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Transformers Press Releases News on Seibertron.com
The annual Transformers BotCon Convention is almost here! In one month, BotCon is storming the city of Pasadena, and is going to be filled with tons of "More Than Meets The Eye" action! Highlighted during the weekend is the TRANSFORMERS Hall of Fame Induction Ceremony, where we honor those people and robots who have, figuratively and literally, transformed the brand into what it is today.
For further details, please see the media alert below, and if you could include this in your upcoming calendar listings that would be terrific!
If you have any questions about BotCon or Hasbro, please feel free to reach out to me any time.
ROLL OUT!
Best,
Hasbro
*** CALENDAR LISTING ***
TRANSFORMERS ENTHUSIASTS INVADE PASADENA FOR 17th ANNUAL CONVENTION
"BotCon" Offers TRANSFORMERS Fans and Collectors "More Than Meets The Eye" Action
WHAT: 2011 TRANSFORMERS Collectors’ Convention - widely known as "BotCon"
The 17th annual TRANSFORMERS Collectors’ Convention features opportunities to:
Preview yet-to-be seen and released TRANSFORMERS toys from Hasbro’s 2011 product line
Meet and get autographs from TRANSFORMERS voice actors and special guests
View "larger than life" TRANSFORMERS character statues including OPTIMUS PRIME
Learn about TRANSFORMERS: DARK OF THE MOON comic books from IDW Publishing; interact with the comic’s artists and writers, and get insider information about new and upcoming series
Check out the new TRANSFORMERS: DARK OF THE MOON video game from Activision
Get an inside look at The Hub's animated series TRANSFORMERS PRIME from Hasbro Studios.
Attend panel discussions and interactive workshops led by TRANSFORMERS experts
View fan-created diorama and customized action figure contest entries
Purchase exclusive TRANSFORMERS products sold only at this year’s convention
Buy, sell or trade TRANSFORMERS toys from throughout the franchise’s 25-plus-year history with hundreds of dealers
Win hourly door prizes!
Much, much more!
WHEN: The general public may purchase one day passes and attend:
Saturday, June 4, 2011 - 10:00 a.m. to 5:00 p.m.
Sunday, June 5, 2011 - 9:30 a.m. to 3:30 p.m.
WHERE: Pasadena Convention Center | 300 East Green Street, Pasadena, California
Phone: (626) 795-9311
COST: Adults: $20; Children 5-12: $10; Children 4 and under: Free!
The finalist ballot is now live on Transformers.com and we encourage fans to visit and vote daily for which Transformers character they would most like to see inducted into the 2011 Transformers Hall of Fame class as this year's Fans' Choice honoree.
The 2011 Fans’ Choice finalist ballot was created with input from several Transformers collector-fan media outlets, which conducted independent polling of their readers to ensure the ballot represents the robots that most resonate with Transformers’ passionate fans. Fans may cast votes daily from April 13th through April 22nd. The winning robot will be revealed at the Transformers Hall of Fame induction ceremony at BotCon in Pasadena, CA, on Saturday, June 4.
Roll Out!
And so it begins ...
Throw that voter apathy out the window, it's selection time. Us fans have a chance to vote for the fourth inductee to the 2011 Transformers Hall Of Fame, as they will be joining Soundwave, Ratchet and Ironhide, as well as last years inductees of Optimus Prime, Megatron, Bumblebee, Starscream and Dinobot! So who has a chance to make it in? Our five nominees for the last inductee spot are Grimlock, Shockwave, Autobot Erector, Waspinator and Autobot Jazz! Submit your vote here!!
"Me GRIMLOCK want little statue!"
GRIMLOCK fought his way through the gladiatorial pits underneath Kaon to become one of the greatest warriors on CYBERTRON. Having joined the AUTOBOTS early on during the Great War, GRIMLOCK has fought and survived through enough battles to have earned a top ranking position amongst the AUTOBOTS. GRIMLOCK rose to lead a group known for their shock and awe style of military tactics, these soldiers were known as the Lightning Strike Coalition Force. Captured by SHOCKWAVE they were eventually reformatted into the team known as the DINOBOTS. During a fierce battle, GRIMLOCK’s vocal processors were damage leading to his awkward and distinct way of speaking.
"I am the only logical selection."
SHOCKWAVE has always based his actions on the most logical choices. Having joined MEGATRON during the early days of the Great War, SHOCKWAVE believed MEGATRON would quickly crush the High Council and bring about a new order to CYBERTRON. AUTOBOTS and DECEPTICONS everywhere fear SHOCKWAVE for his unethical experimentations. SHOCKWAVE believes that through his work, he will discover a better form of existence for CYBERTRONIANS everywhere and sacrifices must be made to accomplish this. To further his goal of reformatting the species, SHOCKWAVE stayed behind to lead the DECEPTICON forces on CYBERTRON during the Great Exodus. On the surface, SHOCKWAVE is unquestionably loyal to MEGATRON, however this only masks his true intentions of ruling all over all sentient beings in the universe.
"Wait, what is this? Why am I here?"
Once a member of the evil CONSTRUCTICONS, AUTOBOT ERECTOR was scrapped from the team in favor of the DECEPTICON HOOK, because he wasn’t green. Dejected, AUTOBOT ERECTOR had no choice but to join the AUTOBOTS and did so at the battle of Tyger Pax. There he saved the day by distracting enemy fire with his body allowing for OPTIMUS PRIME and the AUTOBOTS to escape the battlefield. AUTOBOT ERECTOR is a true creative genius and now hailed as the top construction engineer for the AUTOBOTS, having designed such marvels as the Armada Laserbeak Surveillance System and the Real Gear Quick Action Weaponry. AUTOBOT ERECTOR is favored by many AUTOBOTS for representing a lost generation of TRANSFORMERS who prove you don’t need to famous to loved by all.
"WASPINATOR suffered for your enjoyment."
"WASPINATOR is one of the most durable TRANSFORMERS of all time. Despite getting blown up all the time, WASPINATOR was able to endure this constant torment and pull himself together long enough to make it to the restoration chambers. Part of the original PREDACON crew which stole the Golden Disc from the Hall of Records, WASPINATOR was marooned on prehistoric Earth where he battled in the BEAST WARS. Before reformatting into a beast, WASPINATOR was known by the designation of WASP.
"Vote for me or you’ll be sorry. I’m a bad cat who likes to party."
AUTOBOT JAZZ embodies the essence of what it means to be an AUTOBOT. Loyal, brave and cunning, have allowed AUTOBOT JAZZ to rise to become one of OPTIMUS PRIME's top lieutenants in the war against the DECEPTICONS. Having joined OPTIMUS PRIME on the Ark during the Great Exodus from CYBERTRON, AUTOBOT JAZZ’s upbeat attitude has always been a source of inspiration to his fellow AUTOBOTS. An admirer of Earth culture, AUTOBOT JAZZ effortlessly incorporates the popular local vernacular into his dialect. AUTOBOT JAZZ has even built his obsession with music into his weapons systems with his deployable speaker blasters capable of firing up to one hundred sonic booms per second.
Seibertron.com - The Ultimate Transformers Resource!
Hasbro has announced plans to collaborate with Ruckus Mobile Media to develop an innovative storybook app based on Transformers Prime. The app for Apple and Android devices is slated for release in May 2011. See the full press release below.
Hasbro, Inc. Teams Up with Ruckus Mobile Media to Bring Innovative Storybook Apps to a Global Audience
Immersive Children’s Apps Based on Hasbro’s Iconic TRANSFORMERS PRIME, TONKA CHUCK AND FRIENDS and MY LITTLE PONY Brands Due to Arrive on Apple and Android Platforms in 2011
PAWTUCKET, R.I. & NORWALK, Conn.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) and Ruckus Mobile Media today announced a strategic licensing agreement under which the companies will collaborate in developing interactive storybook applications based on Hasbro brands across all digital platforms. The deal marks Hasbro’s further expansion into digital publishing, a sector the company has identified as a major strategic focus. The first three children’s storybook apps – TONKA CHUCK AND FRIENDS, MY LITTLE PONY and TRANSFORMERS PRIME – are slated to begin roll out in May 2011 and will deliver immersive reading experiences with interactive storytelling including title specific activities, coloring and read-and-record functions.
“With this agreement, we’ve significantly expanded the number of choices in Hasbro’s digital library. Now kids and parents can enjoy Hasbro-branded children’s storybook apps anytime, anywhere.”
“We look forward to teaming with Ruckus to jointly create innovative, content-rich children’s storybook apps based on some of our most popular properties, a core strategy in the extension of Hasbro’s branded play experiences to platforms that resonate with today’s global consumer,” said Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro. “With this agreement, we’ve significantly expanded the number of choices in Hasbro’s digital library. Now kids and parents can enjoy Hasbro-branded children’s storybook apps anytime, anywhere.”
Ruckus Mobile Media is joining creative forces with the global branded play company to develop Hasbro-inspired children’s storybook apps with both parent and child in mind, providing shared reading experiences and exciting stories for independent readers. The innovative apps will be built organically for mobile devices, weaving original storylines into overarching series themes and incorporating the latest in touch-screen technology to keep content fresh for young, savvy users who are rapidly becoming more adept at consuming digital media.
“We are tremendously excited about this deal and the fact that we’ll be bringing our creative expertise into developing applications for some of Hasbro’s most popular brands,” said Rick Richter, Ruckus Mobile Media’s President and CEO. “Ruckus is committed to delivering the highest quality family mobile entertainment applications and we’re thrilled to be working with one of the world’s most trusted children’s entertainment leaders.”
Ruckus Mobile Media has been granted worldwide rights in English speaking markets and is scheduled to release the Hasbro children’s storybook apps across a variety of popular mobile platforms, including Apple’s iOS and Google’s Android, beginning with TONKA CHUCK AND FRIENDS in May 2011, followed by TRANSFORMERS PRIME and MY LITTLE PONY.
About Ruckus Media Group
Ruckus Media Group introduces traditional storytelling for today’s ways of telling stories by creating applications for mobile devices that entertain toddlers to teens from their fingers to their minds, at home or on the road—and invite their imaginations to grow. Launched in September 2010, Ruckus is now home to fifteen children’s book apps, including Best App award finalists A PRESENT FOR MILO, written and illustrated by Mike Austin; ANDREW ANSWERS, created by bestselling children’s book author Alan Katz; as well as THE VELVETEEN RABBIT: TOLD BY MERYL STREEP and other Read-Play-and-Record-Along classic storybook apps. See http://www.ruckusmediagroup.com for a full listing and additional information.
About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
We just received the following press release from The Hub regarding Transformers Prime's move to it's new Saturday time slot. Be sure to tune into at 7:00PM EST for new episodes.
**TUNE-IN**
Starting this Saturday 4/9 - all original episodes of TRANSFORMERS PRIME will move to Saturdays at 7:00PM EST.
WHAT: “Speed Metal”: Trying to impress a girl and get even with the school bully, Jack convinces Bumblebee to help him win a street race, but the action speeds out of control when Knockout arrives.
WHERE: The Hub cable TV network. To find the channel in your area, please visit http://www.hubworld.com and check the Channel Locator at the top of the page.
WHEN: April 9, 7:00PM EST.
"Transformers Prime" is produced for The Hub by Hasbro Studios and will air weekly Saturdays at 7:00PM EST.
HASBRO DELIVERS “16 WEEKS OF CYBER SWEEPS” TO TRANSFORMERS FANS
Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Action Figure Preview Pack Hits Shelves and Kicks Off Online 3D “Cyber Sweeps” Promotion
PAWTUCKET, RI – MARCH 15, 2011 – The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS) announced today the start of the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a 16-week-long consumer promotion. Leading up to the worldwide release of the new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON, on Friday, July 1, fans will have the opportunity to win grand prizes each week varying from Hasbro TRANSFORMERS toy packages to a family trip for four to the star-studded U.S. premiere of the movie -the first-ever TRANSFORMERS film in 3D. To enter, fans can visit http://WWW.TRANSFORMERSCYBERSWEEPS.COM.
The winner of the TRANSFORMERS: DARK OF THE MOON U.S. movie premiere tickets will be announced in a commercial that will air on Saturday, April 2 during Nickelodeon’s 2011 Kids’ Choice Awards, of which Hasbro is a presenting sponsor. The “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” website features unique TRANSFORMERS content, games and trivia in a “MORE THAN MEETS THE EYE” 3D experience. There will be a new prize and chance to win each week.
To help kick off the 16 week countdown to the movie, a Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is now available at retail locations nationwide. In addition to being the first figure in the TRANSFORMERS: DARK OF THE MOON line to hit shelves, the OPTIMUS PRIME CYBERVERSE CLASS figure comes packaged with a pair of 3D glasses featuring OPTIMUS PRIME styling that will enable fans to see 3D content on the official TRANSFORMERS website (http://WWW.TRANSFORMERS.COM) as well as the promotional website (http://WWW.TRANSFORMERSCYBERSWEEPS.COM). The Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is for ages 5 and up and retails for approximately $7.99. Fans can expect more TRANSFORMERS: DARK OF THE MOON products to hit shelves the week of May 16, 2011.
The “TRANSFORMERS: DARK OF THE MOON Sixteen Weeks of Cyber Sweeps” promotion is open to U.S. residents (void in Alaska, Hawaii and Puerto Rico) ages 8-15 during weeks 1, 2 and 16, ages 6-15 during weeks 3 through 15 and ends on July 2, 2011. No purchase is necessary to enter. For more information about the promotion, visit http://WWW.TRANSFORMERSCYBERSWEEPS.COM.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
TRANSFORMERS: DARK OF THE MOON, is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.
HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT
TO CREATE NEW TRANSFORMERS ONLINE GAME
Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012
PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.
Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world with a dedicated global user base of millions playing its more than 40 online games. The company's flagship game, RuneScape, is the world's most popular free-to-play MMOG.
“Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012.”
“TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”
About TRANSFORMERS
The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.
Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com
In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the real-time strategy game War of Legends and the iPhone title Undercroft.
As you know an incredibly violent earthquake hit the north of Japan, killing hundreds and devastating land, houses and crops. Many people have had their friends, families, possessions and property ripped away from them. Right now, aid and support are streaming in from all over the world.
While others are doing their part to help, Transformers fans have an especially strong connection to Japan. Without Diaclone and Microchange toys our hobby wouldn't even exist and many of us have a Masterpiece, Binaltech or United figure on our shelves right now. Red Cross is taking donations and putting it towards relief and support for the survivors. Contributions can be made by credit card or by Amazon payments. Donators can go here to make a contribution. If you're unable to make a donation, that's OK too. We're not posting this to guilt people into donating, we just want to do our part to help and let all of you know that the Red Cross is taking donations.
If you prefer, the Red Cross is accepting donations via text message. Sending the word REDCROSS to 90999 will automatically donate $10 to the fund, with the $10 being added to your next cell phone bill.
American Red Cross wrote:JAPAN EARTHQUAKE AND PACIFIC TSUNAMI
Your gift to the American Red Cross will support our disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. On those rare occasions when donations exceed American Red Cross expenses for a specific disaster, contributions are used to prepare for and serve victims of other disasters.
Financial contributions to the American Red Cross are tax-deductible.
For Seibertronians outside of America, or for those who want to contribute to a different charity other than the American Red Cross, please Google for the charity service nearest you. As always, please make sure that the organization to which you are donating money is a trustworthy organization. Here are a couple of Google search examples: japan tsunami charity, japan tsunami donations
Our thoughts and prayers go out to everyone who is suffering from this natural disaster.
American Red Cross wrote:American Red Cross Responds to Japan Earthquake and Pacific Tsunami
Contact: Public Affairs Desk
FOR MEDIA ONLY
Phone: (202) 303 5551
WASHINGTON, Friday, March 11, 2011 — The American Red Cross stands ready and willing to assist following a magnitude 8.9 earthquake in Japan and the resulting tsunami that affected other countries in the Pacific region.
The Japanese Red Cross Society has extraordinary disaster response capabilities, and has mobilized eleven teams to heavily-damaged communities to provide assessments and first aid and prepare to supply emotional support and relief. The American Red Cross is in communication through its global partners with the Pacific nations that sustained the most damage, and stands ready to provide assistance as needed. To date, the Red Cross has not received any requests for blood from the Japanese Red Cross, the Japanese government or the U.S. State Department.
With potential danger headed to the west coast of the United States, Red Cross chapters are on alert and stand ready to provide assistance as needed in their communities in coordination with local and federal response partners. Red Cross warehouses in Saipan (Northern Mariana Islands), California, Washington and Hawaii are mobilizing resources; and approximately 100 mobile feeding vehicles are on standby. Evacuation shelters are open with additional locations on standby in Oregon, Washington and California.
The Red Cross does not collect blood in Hawaii but has reached out to other blood collection agencies to offer services and is on standby to support any blood needs across the mainland as well.
The best way to contact or locate U.S. citizens living or traveling in Japan is to contact the U.S. Department of State, Office of Overseas Citizens Services, at 1-888-407-4747 or (202) 647-5225. The International Committee of the Red Cross (ICRC) has offered to assist Japan with restoring family links.
In addition, with ongoing evacuations in the United States, the Red Cross Safe and Well website is a secure and easy-to-use online tool that helps families connect during emergencies like tsunamis. There are several easy ways to register yourself or search for a loved one on the Safe and Well website: from a computer, visit http://www.redcross.org, from a smartphone visit http://www.redcross.org/safeandwell or from any phone, call 1-800-RED CROSS (1-800-733-2767) for help registering.
Those who want to help can go to http://www.redcross.org and donate to Japan Earthquake and Pacific Tsunami. People can also text REDCROSS to 90999 to make a $10 donation to help those affected by the earthquake in Japan and tsunami throughout the Pacific.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit http://www.redcross.org or join our blog at http://blog.redcross.org.
BotCon 2011 brings back Transformers Animated for one more adventure!
Fort Worth, TX - March 7th, 2011 - Fun Publications, Inc, licensee for Hasbro’s Official Transformers Collectors Convention "BotCon", is pleased to announce that BotCon 2011 will feature an ALL-NEW Transformers Animated story! Tying in to the theme of this years Animated Stunticon Convention set, this special one-shot story (dubbed Season 3.5) is written by Marty Isenberg, Story Editor for the critically acclaimed Transformers Animated cartoon series. The new 22 page story, with art provided by Marcelo Matere, will be featured in the pages of the annual Transformers: Timelines comic and will debut at BotCon 2011.
"We are very excited to be adding a new chapter to the Transformers Animated Universe" said Pete Sinclair, Managing Editor for Fun Publications. "Marty and Derrick have crafted an amazing cast of characters, and with Marcelo doing the comic art, fans of Animated will be excited to read this new adventure!"
The last time fans saw Optimus Prime and his crew from Animated, the Autobots had captured Megatron and had returned him and his minions to Cybertron. With Cybertronians finally able to relax, focus has turned from the fears of war back towards some of the recreational events their planet has to offer. And the next big thing has just rolled into town; The Motormaster and his traveling Stunt Convoy! But are these mysterious robots here to put on a show or are they planning a real demolition derby?
BotCon 2011 is being held in Pasadena, Ca from June 2nd - June 5th. Collectors and fans of all ages can register for the show this March when online registration begins. There are different registration packages available, the most popular being the Primus package, which includes an exclusive 5-piece convention set featuring toys of the Animated Stunticons! Each Primus package also comes with Transformers Timelines Issue 6 featuring the Transformers Animated "Season 3.5" story. Walk in Admission is also available for BotCon and the convention edition of the comic will be sold at the Transformers Collectors’ Club store and online after the show.
For more information on BotCon 2011 and all of its offerings, please visit http://www.BotCon.com.
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, G.I. JOE and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2011 Hasbro, Inc. All Rights Reserved.
About FUN PUBLICATIONS, INC.
For over 15 years, Fun Publications, Inc. has been a Hasbro licensee offering fans and collectors of pop culture memorabilia news, exclusive product and family events through different print offerings, websites, collector clubs and brand specific conventions such as GIJoeCon and BotCon. Located in Fort Worth Texas, Fun Publications reaches a large audience, serving the United States and many other countries such as Japan, Great Britain, Brazil, Australia and Canada. For more information visit http://www.TransformersClub.com, http://www.GIJoeClub.com, http://www.GIJoeCon.com, and http://www.BotCon.com.
Recently, NASA sponsored a video contest for US students grades three through eight to promote "spinoff" technologies and announced the winners in a press release today.
NASA Announces Winners Of OPTIMUS PRIME Spinoff Video Contest
WASHINGTON -- NASA has announced the winners of the 2010 NASA OPTIMUS PRIME Spinoff Award. The contest encouraged students to produce short, creative videos about their favorite technology from NASA's Spinoff 2009 Publication.
NASA collaborated with Hasbro using the correlation between the popular TRANSFORMERS brand, featuring its leader OPTIMUS PRIME, and spinoffs from NASA technologies created for aeronautics and space missions used here on Earth. The goal was to help students understand how NASA technology 'transforms' into things used daily.
Student submissions were split into two age categories, third through fifth grades and sixth through eighth grades. The videos were posted on YouTube, and members of the public voted for their favorites. A panel of NASA judges reviewed the top five videos in each age category and selected two winners.
The winning video for third through fifth grades was based on the 2009 Spinoff story originating from NASA's Johnson Space Center in Houston. "Fabrics Protect Sensitive Skin from UV Rays." It is about how NASA technology used in clothing is helping to protect the wearer's skin against exposure to harmful ultraviolet rays.
The winner for sixth through eighth grades was based on the 2009 Spinoff story originating from NASA's Goddard Space Flight Center in Greenbelt, Md. "Star-Mapping Tools Enable Tracking of Endangered Animals." It is about how a star-mapping algorithm used on the Hubble Space Telescope is helping scientists track endangered animals.
"We are so proud and impressed with the job the students did on their videos," said Nona Cheeks, head of Goddard's Innovative Partnerships Program Office. "Based on the students' creativity in developing cool, comprehensive videos demonstrating their understanding of how NASA technology gets used for many purposes, I am very excited by the potential for future contests."
NASA will recognize the winning videos during a special awards ceremony with Peter Cullen, the voice of OPTIMUS PRIME, at the National Space Symposium in Colorado Springs, Colo., on April 12. The winners will receive the NASA OPTIMUS PRIME trophy during the ceremony.
NASA plans to have the contest again this year, expanding the pool of contestants to ninth through 12th graders with videos about technologies from 2010. Details will be available in May. For more information about the contest and to see the winning videos, visit:
Creative Exec Michael Vogel Promoted to VP to Oversee Development for Boys, Action, Girls and Preschool Programming; SVP Linda Steiner to Oversee Current Programming
Los Angeles, CA, March 2, 2011 – Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), has split its boys/action and girls/preschool creative teams into separate series development and current programming groups to meet increased production output. The former heads of both units, which have been in place since the studio’s inception in 2009, have taken on new roles leading the revamped teams, Hasbro Studios President Stephen Davis announced today.
Davis has promoted Mike Vogel from executive director, boys and action programming, to vice president, development. Vogel will be charged with reimagining all boys, action, girls and pre-school creative efforts by the studio.
Linda Steiner, who had served as senior VP, girls and preschool programming, has taken on a new role as senior VP, current programming, managing a growing number of successful studio-produced series once they are on the air.
Additionally, Vice President of Production Kathy Page will lead an expanded team to support the restructured departments with production and post-production services, while continuing to assist in oversight of outside production service relationships.
“With the rapid growth of Hasbro Studios and the increasing number of shows we have on The Hub, as well as airing in international markets, I am making these changes to both streamline the creative process and make our organization operate more efficiently,” Davis said. “Michael, Linda and Kathy have all done outstanding jobs in their respective roles and now, with this restructuring, we will be able to create a more cohesive organization.”
Vogel, who has shepherded Transformers Prime, G.I. Joe Renegades and other well-known Hasbro brands from inception to success on The Hub, previously served as director of animated programming at Sony Pictures Entertainment, overseeing development and current programming for television animation. Vogel had worked on numerous animated series, including the Emmy nominated Jackie Chan Adventures, Stan Lee’s The Spectacular Spiderman for Kid’s WB, the Peabody Award-winning The Boondocks, as well as Sit Down Shut Up.
Steiner joined Hasbro Studios in her previous role in 2009 from Warner Bros. Animation, where she was senior vice president of creative affairs. At Warner Bros., she was responsible for overseeing development and production of some of the most high-profile and highly rated animation programming on television, including The Batman, for which she won an Emmy Award; Legion of Super Heroes and Teen Titans. She joined Warner Bros. in 1998 as vice president, development. Previously, she held senior positions at ABC Entertainment in the network’s children’s entertainment division.
About Hasbro Studios: Hasbro Studios is the Los Angeles-based production division of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY and GI JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows will run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).
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