER figure stands at 7 inches in robot mode and converts into jet mode and comes with 2 HPI Null-Ray Laser Launcher accessories. Figure features multiple C.O.M.B.A.T. System weapon ports to attach weapons, enabling custom configurations in bot and vehicle modes. Build the ultimate battlefield with Siege figures (each sold separately). Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Generations War for Cybertron: Siege Voyager WFC-S38 Autobot Springer
(Ages 8 and Up/ Approx. Retail Price: $29.99/ Available: Jul 1, 2019)
The WFC-S38 AUTOBOT SPRINGER figure stands at 7 inches in robot mode and converts into CYBERTRONIAN vehicle and helicopter modes and comes with 2 W-10 Airslice Chopper Blades, JF-10 Warp Blaster, and C-10 EM Void Blast Capacitor accessories. Figure features multiple C.O.M.B.A.T. System weapon ports to attach weapons, enabling custom configurations in bot and vehicle modes. Build the ultimate battlefield with Siege figures (each sold separately). Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Generations War for Cybertron: Siege Battle Masters WFC-S30 Caliburst
(Ages 8 and Up/ Approx. Retail Price: $5.99/ Available: Jul 1, 2019)
The WFC-S30 CALIBURST figure stands at 1.5 inches toy and converts from beast mode to Oxidation Cannon weapon mode in 5 easy steps. Use the weapon mode to equip other Siege figures (sold separately) with larger mission loadouts and use the included Fire Blasts to simulate blasterfire coming from the weapon mode of Battle Masters or other Siege weapon accessories (not included). Build the ultimate battlefield with TRANSFORMERS War for Cybertron: Siege collectible figures, featuring classic G1 characters. Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. The DECEPTICON resistance army and the AUTOBOT counter-resistance fighters gear up with the universe's most advanced modular weaponry, including weapon mode Battle Masters -- sentient bots that convert into weapons. Available at most major toy retailers nationwide.

Transformers Toy Generations War for Cybertron: Siege Battle Masters WFC-S31 Smashdown
(Ages 8 and Up/ Approx. Retail Price: $5.99/ Available: Jul 1, 2019)
The WFC-S31 SMASHDOWN action figure stands at 1.5 inches in beast mode and converts into an Airquake Hammerclaw in 6 easy steps. Use the weapon mode to equip other Siege figures (sold separately) with larger mission loadouts and use the included Fire Blasts accessory to simulate the impact of a hammer hitting its target. Build the ultimate battlefield with TRANSFORMERS War for Cybertron: Siege collectible figures, featuring classic G1 characters. Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. The DECEPTICON resistance army and the AUTOBOT counter-resistance fighters gear up with the universe's most advanced modular weaponry, including weapon mode Battle Masters -- sentient bots that convert into weapons. Available at most major toy retailers nationwide.

Transformers: Generations War for Cybertron: Siege Deluxe WFC-S35 Red Alert
(Ages 8 and Up/ Approx. Retail Price: $19.99/ Available: Jul 1, 2019)
The WFC-S35 RED ALERT figure stands at 5.5 inches in robot mode and converts into a CYBERTRONIAN vehicle and comes with a converting RT-15 Particle Beam Circuit Welder weapon accessory with axe and blaster modes. Figure features multiple C.O.M.B.A.T. System weapon ports to attach weapons, enabling custom configurations in bot and vehicle modes. Build the ultimate battlefield with Siege figures. Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Generations War for Cybertron: Siege Deluxe WFC-S41 Barricade
(Ages 8 and Up/ Approx. Retail Price: $19.99/ Available: Oct 1, 2019)
The WFC-S41 BARRICADE figure stands at 5.5 inches in robot mode and converts into a CYBERTRONIAN vehicle and comes with 2 weapon accessories, 2 HF Siren-Blast Punisher Cannons, that combine to form a larger cannon. Figure features multiple C.O.M.B.A.T. System weapon ports to attach weapons, enabling custom configurations in bot and vehicle modes. Build the ultimate battlefield with Siege figures. Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers nationwide.

Transformers: Toys Generations War for Cybertron: Siege Deluxe WFC-S43 Autobot Mirage
(Ages 8 and Up/ Approx. Retail Price: $19.99/ Available: Oct 1, 2019)
Winner of 2018 Fan Vote, the WFC-S43 AUTOBOT MIRAGE figure stands at 5.5 inches in robot mode and converts into a CYBERTRONIAN vehicle and comes with 3 weapon accessories: the C-20 Electro-Disruptor Cannon, Distortion Missile, and the W-15 Armor-Piercing Rocket-Dart Launcher. Figure features multiple C.O.M.B.A.T. System weapon ports to attach weapons, enabling custom configurations in bot and vehicle modes. Build the ultimate battlefield with Siege figures. Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

Transformers: Toys Generations War for Cybertron: Siege Deluxe WFC-S42 Autobot Impactor
(Ages 8 and Up/ Approx. Retail Price: $19.99/ Available: Oct 1, 2019)
Winner of 2018 Fan Vote, the WFC-S42 AUTOBOT IMPACTOR figure stands at 5.5 inches in robot mode and converts into a CYBERTRONIAN vehicle and comes with 2 weapon accessories: the HP Energon Mineblaster and Trilithium Drill. Figure features multiple C.O.M.B.A.T. System weapon ports to attach weapons, enabling custom configurations in bot and vehicle modes. Build the ultimate battlefield with Siege figures. Siege plunges fans into the epic fight to survive on the final day of the AUTOBOT and DECEPTICON battle to control CYBERTRON. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available at most major toy retailers and for Pre-order on HasbroPulse.com.

New Gallery - Flame Toys Figures and Model Kits from Toy Fair 2019 #tfny #hasbrotoyfair

Date: Tuesday, February 19th 2019 7:05pm CST
Categories: Toy News, Event News
Posted by: D-Maximal_Primal | Credit(s): Toy Fair 2019

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Views: 28,108

And to finally wrap up our coverage from Toy Fair 2019, we bring you our final gallery of the event: the Flame Toys figures! Toy fair had some of the currently available Flame Toys model kit figures out on display, such as the Attack Mode Optimus Prime, Starscream, IDW Optimus Prime, and Attack Mode Nemesis Prime, along with some of their upcoming figures like Thundercracker, Bumblebee, and IDW Megatron. Also on display were their larger action figure based Transformers, including the soon to be released Star Saber, IDW Optimus Prime, IDW Bomber Megatron, and the prototype for Victory Saber once more, though we are still anxiously awaiting colored shots of the new Victory Saber.

You can check out the full gallery by following this link, or you can click on any of the photos below to take you to the gallery itself. Let us know what you think!

Super7 Transformers products unveiled at Toy Fair plus Masters of the Universe, Barbie, and more! #tfny #hasbrotoyfair

Date: Tuesday, February 19th 2019 6:55pm CST
Categories: Toy News, Event News
Posted by: D-Maximal_Primal

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Views: 26,636

With Toy Fair having come to an end and all the reveals having been proudly displayed, we bring to you some of the miscellaneous items of merchandise that were displayed at the 2019 Toy Fair. Among these stragglers to the Toy Fair hype are the Super7 Transformers ReAction figures (featuring Optimus Prime, Megatron, Bumblebee and Soundwave) as well as the already revealed Super Cyborg Optimus Prime and Megatron.

In addition to Super7's Transformers items, we also have some non-Hasbro galleries featuring a lot of Mattel products such as Super7's Masters of the Universe ReAction and Classics action figures (including all new 1987 Movie "Dolph Lundgren" He-Man and "Frank Langella" Skeletor), Mattel's Barbie and Jurassic Park lines, and some other random stuff like Giant Frikkin Pennywise the Dancing Clown, My Little Pony, Gremlins, and more!

You can check out each of the 4 galleries by clicking any of the photos below and by following the links listed here.

Super7 Transformers ReAction Figures
Miscellaneous
Masters of the Universe
Mattel Press Event

Twincast / Podcast Episode #217 "Toy Fair 2019"

Date: Monday, February 18th 2019 1:46pm CST
Categories: Site News, Event News, Digital Media News, Podcast
Posted by: ScottyP

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Views: 62,228

The Seibertron.com Twincast / Podcast sits on the sidelines and armchair quarterbacks its way through the massive gauntlet of Transformers toy product news from both Toy Fair and Wonderfest. Counterpunch, Rotorstorm, and Scotty P bring the rain and talk about what looks cool, what looks blase, and what just kind of exists in the Siege, Studio Series, Masterpiece, and Cyberverse product lineups hitting shelves sometime this year.

Episode #217 "Toy Fair 2019" is available directly and in our RSS Feed, and should appear on iTunes, Google Play, and Stitcher Radio within 24 to 48 hours of when you see this news post.

Here's what we talk about during this episode:

• Scotty pulls rank and puts the Wonderfest reveal of a new Armada Convoy and Star Saber at the top of our list. But where are his pants?
  
• Initial impressions of MP-46 Masterpiece Blackarachnia and speculation on how the toy transforms.
• That new Bumblebee.
  
• Movie Masterpiece MPM-8 Megatron and MPM-9 are discussed next. Click here for the Seibertron.com gallery of these toys from their Toy Fair 2019 display.
• Studio Series gets its time with the cast falling in love with the strange Constructicon Hightower. Click here to check out all of the Studio Series toys seen during Toy Fair.
• The surprisingly popular Ectotron Ghostbusters crossover toy gets noticed.
  
  
  Image from our listener pal @CF_TheNewSam
• The fan favorite Generations War for Cybertron: Siege comes next. Click here to check out all the War for Cybertron: Siege toys shown at Toy Fair 2019.
• Extra time is spent discussing the impressive looking Titan Class Omega Supreme.
  
• The focus on Siege continues as we discuss highly anticipated toys like Jetfire and Impactor.
• We take a short moment to reflect on the pulled-from-the-floor 35th Anniversary repaint lineup.
• Toy Fair talk wraps up with a look at the Cyberverse toys shown off at Toy Fair. Click here to check out the gallery for Cyberverse.
  
• Bragging Rights take us to the end of another year's Toy Fair weekend.

Gallery for Bumblebee Movie Merchandise Toys at NY Toy Fair #TFNY #HASBROTOYFAIR

Date: Sunday, February 17th 2019 5:03pm CST
Categories: Movie Related News, Toy News, Event News
Posted by: Amelie

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Views: 29,217

Seibertron.com's coverage of NY Toy Fair 2019 continues with a gallery of the upcoming Bumblebee movie merchandise! Seibertron's own Seibertron himself and Megatronus have been diligently snapping pictures for our viewing pleasure. So without further ado, we have a selection of highlights -

Nitro Series Blitzwing



Nitro Series Dropkick



Mission Vision Shatter



Mission Vision Bumblebee



Energon Igniters Cliffjumper



Energon Igniters Ratchet



Energon Igniters Soundwave



The full gallery can be found here.

Have any of these figures caught your eye or has the entire Toy Fair given you such a #Buzz that your head is still spinning its wheels? Drop us a line here on Seibertron.com's Energon Pub and let us know!